The Middle East and African Fruit Concentrate Market is expected to grow at a CAGR of 5.23% and is expected to reach $3.08 billion by 2032 from $2.05 billion in 2024. Middle East and Africa have a lot of empty land which can be used for plantation of fruits and vegetables. Support from government will also fuel the growth of the market.
Fruit concentrates are fruit juices with stronger concentration and are widely used in beverage industry to make fruit juices and nectar. With its easy to store nature, it is convenient in shipping and transporting. Also, it is attracting people by being available at an attractively cheaper price. Fruit concentrates generally substitute sugar in various food items such as cakes, juices, chocolates and others by acting as natural sweeteners. They can be substituted with fresh fruit juices due to its longer shelf life and ready-to-make nature.
The advantages like easy storage, larger shelf-life and cheaper price is attracting the customers, which is driving the sales and market growth.
But due to the diabetes epidemic that’s spreading in the countries, the sales are said to get affected, limiting the market growth.
Major Key Players in the MEA Fruit Concentrate Market are Kerry Group Plc, AGRANA group, Dohler group, Coca Cola’s minute maid, Capricon, Oceanaa, Acerola, Cherimoya, Lychee and starfruit
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