Marzipan is a confectionary product made up of sugar or honey and almond meals. The confection traces its origins to a German city, Lubeck. It is made into various products like sweets, chocolates covered with marzipan and marzipan imitations like fruits, vegetables, wedding and Christmas cakes. In cakes, it is rolled into thin sheets and glazed. These are very common in Middle-East and Africaan countries particularly UK on large fruitcakes.
Middle East and Africa Marzipan Market was worth USD xx billion in 2018 and estimated to be growing at a CAGR of xx %, to reach USD xx billion by 2023.
Marzipan paste is used as baking additive as in stollen or blanket. The Famous traditional Swedish princess cake is covered with a various layer of marzipan that has been tinted pale green. During Christmas and New Year’s Day, it is shaped into small figures like animals, numbers and served as a traditional treat. It is also used in Tortell and in some types of king cake eaten during the carnival season.
The major drivers for the Middle-East and Africa marzipan market is growing diversity in the range of products, increasing trend of online retailing, consumers preference for marzipan and other confectionery items and large number of marzipan products available in assorted sizes and ranges. However, factors like unavailability of the product globally and limited number of professionals for making marzipan are restraining the growth of the market.
The Middle-East and Africa Marzipan Market is segmented on the basis of Type and Application. Depending on type, the market is segmented into Finished and Semi-Finished product. On the basis of Application, the market is segmented into direct marzipan, cakes, chocolates, sweets and others. Marzipan Cakes and Sweets had the largest segment accounting for more than 70% of the total market. The market has been geographically segmented into Middle East and Africa. The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, countries like the USA, China and UK are investing in the region and this increased financial revenue will aid the food sectors in this region.
Key players dominating the Marzipan market are Moll Marzipan, Niederegger, Odense Marcipan, Zentis, Atlanta Poland, Erasmi & Carstens, Georg Lemke, JF Renshaw, Lübecker Marzipan Fabrik v. Minden & Bruhns, Marzipan Specialties, Productos Kelmy and Tehmag Foods.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Finished Product
5.1.3 Semi-Finished Product
5.1.4 Y-o-Y Growth Analysis, By Type
5.1.5 Market Attractiveness Analysis, By Type
5.1.6 Market Share Analysis, By Type
5.2 Application
5.2.1 Introduction
5.2.2 Direct
5.2.3 Cakes
5.2.4 Chocolates
5.2.5 Sweets
5.2.6 Others
5.2.7 Y-o-Y Growth Analysis, By Application
5.2.8 Market Attractiveness Analysis, By Application
5.2.9 Market Share Analysis, By Application
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Type
6.1.3.3 By Application
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Type
6.1.4.3 By Application
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Type
6.1.5.3 By Application
6.2 Middle-East
6.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Moll Marzipan
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Niederegger
8.3 Odense Marcipan
8.4 Atlanta Poland
8.5 Zentis
8.6 Erasmi & Carstens
8.7 Georg Lemke
8.8 JF Renshaw
8.9 Lübecker Marzipan Fabrik v. Minden & Bruhns
8.10 Marzipan Specialties
8.11 Productos Kelmy
8.12 Tehmag Foods
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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Feb 2020
