The Middle East and Africa Powder Caramel Market size was around USD 110 million in 2021. It is expected to grow at a CAGR of 6% to reach USD 150 million by 2026. It captures 5% of the global market.
Caramel is prepared by heating different types of sugars and is offered in various forms such as solid, liquid, granular and powdered form.
Primary drivers for the growth of the powdered caramel market are its flavour and colorant eminence, as these days food and beverage manufacturers are more conscious towards offering innovative products with different taste and colour. Rising demand for products like chocolates, desserts, beverages, cakes, and several other confectionery products are increasing the demand for powdered caramel in food and beverage industry.
The prices of caramel ingredients have been rising tremendously in the last decade due to the steadily rising prices of ingredients used in caramel production. This raise in the prices of raw materials is anticipated to lead to a subsequent rise in the price of caramel ingredients, which in turn is likely to inhibit the market growth.
Powdered caramel market is segregated on two different basis viz.: by function and by application. By function, powdered caramel is segmented as flavours, colours, toppings and fillings. In food and beverage industry the demand of powdered caramel has grown as it is used for enhancing the taste and flavour of recipes. Powdered caramel is added to colour the drinks like smoothies, beer, shakes, and wines and as also used as colorant in several other food products. However, powdered caramel’s demand in Middle East and Africa market is rising due to flavouring and filling ingredient as it has wide applications in bakery and confectionery products namely biscuits, chocolates, cakes, cookies, and several other products. By application, the market is categorized by bakery products, dairy products, confectionery products, beverages and others (sauces, snacks and canned food). Further the market is sub-segment on the basis of beverages into alcoholic and non-alcoholic beverages. Powdered caramel is mostly utilized in alcoholic beverages like beer, wines, and liqueurs and in non-alcoholic beverages it has application in carbonated drinks, tea, coffee, fruit drinks, smoothies, soft drinks etc. Bakery and confectionery segment has majority of share in Middle East and Africa powdered caramel market.
Geographically the Middle East and Africa Powder Caramel Market is segmented into KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA.
Key Players in the Market:
Major Key Players in the MEA Powder Caramel Market are