Middle East And Africa Sports Food Market Research Report – Segmented By Product Type, Ingredients, Gender, Users, Distribution Channel, And Country (KSA, UAE, Israel, Rest Of GCC Countries, South Africa, Ethiopia, Kenya, Egypt, Sudan And Rest Of MEA) – Size, Share, Trends, Growth, Forecast (2024 To 2029)

Updated On: June, 2024
ID: 4063
Pages: 135

Middle East and Africa Sports Food Market Size (2024 to 2029)

The size of the Middle East and Africa Sports Food Market is expected to be worth USD 4.31 billion in 2024 and grow at a CAGR of 6.58% from 2024 to 2029 to achieve USD 5.93 billion by 2029. Sports nutrition consists of sports food and drinks and the practice of nutrition and diet for improving one's athletic performance. It is an important part of sports training and gives strength to a person in sports like bodybuilding, weightlifting, cycling, running, swimming, and rowing. Sports nutrition not only concentrates on the type of food but also the quantity of fluids and food taken by an athlete. Dietary supplements contain food ingredients such as vitamins, minerals, proteins, essential fats, carbohydrates, amino acids, herbs or other botanicals. Their constituents are taken by mouth as a pill, tablet, capsule, or liquid. Athletes may choose to consider taking dietary supplements to assist in improving their athletic performance. With the increase of celiac disease, sports food companies are choosing ingredients such as sunflower seeds, brown rice flour, quinoa, tapioca syrup, pea and rice protein, and cacao nibs to satisfy customer needs.

Increasing demand for sports and nutrition bars, rising adoption of natural ingredients, increasing demand from recently emerging lifestyle and recreational users, rising health awareness along with an increasing number of health clubs and fitness centers, and increase in athletic spirit are driving the growth of the Middle-East and Africa Sports Market. Apart from bodybuilders and athletic people, the general population is into using sports supplements, which is another reason for the growth of the sports food market. However, lack of awareness and a fall in disposable income in some countries, as busy lifestyles where there is no time for sports, are restraining the growth of the market.

This research report on the Middle East and Africa Sports Food Market is segmented and sub-segmented into the following categories.

Middle East and Africa Sports Food Market - By Product Type:

  • Dietary supplement powder
  • Energy bars
  • Sports food and drinks
  • Protein Bars
  • Sports gels

Middle East and Africa Sports Food Market - By Ingredients: 

  • Vitamin
  • Minerals
  • Nutrition supplements
  • Protein
  • Carbohydrates

Protein-based sports food and energy sports food have the highest share relative to the other segments.

Middle East and Africa Sports Food Market - By Gender:

  • Female
  • Male

In gender, the male segment has been leading the Middle-East and Africa market and this trend is anticipated in the forecast period.

Middle East and Africa Sports Food Market - By Users:

  • Athletic users
  • Bodybuilding users
  • Recreational users

Middle East and Africa Sports Food Market - By Distribution Channel: 

  • Hypermarket
  • Supermarkets
  • Online stores
  • Convenience stores
  • Drug stores

Online channels have the largest share due to the rising number of smartphone users and increasing penetration of Internet

Middle East and Africa Sports Food Market - By Region:

  • KSA
  • UAE
  • Israel
  • Rest Of GCC Countries
  • South Africa

The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, countries like the USA, China, and the UK are investing in the region, and this increased financial revenue will aid the food sectors in this region.


Some of the key players operating in the market are Nestle SA, Abbott Laboratories, GlaxoSmithKline Plc, Danone S.A, Dr Pepper Snapple Group Inc., Cliff Bar & Company, GNC Holdings Inc., Red Bull GmbH, Monster Beverage Corp., The Coca-Cola Co., Alp snack Inc, The Hain Celestial Group, Inc., Reckitt Benckiser Group Plc., and Glanbia Plc.


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Frequently Asked Questions

1. What are the key factors driving the growth of the sports food market in Middle East and Africa?

Factors such as increasing health awareness, rising disposable income, growing participation in sports and fitness activities, and the influence of global sporting events are driving the growth of the sports food market in the Middle East and Africa. Additionally, the demand for convenient and functional nutrition solutions among athletes and fitness enthusiasts is contributing to market expansion.

2. What are the emerging trends shaping the future of the sports food market in Middle East and Africa?

Emerging trends in the Middle East and Africa sports food market include the rise of plant-based sports nutrition products, personalized nutrition solutions tailored to individual needs, innovative packaging formats for on-the-go consumption, and the integration of functional ingredients offering additional health benefits beyond basic nutrition.

3. How do sports food manufacturers ensure product quality and safety?

Sports food manufacturers adhere to strict quality control measures and safety standards throughout production. This includes sourcing high-quality ingredients, conducting rigorous contaminant testing, ensuring compliance with regulatory requirements, and implementing proper packaging and labeling practices.

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