Middle East And Africa Tomato Ketchup Market Research Report – Segmented By Application (Direct Family Consumption, Food Services And Other Food Applications), Distribution Channel (Online Stores, Speciality Stores, Super Markets, Departmental Stores, Convenience Stores And Other Distribution Channels), And Country (KSA, UAE, Israel, Rest Of GCC Countries, South Africa, Ethiopia, Kenya, Egypt, Sudan And Rest Of MEA) - Industry Analysis On Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 To 2029)

Updated On: January, 2024
ID: 3896
Pages: 145

Middle East and Africa Tomato Ketchup Market Size (2024 to 2029)

The size of the Middle East and Africa tomato ketchup market is expected to be worth USD 1.06 billion in 2024 and grow at a CAGR of 2.12% from 2024 to 2029 to achieve USD 1.18 billion by 2029. 

Tomato Ketchup is a highly popular table sauce which is made from tomatoes, vinegar, salt and sweeteners. It is used as a condiment to dishes which are served hot, such as hamburgers, hot sandwiches and hot dogs among others. It is also used as an ingredient in the preparation of other sauces and dressings.

In the beginning, tomato ketchup was sold locally by farmers. Slowly the trend of selling tomato ketchup in bottles began. Today, Heinz is the largest selling brand of tomato ketchup. As of 2012, 650 million bottles were sold every year in the world. Before the introduction of Heinz ketchups, tomato ketchups which were available commercially were watery and thin due to the use of unripe tomatoes and also had less vinegar than today’s ketchups.

The driving factors of Middle East and Africa tomato ketchup market are rising demand for fast foods, rising adoption of western eating habits in other parts of the world, convenience offered by fast food, availability of regional variants which is suitable for regional foods and rising disposable incomes among others. Among the factors which are restraining the growth of this market are usage of barbecue and mustard sauces. The success of tomato ketchup in some regions led to the preparation of other sauces and condiments which are alternatives to the usage of tomato ketchup.

This research report on the Middle East and Africa tomato ketchup market is segmented and sub-segmented into the following categories.

Middle East and Africa Tomato Ketchup Market By Application

  • Direct Family Consumption
  • Food Services
  • Other Food Applications

Direct family consumption accounts for the largest share in the segment.

Middle East and Africa Tomato Ketchup Market By Distribution channel

  • Online Stores
  • Speciality Stores
  • Super Markets
  • Departmental Stores
  • Convenience Stores
  • Other Distribution Channels

Middle East and Africa Tomato Ketchup Market By Region 

  • KSA
  • UAE
  • Israel
  • Rest Of GCC Countries

The market in the region can be divided based on geography into Middle East and Africa. Factors such as rising consumption of fast food and adoption of western foods worldwide is expected to drive the market growth in the region.


Some of the major players in the MEA tomato ketchup market are H. J. Heinz Company, Campbell Soup Company, Nestle India Ltd., Tate & Lyle plc, Lee Kum Kee, General Mills Inc., ConAgra Foods Inc. and Premier Foods Plc.

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