North America Asparagus Market Segmented By Type (Fresh & Canned And Frozen), By Color (White And Green), By Distribution Channel (Supermarkets And Hypermarkets, Grocery Stores And Other Distribution Channels) - And By Country (US, Canada and Rest of North America) - Growth, Size, Share, Trends, and Forecasts (2024 to 2029)

Updated On: June, 2024
ID: 3856
Pages: 145

North America Asparagus Market Growth and Forecast (2023-2028):

The North America Asparagus Market was valued at US$ XX billion in 2022 and is predicted to grow at US$ XX billion by 2028 with an increasing CAGR of XX% during 2023-2028.

Market Scenario:

Asparagus, scientifically known as Asparagus opinari, is a green leafy vegetable with a long, pointed spear that can be grilled, roasted, or steamed. It is mostly farmed in Michigan, California, and Washington as a spring vegetable. It is currently grown in temperate climates all over the world. Asparagus production for commercial purposes began in the mid-nineteenth century. Asparagus is utilised in a wide range of dishes and beverages, as well as for medical purposes. Asparagus has good nutritional and culinary attributes, which is why it is in high demand as a soup ingredient by major corporations. Asparagus is predicted to play a critical role in the soup-making sector, which is expected to develop in the future due to its widespread use. Asparagus is becoming well-known as a healthful vegetable in a variety of ready-to-eat dishes, where it is combined with other ingredients such as mixed vegetables and chicken to create a genuinely delectable dish.

Recent Development:

  • Applewood Fresh Growers LLC has announced its expansion to include fresh Michigan asparagus in addition to apples.

North America Asparagus Market Drivers and Restraints:

The primary drivers of growth in the North America asparagus market are increased health consciousness and growing understanding of the health benefits provided by asparagus. Asparagus is high in vitamins K, E, and A, as well as folic acid, chromium, and fibre. It's high in antioxidants, which help protect cells from free radical damage. It also aids weight loss, improves digestive health, and promotes a healthy pregnancy. It also boosts immunity and brain function, encourages good digestion, and boosts demand, all of which helps the market develop. It is also high in antioxidants, which help to maintain healthy and lustrous skin. This element is also expected to boost the asparagus market's growth. Asparagus consumption helps to reduce blood pressure by boosting potassium intake. These are some of the variables that contribute to the target market's growth. Because of the increasing demand for organic asparagus, the number of organic asparagus producers grows every year in the global asparagus market. Growers of asparagus are attempting to boost yields, which can be related to the busy worldwide export market for asparagus. Asparagus offers a number of health benefits, particularly because of the minerals it contains. Asparagus includes glutathione, a cancer-fighting antioxidant.

Asparagus has a lot of blood vessel-strengthening routines. Asparagus has the highest polyacin content of any food, so eating it can help babies avoid neural tube abnormalities. Consumer awareness of health issues has risen dramatically in recent years, which has boosted demand for organic asparagus cultivation and consumption. One of the primary increasing components of driving the North America market is the growing preference for organic asparagus. Organic asparagus is grown without the use of synthetic chemicals in fertilizer and pest control. Puree, fresh, powdered, and frozen versions are all available on the market.

Due to increased demand in North America, the number of organic asparagus producers grows every year. To satisfy rising demand, asparagus growers are working on increasing yields. Because shelf life can be extended by adding preservatives or preserving asparagus in salt water, increased consumption of asparagus as pickles is expected to promote market growth. Preservatives are used to keep asparagus items fresh so they can be eaten all year. Pickled asparagus comes in cans, bottles, and glass bottles, and can be purchased at the market. As a result, this factor is expected to promote market expansion by increasing asparagus demand. The rising release of asparagus products derived from organic agricultural goods is expected to present the asparagus market with enormous potential opportunities. The increased demand for organic asparagus among end-users, on the other hand, can provide substantial profit prospects for industry participants.

Direct marketing tactics were used to sell the asparagus, and some farmers set up stands in the town to stimulate the sale of organic goods. When selling items at reduced prices, direct marketing is less profitable, and this aspect is likely to stifle the asparagus market's growth. In addition, product distribution through direct marketing in emerging regions is comparatively limited compared to developed countries, which is expected to stymie asparagus market expansion during the planned marketing period. Furthermore, asparagus is a factor that might create an allergic reaction when applied to the skin or consumed as a vegetable, limiting the North America asparagus market's growth.

North America Asparagus Market Segmentation Analysis:

By Type:

  • Fresh        
  • Canned and Frozen

Fresh asparagus is predicted to dominate the North America asparagus market in terms of type. In the North America asparagus market, fresh asparagus is preferred over canned and frozen alternatives. Pickling asparagus, adding preservatives, or storing it in brine can all help to increase the shelf life of fresh asparagus. Asparagus products in any of these forms are very easy to keep and can be enjoyed throughout the year. As a vegetable, asparagus is widely used to make ready-to-eat foods, and it is grated and combined with other ingredients like mixed vegetables and poultry to create very delectable dishes. There is likely to be an increase in demand for asparagus in fresh culinary products including brine and pickled asparagus, soups, and sauces.

By Color:

  • White      
  • Green      

The North America asparagus market is likely to be dominated by green asparagus.  Green asparagus has a significantly larger North America asparagus market than white asparagus, to the point where some countries only demand green asparagus and customers are unaware of the white varieties. The main difference in terms of agronomy is whether the shoots are picked above ground (green) or underground (dark) before reaching the surface/light (white). Botanically, they are the same species, and they are used to make both variants.

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Grocery Stores    
  • Other Distribution Channels

Supermarkets/Hypermarkets accounted for the highest segmental revenue in the North American Asparagus market, owing to a high volume of footfall visiting such markets for a one-stop shopping experience. However, due to increased access to online portals over the preceding two years as a result of the pandemic, as well as the savings offered, the online channel category is predicted to grow at a CAGR of 4.6 percent over the forecast period.

Regional Analysis:

Geographically the North America Asparagus Market is segmented into US, Canada, Mexico and Rest of North America.

North America is predicted to have a considerable revenue share of the market. The asparagus market in North America is dominated by the United States. Fresh asparagus accounts for the majority of asparagus harvested in the United States. In 2020, the national average yield was estimated to be around 3,875 pounds per acre. The total amount of asparagus produced in 2019 was 74.37 million pounds. In 2017, fresh asparagus imports totaled 502.4 million pounds, primarily from Mexico, Peru, and Chile. The value of the 2020 commercial asparagus crop in the United States was estimated to be $85.2 million. Mexico, on the other side, is predicted to be the region's fastest expanding country.

Impact of COVID-19 on North America Asparagus Market:

The industry is primarily reliant on seasonal labor. Agricultural labor has dropped considerably as a result of travel restrictions. Many products are nearing harvest season, and a labor shortage poses a major constraint that could lead to product loss and market shortages. Reduced planting and limited extension services, accumulating debt, loss of qualified personnel, loss of conventional supply bases, and loss of clients owing to broken confidence as a result of undersupply will have longer-term consequences through 2021 and beyond.

Key Players in the Market:

Major Key Players in the North America Asparagus Market are

  • Altar Produce LLC                    
  • Sociedad Agrícola Virú                         
  • THIERMANN SPAGEL FARM              
  • DanPer Trujillo S.A.C                     
  • Limgroup B.V                         
  • ILIOS - The Greek Asparagus Company               
  • BEJO SEEDS LTD                    
  • Spargelhof Elsholz Gbr                         
  • Cutter Asparagus Seed            


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