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Pulished Date February, 2020
ID: 2956
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North America Craft Beer Market by Product Type (Ale and Lager), Distribution Channel (On-Trade and Off-Trade), and By Segments (Brewpubs, Microbreweries, Regional Craft Breweries and Contract Brewing Companies), and By Country (US, Canada and Rest of North America) - Growth, Size, Share, Trends, And Forecasts (2021-2026)

Pulished: February, 2020
ID: 2956
Pages: 145

North America Craft Beer Market Size & Forecast (2021-2026):

The Size of the North America Craft Beer Market is worth US $ 45.03 million in 2021, and it is estimated that it will reach a valuation of US $ 121.69 million by the end of 2026, registering at an annual growth rate of 22% between 2021 and 2026. The rising prevalence of home-made beer among American consumers is expected to lead the local market.

Craft beer is a type of beer that is independent, small and made from traditional beers. Usually, it is made with traditional ingredients such as malted barley, sometimes non-traditional ingredients are added by originality. Craft beers have most of the number of alcoholic beverages in beer that tastes of fermentation and innovative or traditional ingredients. Sellers in this market compete primarily in terms of price, product differentiation, distribution, promotion and quality.

Recent Developments in North America Craft beer Industry:

  • In 2019, Craft beer sales are increasing in Pennsylvania, and new taxes have been imposed on beer sales.
  • February 2016: Victory Brewing in Pennsylvania and Southern Tier Brewing in New York decided to create a new company called Artisanal Brewing Venture.

North America Craft Beer Market Growth:

Consumers' preference for low alcohol and premium levels, and exotic flavor profiles is increasing, which is expected to lead the North American craft beer market in the future.

Drivers:

Significant changes in the social lifestyle of the local population have contributed mainly to the growth of the North American craft beer market. The increase in disposable income has increased the demand for premium and expensive beer among consumers. Higher incomes not only increase the demand for more expensive products but also increase the demand for diversity. Therefore, it is not surprising that the craft beer market has expanded as imports have increased significantly in developed countries for decades. The demand of health-conscious consumers increases, the demand for drinks with low alcohol content increases. The market is dominated by the new range of products offered by the main players, whose taste is good and the alcohol content is low, with an ABV of 2.8% or less. Consumer preference for low alcohol and premium levels is increasing, and exotic flavor profiles are expected to lead the global craft market in the future. The governments of countries like Canada, the United States and Mexico are encouraging the integration of new breweries and the production of craft beer due to the positive contribution of the industry to economic development and job creation.

Restraints:

However, as awareness of the different styles and flavors of craft beer increases, more energy will be provided to the global craft beer market in the coming years. But strict government regulations on liquor sales and tax increases can hamper the growth of the North American craft beer business.

North America Craft Beer Market Segmentation Analysis:

By Segments:

Based on the segments, the North American craft beer market is divided into Brewpubs, Microbreweries, Regional Craft Breweries and Contract Brewing Companies. Of these segments, the microbreweries and regional craft breweries are gaining traction across the world.

By Product Type:

Based on the product type, the North American craft beer market is segmented into Amber Ale, Amber Lager, Indian Pale Ale and Others. Of these, Amber ale accounted for a higher craft beer market share. Over the years, many beer-consuming consumers have developed a particular affinity for traditional beers such as Amber Ale, Pale Ale, etc. This perception of consumers has led some of the key players in the global beer market to reintroduce different types of traditional beer to the market.

By Distribution:

The distribution channel in this regional market is segmented into on-site and off-site networks. On-Trade accounted for a larger market share of the North American craft beer market. The distribution segment includes stores such as bars, restaurants, coffee shops, clubs and hotels. The supply and selling of goods in the on-trade market are entirely different from the strategy and practice used in the off-trade market. In the on-trade segment, the bar/restaurant manager and the professionals working play an essential role in the sales process. Consumers are looking for more comfortable and stylish experience in commercial premises, including breweries, tasting rooms and tiki bars. This factor motivates the rise in pub and bar culture among millennials. This, in turn, promotes the growth of the overall craft beer market.

Regional Analysis:

Geographically the North America Craft Beer Market is segmented into US, Canada and Rest of North America. The North American market is expected to witness remarkable growth as consumer preferences for homemade beer over the conventional beer rises. The United States craft beer market is presumed to have the largest market share, whereas Mexico craft beer market will become the fastest-growing region in the North American market.

Leading Company:

Chimay beer and cheese have almost exclusive rights in the craft beer market worldwide, especially in the North American nations.

Key Players in the Market:

Major Key Players in the North America Craft Beer Market are

  • Carlsberg Group
  • Anheuser-Busch InBev
  • Diageo PLC
  • Erdinger Brewery
  • Heineken N.V
  • Lasco Brewery
  • Radeberger Brewery
  • Oettinger Brewery
  • BAVARIA N.V

 

1. Introduction                                             

          1.1 Market Definition                                    

          1.2 Study Deliverables                                   

          1.3 Base Currency, Base Year and Forecast Periods                                 

          1.4 General Study Assumptions                               

2. Research Methodology                                        

          2.1 Introduction                                 

          2.2 Research Phases                                     

                   2.2.1 Secondary Research                    

                   2.2.2 Primary Research                        

                   2.2.3 Econometric Modelling                          

                   2.2.4 Expert Validation                        

          2.3 Analysis Design                             

          2.4 Study Timeline                              

3. Overview                                        

          3.1 Executive Summary                                 

          3.2 Key Inferences                              

          3.3 Epidemology                                 

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                            

          4.1 Market Drivers                              

          4.2 Market Restraints                                   

          4.3 Key Challenges                              

          4.4 Current Opportunities in the Market                            

5. Market Segmentation                                          

          5.1 By Segments                                 

                   5.1.1 Introduction                     

                   5.1.2 Brewpubs                        

                   5.1.3 Microbreweries                          

                   5.1.4 Regional Craft Breweries                       

                   5.1.5 Contract Brewing Companies                          

                   5.1.6 Y-o-Y Growth Analysis                         

                   5.1.7 Market Attractiveness Analysis                        

                   5.1.8 Market Share Analysis                          

          5.2 By Product                                    

                   5.2.1 Introduction                     

                   5.2.2 Amber Ale                        

                   5.2.3 Amber Lager                    

                   5.2.4 Indian Pale Ale                           

                   5.2.5 Indian Lager                     

                   5.2.6 Others                   

                   5.2.7 Y-o-Y Growth Analysis                         

                   5.2.8 Market Attractiveness Analysis                        

                   5.2.9 Market Share Analysis                          

          5.3 Distribution                                  

                   5.3.1 Introduction                     

                   5.3.2 On-trade                         

                   5.3.3 Off-trade                         

                   5.3.4 Y-o-Y Growth Analysis                         

                   5.3.5 Market Attractiveness Analysis                        

                   5.3.6 Market Share Analysis                          

6. Geographical Analysis                                         

          6.1 Introduction                                 

                   6.1.1 Regional Trends                         

                   6.1.2 Impact Analysis                          

                   6.1.3 Y-o-Y Growth Analysis                         

                             6.1.3.1 By Geographical Area               

                             6.1.3.2 By Segments                  

                             6.1.3.3 By Product Type             

                             6.1.3.4 By Distribution               

                   6.1.4 Market Attractiveness Analysis                        

                             6.1.4.1 By Geographical Area               

                             6.1.4.2 By Segments                  

                             6.1.4.3 By Product Type             

                             6.1.4.4 By Distribution               

                   6.1.5 Market Share Analysis                          

                             6.1.5.1 By Geographical Area               

                             6.1.5.2 By Segments                  

                             6.1.5.3 By Product Type             

                             6.1.5.4 By Distribution               

          6.2 USA                                    

          6.3 Canada            

7. Strategic Analysis                                     

          7.1 PESTLE analysis                             

                   7.1.1 Political                           

                   7.1.2 Economic                         

                   7.1.3 Social                     

                   7.1.4 Technological                   

                   7.1.5 Legal                     

                   7.1.6 Environmental                  

          7.2 Porter’s Five analysis                               

                   7.2.1 Bargaining Power of Suppliers                         

                   7.2.2 Bargaining Power of Consumers                      

                   7.2.3 Threat of New Entrants                         

                   7.2.4 Threat of Substitute Products and Services                          

                   7.2.5 Competitive Rivalry within the Industry                      

8. Market Leaders' Analysis                                               

          8.1 Anheuser-Busch InBew                            

                   8.1.1 Overview                         

                   8.1.2 Product Analysis                         

                   8.1.3 Financial analysis                       

                   8.1.4 Recent Developments                           

                   8.1.5 SWOT analysis                           

                   8.1.6 Analyst View                    

          8.2 Carlsberg Group                                     

          8.3 Diafeo PLC                                    

          8.4 Heineken N.V                                

          8.5 Erdinger Brewery                                    

          8.6 Lasco Brewery                               

          8.7 Oettinger Brewery                                   

          8.8 Radeberger Brewery                                

          8.9 BAVARIA N.V                                 

9. Competitive Landscape                                       

          9.1 Market share analysis                              

          9.2 Merger and Acquisition Analysis                                  

          9.3 Agreements, collaborations and Joint Ventures                                

          9.4 New Product Launches                            

10. Market Outlook and Investment Opportunities                                           

Appendix                                           

          a) List of Tables                                  

          b) List of Figures                                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of By Segments, Product Type, Distribution and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

 

 

  1. North America Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  2. North America Amber Ale Market By Region, From 2020-2025 ( USD Billion )
  3. North America Amber Lager Market By Region, From 2020-2025 ( USD Billion )
  4. North America Indian Pale Ale Market By Region, From 2020-2025 ( USD Billion )
  5. North America Others Market By Region, From 2020-2025 ( USD Billion )
  6. North America Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  7. North America Brewpubs Market By Region, From 2020-2025 ( USD Billion )
  8. North America Microbreweries Market By Region, From 2020-2025 ( USD Billion )
  9. North America Regional Craft Breweries Market By Region, From 2020-2025 ( USD Billion )
  10. North America Contract Brewing Companies Market By Region, From 2020-2025 ( USD Billion )
  11. North America Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )
  12. North America On-Trade Market By Region, From 2020-2025 ( USD Billion )
  13. North America Off- Trade Market By Region, From 2020-2025 ( USD Billion )
  14. United States Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  15. United States Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  16. United States Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )
  17. Canada Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  18. Canada Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  19. Canada Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )

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