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Pulished Date April, 2021
ID: 173
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North America Pregnancy Testing Market Research Report – Segmented By Product Type, Test Type And Country (the United States, Canada and Rest of North America) – Industry Size, Share, Trends and Growth Forecast (2021 to 2026)

Pulished: April, 2021
ID: 173
Pages: 140

North America Pregnancy Testing Market Size (2021 to 2026)

The size of the North America Pregnancy Testing Market was worth USD 0.51 Billion in 2021. This value is estimated to reach USD 0.64 Billion by 2026, growing at a CAGR of 4.54%.

Escalating the first time age pregnancy, technological advancements, rising consciousness levels among the people regarding the various brands of pregnancy test kits to use for the tests are some of the major factors supporting the pregnancy testing market in North America. Hiking requirement levels for self-detecting kits, rising fertility disorders, and the presence of approving government proposals regarding family planning are further likely to foster the market growth in the coming years. Utilization of these pregnancy testing kits gives quick and accurate results in a digital format, which is another factor helping the market's growth rate.

The high cost of pregnancy test kits and low adoption rates are significant challenges to market growth. Women with PCOS and having low ovulation use kits for ovulation expectations are likely to impede the market growth in North America.

This research report on the North America Pregnancy Testing Market has been segmented and sub-segmented into the following categories:

By Product:

  • Pregnancy Test Kits
  • Strip Tests
  • Midstream Kits
  • Cassette Tests
  • Digital Tests
  • Fertility/Ovulation Tests
  • Line Indicator Tests
  • Digital Tests

By Test Type:

  • HCG Blood Test
  • HCG Urine Test
  • LH Urine Test
  • FSH Urine Test

By Distribution Channel:

  • Hospitals & Specialty Clinics
  • Pharmacies
  • Online Retail
  • Others (Supermarkets, and Specialty Retail)

By Country:

  • The United States
  • Canada
  • Rest of North America

Regionally, the North American market for pregnancy testing is segmented into two regions, namely the United States and Canada. United States is the largest market for Pregnancy testing accounting for a share of approximately XX%. Canada is estimated to be the fastest-growing region during the forecast period.

Key Developments in the Market

  • December 2017 - Lia Diagnostics Inc., an American Company, developed the first biodegradable pregnancy kits. The test will be available in the US market in 2018.
  • March 2017 - The failed batches of the Genesis Biotech PregSure digital test were the subject of an urgent recall. Minco Import and Export’s One Step Pregnancy Test was removed from the registered sponsor ceased supply.

Leading companies in the North American Pregnancy Testing Market are Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics.

1. Introduction                                                                                 

                1.1 Market Definition                                                                    

                1.2 Study Deliverables                                                                  

                1.3 Base Currency, Base Year and Forecast Periods                                                                          

                1.4 General Study Assumptions                                                                

2. Research Methodology                                                                                           

                2.1 Introduction                                                                               

                2.2 Research Phases                                                                      

                                2.2.1 Secondary Research                                                           

                                2.2.2 Primary Research                                                 

                                2.2.3 Econometric Modelling                                                      

                                2.2.4 Expert Validation                                                  

                2.3 Analysis Design                                                                         

                2.4 Study Timeline                                                                          

3. Overview                                                                                       

                3.1 Executive Summary                                                                

                3.2 Key Inferences                                                                         

                3.3 New Developments                                                                               

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                                                    

                4.1 Market Drivers                                                                          

                4.2 Market Restraints                                                                    

                4.3 Key Challenges                                                                         

                4.4 Current Opportunities in the Market                                                                              

5. Market Segmentation                                                                                              

                5.1 By Product                                                                  

                                5.1.1 Pregnancy Test Kits                                                             

                                       Strips/Dip Sticks & Cards                                



                                       Digital Devices                                    

                                5.1.2 Ovulation/Fertility Test Kits                                                             

                                       Line Indicator Devices                                     

                                       Digital Devices                                    

                5.2 By Test Type                                                                              

                                5.2.1 FSH Urine Test                                                       

                                5.2.2 Luteinizing Hormone (LH) Urine Test                                                           

                                5.2.3 Human Chorionic Gonadotropin (hCG) Hormone Blood Test                                                            

                                5.2.4 Human Chorionic Gonadotropin (hCG) Hormone Urine Test                                                             

6. Geographical Analysis                                                                                              

                                6.1 Introduction                                                               

                                6.2 United States                                                            

                                6.3 Canada                                                         

7. Strategic Analysis                                                                                       

                7.1 PESTLE analysis                                                                         

                                7.1.1 Political                                                     

                                7.1.2 Economic                                                 

                                7.1.3 Social                                                         

                                7.1.4 Technological                                                         

                                7.1.5 Legal                                                          

                                7.1.6 Environmental                                                       

                7.2 Porter’s Five analysis                                                                              

                                7.2.1 Bargaining Power of Suppliers                                                        

                                7.2.2 Bargaining Power of Consumers                                                    

                                7.2.3 Threat of New Entrants                                                     

                                7.2.4 Threat of Substitute Products and Services                                                              

                                7.2.5 Competitive Rivalry within the Industry                                                     

8. Market Leaders' Analysis                                                                                        

                8.1 Alere Inc                                                      

                                8.1.1 Overview                                                 

                                8.1.2 Product Analysis                                                   

                                8.1.3 Strategic Evaluation and Operations                                                            

                                8.1.4 Financial analysis                                                  

                                8.1.5 Legal issues                                                             

                                8.1.6 Recent Developments                                                       

                                8.1.7 SWOT analysis                                                       

                                8.1.8 Analyst View                                                          

                8.2 Quidel Corporation                                                 

                8.3 Prestige Brands Holdings                                                      

                8.4 Church & Dwight Co                                                

                8.5 bioMérieux SA                                                          

                8.6 Geratherm Medical AG                                                         

                8.7 Germaine Laboratories                                                         

                8.8 Abbott Laboratories                                                               

                8.9 Kent Pharmaceuticals                                                            

                8.10 Rite-Aid                                                     

                8.11 Procter & Gamble Co.                                                          

                8.12 DCC Plc.                                                     

                8.13 Swiss Precision Diagnostics GmbH                                                  

9. Competitive Landscape                                                                                           

                9.1 Market share analysis                                                                            

                9.2 Merger and Acquisition Analysis                                                                       

                9.3 Agreements, collaborations and Joint Ventures                                                                         

                9.4 New Product Launches                                                                         

10. Expert Opinions                                                                                        

                10.1 Market Outlook                                                                     

                10.2 Investment Opportunities                                                                 


                a) List of Tables                                                                

                b) List of Figures                                                                              

  • Regional, and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market


  1. North America Pregnancy Testing Market, By Region, From 2021 to 2026 (USD Million)     
  2. North America Pregnancy Testing Market, By Pregnancy Test Kits, From 2021 to 2026 (USD Million)            
  3. North America Strips/Dip Sticks & Cards Market, By Region, From 2021 to 2026 (USD Million)         
  4. North America Mid-Stream Market, By Region, From 2021 to 2026 (USD Million)  
  5. North America Cassette Market, By Region, From 2021 to 2026 (USD Million)         
  6. North America Digital Devices Market, By Region, From 2021 to 2026 (USD Million)
  7. North America Pregnancy Testing Market, By Ovulation/Fertility Test Kits, From 2021 to 2026 (USD Million)            
  8. North America Line Indicator Devices Market, By Region, From 2021 to 2026 (USD Million) 
  9. North America Digital Devices Market, By Region, From 2021 to 2026 (USD Million)
  10. North America Pregnancy Testing Market, By Test Type, From 2021 to 2026 (USD Million)
  11. North America FSH Urine Test Market, By Region, From 2021 to 2026 (USD Million)
  12. North America Luteinizing Hormone (LH) Urine Test Market, By Region, From 2021 to 2026 (USD Million) 
  13. North America Human Chorionic Gonadotropin (hCG) Hormone Blood Test Market, By Region, From 2021 to 2026 (USD Million)            
  14. North America Human Chorionic Gonadotropin (hCG) Hormone Urine Test Market, By Region, From 2021 to 2026 (USD Million)            
  15. United States Pregnancy Testing Market, By Pregnancy Test Kits, From 2021 to 2026 (USD Million) 
  16. United States Pregnancy Testing Market, By Ovulation/Fertility Test Kits, From 2021 to 2026 (USD Million) 
  17. United States Pregnancy Testing Market, By Test Type, From 2021 to 2026 (USD Million)  
  18. Canada Pregnancy Testing Market, By Pregnancy Test Kits, From 2021 to 2026 (USD Million)           
  19. Canada Pregnancy Testing Market, By Ovulation/Fertility Test Kits, From 2021 to 2026 (USD Million)           
  20. Canada Pregnancy Testing Market, By Test Type, From 2021 to 2026 (USD Million) 

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