North America Pregnancy Testing Market

North America Pregnancy Testing Market Size (2022 to 2027)

The size of the North America Pregnancy Testing Market was worth USD 0.51 Billion in 2022. This value is estimated to reach USD 0.64 Billion by 2027, growing at a CAGR of 4.54%.

Escalating the first time age pregnancy, technological advancements, rising consciousness levels among the people regarding the various brands of pregnancy test kits to use for the tests are some of the major factors supporting the pregnancy testing market in North America. Hiking requirement levels for self-detecting kits, rising fertility disorders, and the presence of approving government proposals regarding family planning are further likely to foster the market growth in the coming years. Utilization of these pregnancy testing kits gives quick and accurate results in a digital format, which is another factor helping the market's growth rate.

The high cost of pregnancy test kits and low adoption rates are significant challenges to market growth. Women with PCOS and having low ovulation use kits for ovulation expectations are likely to impede the market growth in North America.

This research report on the North America Pregnancy Testing Market has been segmented and sub-segmented into the following categories:

By Product:

• Pregnancy Test Kits
• Strip Tests
• Midstream Kits
• Cassette Tests
• Digital Tests
• Fertility/Ovulation Tests
• Line Indicator Tests
• Digital Tests

By Test Type:

• HCG Blood Test
• HCG Urine Test
• LH Urine Test
• FSH Urine Test

By Distribution Channel:

• Hospitals & Specialty Clinics
• Pharmacies
• Online Retail
• Others (Supermarkets, and Specialty Retail)

By Country:

• The United States
• Canada
• Rest of North America

Regionally, the North American market for pregnancy testing is segmented into two regions, namely the United States and Canada. United States is the largest market for Pregnancy testing accounting for a share of approximately XX%. Canada is estimated to be the fastest-growing region during the forecast period.

Key Developments in the Market

• December 2017 - Lia Diagnostics Inc., an American Company, developed the first biodegradable pregnancy kits. The test will be available in the US market in 2018.
• March 2017 - The failed batches of the Genesis Biotech PregSure digital test were the subject of an urgent recall. Minco Import and Export’s One Step Pregnancy Test was removed from the registered sponsor ceased supply.

Leading companies in the North American Pregnancy Testing Market are Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics.