North America Probiotic Juice Beverage Market

North America Probiotic Juice Beverage market 

North America market was valued at USD XX billion in 2021 and is expected to reach USD XX billion by 2027 with a CAGR  XX% in given forecast period.

Overview

Fruit juice and drinks have become important carriers for a multitude of cross-category ingredients varying from probiotics, fiber and plant sterols to omega-3, collagen, and glucosamine. The probiotic products readily available in the market are generally in the form of yogurts or fermented milk. In addition, it has been observed that with a rise in preference for vegetarianism among consumers in developed countries, the demand for vegetarian probiotic products has increased. The advantageous effects of food with added live probiotics on the health of human and in specific on children and other higher-risk populations are being progressively promoted by health professionals. Furthermore, probiotics play a significant role in digestion, immunological and respiratory functions and it has vital effect in preventing infectious disease in children. Increasing personal disposable income along with rising health consciousness are the factors fostering the growth of the North America probiotic juice beverage market. Moreover, growing baby boomer population is further expected to boost the market growth in the coming years. In addition, the significant acceptance of probiotic juice beverages in single-serve packs is also likely to impel the growth in future. Growing population in developing Asian countries is driving the demand for probiotic products in the region which is likely to expand the growth in the region in future.

Recent Developments:

• PepsiCo Inc. PEP.N is closing a deal to acquire US probiotic soft drink company KeVita Inc, people familiar with the matter said Thursday, as part of the soft drink giant's latest attempt to diversify its soft drink business. There is always the possibility that negotiations will end without success, people warned.

• French food processor Danone sold its stake in Japan's Yakult Honsha, dissolving its 20-year equity ties with the Japanese probiotic drink maker, as the merger failed to produce the expected synergies. Yakult, which previously feared an acquisition by Danone, has regained full managerial independence. But the company is under pressure to strengthen its activities abroad. Yakult, in a statement issued the same day, stressed that the two would continue to work together.

Drivers and Restraints:

The growing demand for functional beverages around the world to improve digestive health supports the growth of the market over the years. Consumers are becoming more aware of the product and understand its importance for their intestinal well-being. In addition, the growing health awareness of consumers, especially young consumers, has driven demand for the product around the world. Additionally, the availability of ready-to-drink products for consumption on the go has fostered market growth. Probiotic Juice Beverage help maintain a healthy balance of stomach bacteria, resulting in several health benefits, such as digestive health, weight loss, and immune function. Regular consumption of beverages improves intestinal transit and the absorption of nutrients. In addition, these drinks promote mental health, as several studies have shown that mood and mental health are related to gut health. Thus, the product helps reduce depression, anxiety, obsessive-compulsive disorder (OCD) and autism. In addition, the products can strengthen the immune system by promoting the production of natural antibodies in the human body. However, choosing a substantial strain can be difficult for manufacturers, as yield levels vary with other strains. Lactobacillus and Bifidobacterium are the most widely used strains for the production of these products. However, Bacillus is also gaining ground among growers as it can be used in most extreme production processes.

North America Probiotic Juice Beverage market Segmentation

on the basis of

• Application

• Flavors

On the basis of type

• Therapy

• Prevention of Disease and Regular

The prevention of disease segment is expected to register a significant growth rate in the coming years due to rising health consciousness all over the world. The North America probiotic juice beverage market is also segmented on the basis of end users such as animal probiotics and human probiotics. On the basis of Flavors, it is segmented into Cranberry, Raspberry, Blueberry, Strawberry, and Others. The strawberry segment is expected to witness significant growth in the coming years.

Impact of COVID-19 on North America Probiotic Juice Beverage Market

COVID 19 is a deadly disease that ruined many lives. The pandemic increased the demand of probiotic juice beverage. Due to lockdown, all the companies permitted work-from-home that increased the demand of the North America probiotic juice beverage market. The demand is to continue post the pandemic.

Regional Analysis:

North America Probiotic Juice Beverage Market is segmented into

• US

• Canada

• Mexico

• Rest of North America

The market for North America Probiotic Juice Beverage has been categorized on the basis of geography to offer a clear understanding of the market. North America Probiotic Juice Beverage Market has been divided into the United States, Canada, Mexico and rest of North America.

The North America Probiotic Juice Beverage Market is expected to be the dominant market with a market share of 31.5% in 2018. The demand for natural products, a strong population health awareness and a trend towards the consumption of healthier and more functional foods it has resulted in food and drink in increasing demand for probiotic beverages in North America. Consumers in the region are very concerned about the nutritional content of their dietary intake and include probiotic beverages as a dietary supplement in their regular diet, driving the growth of the regional market.

North America Probiotic Juice Beverage market Key Players

1. Nestle SA, E.I

2. DuPont De Nemours Company

3. Biogaia AB, Groupe Danone

4. Goodbelly

5. Yakult Honsha Co. Ltd.

6. Probiotics International Limited