The North America Beetroot Powder Market size was valued at US$ 4.69 billion in 2024 and is predicted to grow at US$ 6.86 billion by 2032 with an increasing CAGR of 4.87% during 2024 to 2032.
Beet powder is a defined as a novel antioxidant that is gaining popularity among health-conscious customers. It is used to taste and color a variety of meals. Beet powder is an excellent addition to the modern human diet. Beet powder contains betaine phytochemicals, which support cardiovascular health and aid in the processing of amino acids in the kidneys and liver. Beet powder is also high in chlorine, iodine, iron, magnesium, calcium, potassium, phosphorus, salt, riboflavin, thiamine, vitamins, fibre, and other nutrients that help to increase blood oxygen levels.
The demand for beet powder in well-known food and beverage companies is a major element driving up global usage of the commodity. Another element projected to promote growth in the target market is the increased usage of powdered beets in hamburgers and pizzas, as well as an increase in disposable income. Furthermore, due to changes in customer taste for organic foods high in antioxidants, the usage of beet powder in the cosmetics sector has raised preference for ready-to-eat consumers, and consumer lifestyle changes have contributed to sales growth worldwide. Price is another factor that is expected to drive the current root powder market. Beet powder is in high demand in the food and beverage industry.
Beetroot is nutritionally comparable to 1 tablespoon of beet powder. In the food industry, beet powder can be used as a food colorant, flavor enhancer, and other things. Because of the health benefits, beet powder is becoming more popular among the younger generation. Because beet powder enhances the flavor and nutritional content of food, demand from the fast food industry is growing, owing to the increased consumption of pizzas and burgers, which is pushing beet powder utilization. Beet powder is also used in cosmetics because of its strong antioxidant content, which drives up market demand. As demand for natural cosmetics and personal care products grows, increasing awareness of the usage of natural ingredients in these goods can stimulate industrial growth. Beetroot powder is commonly used in cosmetics, such as anti-aging scrubs, face masks, creams, and lotions, and helps to prevent skin ageing by removing anti-aging free radicals. Beetroot powder is also used to give lip balms and glosses a red or pink color to increase sales.
Increased consumer knowledge of health issues can lead to increased demand for a variety of health functional food products, including powders. Athletes use beet powder because it boosts performance while also minimizing muscular stiffness. It also helps with liver illness by lowering blood triglyceride levels, as well as maintaining a healthy balance of blood pressure and increasing product demand. Due to customer demand for organic products, major manufacturers are focusing on cooperating with local players to increase product offerings and extend their geographic footprint, while current players are instructing them to offer naturally-sourced items.
Beetroot powder contains betaine phytochemicals, which are beneficial to the cardiovascular system and aid in the processing of amino acids in the kidneys. Beet powder is in high demand in the food and beverage industries. Beet powder is also used in the food sector to provide color to taste enhancers, flavoring agents, and a variety of culinary products. Sugar beet powder intake is increasing among younger people as a result of its health benefits. Beet powder is increasingly being utilized to add flavor and nutritional value to a variety of fast foods, such as pizzas and hamburgers, which has increased demand. Beet powder has also been utilized in the cosmetic business to increase demand for beet powder due to its high nutritional value.
There has been significant upheaval in food systems, livelihoods, and diets around the world as a result of the coronavirus epidemic. Shopper satisfaction has dropped in recent months as a result of the temporary shutdown of supermarkets and other retail shops to prevent illness transmission. According to the American Customer Happiness Index, customer satisfaction has decreased at over 75 percent of large retailers across supermarkets and other segments, which has hampered the sale of beetroot powder-based products in recent years. Because customers' heart and lung health is so important during the COVID-19 epidemic, the beetroot powder sector is expected to gradually regain traction in the future years.
Based on application, curries and gravies are anticipated to hold the largest market share during the forecast period. Calcium, dietary fibre, potassium, antioxidants, manganese, iron, and other minerals abound in this beetroot. Furthermore, beetroot powder is gaining favor as a natural coloring agent that imparts a natural red color to meals without altering the flavor.
Based on type, North America beetroot powder market is segmented in to organic and conventional. Among these, organic segment tends to dominate the market during the forecast period owing to the rising demand for the organic products by consumers in North American countries, as most of the region’s populations were mostly concentrated on health.
The supermarket/hypermarket industry is quickly growing and transforming the retail landscape. The main concept underlying supermarket/hypermarket stores is buyer convenience, and manufacturers are working hard to capitalize on this concept by showcasing their products at these stores. As supermarkets become more common in developing countries, their presence is beginning to spread to tier 2 and tier 3 cities, allowing products to reach smaller communities. This element is proving to be favorable to the market's growth in smaller countries and emerging regions.
Based on packaging, bags segment is predicted to have the largest market share in the next six years since these bags have the capacity of storing the beetroot powder for a long period.
North America's beet powder market, headed by Canada, Mexico, and the United States, is expected to rise significantly over the forecast period. As demand for natural food colors grows and interest in synthetic colors grows, the food and beverage business may accelerate product expansion. Beet powder is frequently used as a natural food coloring in a range of cuisines, including curries, smoothies, gravy, ketchup, pancakes, and red velvet cakes, to give them a red color to encourage local market growth. As the tendency toward personal care grows, so may the demand for personal care goods, resulting in an increase in prices.
Major Key Players in the North America Beetroot Powder Market are Yesraj Agro Exports Pvt, NutraMarks, Inc., Bioglan, Nature's Way Products LLC, Natures Aid Ltd, Go Superfood, Super Sprout LLC & Juices International Pty Ltd, and Botanical Ingredients Ltd
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