North America Customized Premix Market

North America Customized Premix Market Size

The customized premix market size in North America was valued at USD 0.68 billion in 2024. The regional market size is expected to be worth USD 0.73 billion in 2025 and is estimated to be growing at a CAGR of 7.46% to reach USD 1.30 billion by 2033.

MARKET DRIVERS 

The growing awareness regarding the health benefits of customized premixes and the ease of usage they present is stimulating the demand for these premixes considerably across the region. The market is driven by factors like increasing demand for functional & fortified foods, modified nature and specificity to single customer requirements, and suitability in usage as a single ingredient over multiple ingredients. The vitamins segment is leading the customized premix market in North America based on the nutrient type and is expected to continue to register a considerably high CAGR over the forecast period. The food & beverages segment is projected to continue its dominance over the market in terms of application.

MARKET RESTRAINTS

High costs implicated in R&D and higher costs of fortified and enhanced products are the major limitations for this market.

REPORT COVERAGE

REGIONAL ANALYSIS

North America was the leading customized premixes market in 2023. The growth of this market is driven by the rise in demand for healthy foods and functional food. Customized premixes are dry or liquid custom mixtures of a wide array of nutritional ingredients. They deliver a food product’s nutritional content and increase economic value through improved nutritional value, and they are added all at once during the manufacturing process in order to maintain their nutritional value. The USA is the leading producer of customized premixes and the highest market for this region, followed by Canada.  

KEY MARKET PLAYERS 

Companies playing a major role in the North American customized premix market include Prinova Group LLC, SternVitamin GmbH & Co. KG, Koninklijke DSM N.V, Jubilant Life Sciences, Archer Daniels Midland Company, Fenchem, Glanbia plc, B&H Biotechnology Co. Ltd, Barentz, Farbest Brands, LycoredHexagon Nutrition Pvt. Ltd, Archer Daniels Midland Company, and WATSON-INC.

MARKET SEGMENTATION

This research report on the North American customized premix market is segmented and sub-segmented into the following categories.

By Nutrient

• Vitamins
• Minerals
• Amino Acids
• Nutraceuticals
• Nucleotides

By Form

• Powder
• Liquid

By Application

• Beverages
• Dairy Products
• Cereals
• Bakery & Confectionery
• Nutritional Products
• Dietary Supplements

By Functionality

• Bone Health
• Skin Health
• Energy
• Immunity
• Digestion

By Country

• The U.S.
• Canada
• Rest of North America