North America Food Colors Market by Type (Synthetic, Natural, Nature-Identical), by Application (Processed Food, Beverages, Bakery & Confectionery Products, Dairy Products, Oils & Fats, Poultry, Meat and Seafood), by Form (Gel, Powder, Liquid, Paste), and By Country (US, Canada and Rest of North America) - Growth, Size, Share, Trends, and Forecasts (2024 to 2029)

Updated On: January, 2024
ID: 1418
Pages: 145

North America Food Colors Market Growth and Forecast (2023 - 2028):

The North America Food Colors Market was worth US$ xx million in 2022, and it is estimated that it will reach US$ xx million by 2028 with an annual development rate of xx% between 2023 and 2028.

Market Overview:

Food colors come in a variety of forms, including liquids, powders, gels, and pastes, which are applied to meat products, beverages, dairy products, pastries and confectionery, processed and vegetable foods, and fats. Food coloring is any dye, pigment, or substance that gives color when added to food and drinks. The fewer ingredients, the more natural the food. Food coloring does not always mean that the ingredients are organic, but in the few cases, the ingredients are used less. The food coloring market consists of natural and artificial colors. Natural food colors are derived from a wide range of vegetables, fruits, plants, minerals, and other natural edible sources. Artificial color is a compound used to add flavor and improve the appearance of food or to improve the flavor properties of food.

Recent Developments in North America Food Colors Industry:

  • April 2018 Chr. Hansen completed the purchase of the manufacturing units of Banker Wire (USA) to extend its division of natural food colors in North America.
  • In November 2018, in the natural food coloring market, German company Symrise AG announced that it had invested € 50 million in a new natural food ingredient production facility near Atlanta, USA.

North America Food Colors Market Growth:

World population growth is expected to increase demand for food and beverage products, which may increase demand for the North America Food Colors Market during the forecast period.


The North America Food Colors Market is expected to grow as the demand for food increases. Future growth is expected to continue with the establishment of color production using new technologies, new sources of raw material and advanced technologies. Lifestyle changes and globalization have increased the use of Food Colors in this locale. The growth of the North America Food Colors Market is driven by the consumer trend towards a healthy and natural food colors. In recent years, the North American government has successfully launched numerous campaigns to promote a healthier lifestyle by introducing innovative health products to reduce obesity, cholesterol, and diabetes. This trend is expected to play an important role in promoting the natural food color in consumables. This is expected to have a positive impact on the use of natural sources such as carotenoids, curcumin, anthocyanins, and carmine. The growth of the North America Food Colors Market is driven by an increase in demand for natural colors in various end-use industries, including food and beverage, bakery and confectionery, dairy, meat and poultry and seafood. Natural colors are free of genetically modified organisms and allergens, acting as antioxidants and dyes, protecting the body from cellular damage, chronic disease, and the effects of aging. As a result, the growing awareness of the health benefits associated with natural colorants accelerates the growth of the North America Food Colors Market.

As consumer awareness of products with exotic and traditional flavors increases, the need for prepared foods is expected to further accelerate the North America Food Colors Market growth in the coming years. Additionally, high buyer conversion costs make it difficult for new players to gain significant market share, reducing the threat of new players. The North America Food Colors Market is expected to have few threats to new players due to the vast portfolio and distribution networks managed by existing players, increasing the barriers for new players to enter. R&D activities by private organizations and governments across the region to grow low-cost food colors for example, carmine which are expected to stimulate manufacturers to invest more in the North America Food Colors Market.


The corona virus pandemic has had a negative impact on the global functioning of the food and beverage industry. The extraction process of natural components is complex and time-consuming, leading to low yield of high purity products and depleting some of the natural components. This factor is expected to hinder the growth of the North America Food Colors Market in the coming years. Consumers face many challenges regarding the cost, process, application, and quality of natural ingredients. While this pandemic is expected to have a negative impact on the market in the short term, the price of food coloring products is expected to rise in 2020 to overcome economic instability.

Impact of COVID 19 on the North America Food Colors Market:

The world was stagnant with the advent of COVID-19. Weakening consumer demand for lifestyle and wellness products due to social restrictions and blocking policies adversely affects demand patterns in the food color market. However, restrictions on the restart of economic activity in the consumer goods market and the relaxation of public discourse indicate that the recovery in demand for the food coloring market is imminent.

North America Food Colors Market Segmentation Analysis:

In the North America Food Colors Market, by application, processed foods accounted for the bulk in 2018, followed by bakery and confectionery products. Processed foods like potato chips, sausage rolls, canned vegetables, salty snacks, and other convenience foods made up the bulk of the North America Food Colors Market.

Depending on the type, the natural-identical color took the majority, followed by synthetic. Due to its wide range of applications, such as cake icing, sweets, bakery products, ice creams, yogurt, gelatin desserts, fruit syrup and presence of jam in the food industry, food and beverage manufacturers mainly use this type. According to recent trends in the food industry, consumers rely on natural colors for their health benefits.

By form, the liquid segment had the highest participation in 2018. Liquid dyes are the most common form that is applied to almost any type of food. Its application includes glaze coloring, dough, and others.

Regional Analysis:

Geographically the North America Food Colors Market is segmented into US, Canada and Rest of North America. North America has the largest market share in terms of sales, and it is expected to maintain its leadership during the forecast period, as there are important players in the region. North America is expected to have a CAGR higher than 11.70% due to the health benefits provided by a handful of natural coloring ingredients such as anthocyanins, carotenoids, safflower, and carmines.

Key Players in the Market:

Major Key Players in the North America Food Colors Market are

  • Sensient Technology Corporation
  • Döhler Group
  • MC Corporation
  • Chr. Hansen S / A
  • Archer Daniels Midland Company
  • D.D. Williamson & Co. Inc
  • Koninklijke DSM N.V
  • Naturex S.A
  • Fiorio Colori
  • Kalsec Inc

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