The North American marketing automation market is projected to grow at a CAGR of 11.8% over the outlook period (2020-2025).
Marketing automation software is essential in any enterprise for automating repetitive tasks like email marketing, social media posts, and ad campaigns to enhance efficiency and offer customized experience for their customers.
The marketing automation market in North America is expected to grow in the coming years. The North American region is a mature market. Marketing automation helps coordinate different sales teams to get more leads and keep track of leads. The marketing team uses the huge data generated to plan and improve their campaigns. Ecommerce websites like Amazon and EBay use products like these to personalize their pages based on past customer visits. There are other small businesses that have an online presence that are capturing the market through email marketing and social media, which are the main drivers of this market. The software used in marketing automation helps to analyze the huge data generated.
The market for marketing automation will grow due to the increased use of SaaS and the great developments in Cloud Computing. Marketing automation is a very active segment of the CRM software market. This software helps businesses develop, run, and track campaigns in a simplified and more efficient way so managers can automate workflows, manage warranties, track lead behavior, and qualify customers potentials before they leave.
Although the COVID-19 pandemic had its negative impact on almost all the industries, it is actively positively for the development of the marketing automation software market. The increasing shift towards digitization in the small and medium enterprises, along with rising work from home trend is supporting the expansion in the North America marketing automation software market.
Market growth and trends:
Growing demand for digital marketing drives market growth
Several companies are implementing various tools and solutions to embrace the latest digital marketing trends to keep their business up to date. From social media marketing to SEO to content marketing, marketers make significant investments to support and drive your sales.
The software helps in the allocation of resources by the company, as the software performs advanced analysis and reports to measure the performance of the initiatives. Detailed market shares are given and the market dynamics are predicted to be the next five years. Large market companies such as IBM, HP, Evolven are studied and their strategies are analyzed. Recent developments and their impact on the market are analyzed.
The industry landscape is changing with the acquisition of small businesses by large companies like Adobe and Salesforce. The growing number of options has led to fierce competition for low prices; however, this cost shift has opened up new markets as smaller companies can now afford the software.
Market Drivers and Restraints:
Marketing Automation Software helps in streamlining all tasks and workflows to improve revenue and create huge customer base. The rise of digital initiatives in emerging economies has improved the adoption of business-to-business (B2B) and business-to-business (B2C) business models.
Marketing automation software plays a crucial role for marketers to develop highly effective solutions to launch effective marketing campaigns to target an ever-changing customer base in all types of marketing segments.
Security and privacy issues, along with the availability of open source software are limiting the expansion of the North American market.
In 2018, North America is expected to dominate the marketing automation software market, owing to the growth of digital marketing and an increasing number of start-ups, leading to increased adoption of such software. Companies in the region are increasingly marketing their products and services on digital platforms, as the penetration of online media into people's lives increases. People here are becoming tech savvy, which is evident in their shifting fondness for social media. Currently, the North America region holds the largest market share in the marketing automation software market due to the increased willingness of companies to adopt software that helps improve customer experience and get more information.
North America is expected to hold the largest marketing automation software market share by 2027. The main drivers of market growth are an increase in the adoption of cloud computing and the use of Internet. number of mobile users and increased demand for SaaS cloud services and expansion of the 4G network. The North American region contributed the most to the world market. The countries considered in the North American region are the United States and Canada.
Key market players:
The major vendors in the North America marketing automation market are HubSpot (United States), Adobe (United States), Oracle (United States), Salesforce (United States), ActiveCampaign (United States). ), Acoustic (US), SAS (US), Act-On Software (US), Keap (US), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (United States) and Net-Results (United States).
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Marketing Automation Software Market, By Deployment
6.1.3 Market Size Estimations & Forecasts (2019-2024)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Marketing Automation Software Market, By Application
6.2.1 Digital Marketing
6.2.2 E-mail Marketing
6.2.3 Mobile Marketing
6.2.4 Inbound Marketing
6.2.5 Social Media Marketing
6.2.6 Campaign Management
6.2.7 Market Size Estimations & Forecasts (2019-2024)
6.2.8 Y-o-Y Growth Rate Analysis
6.2.9 Market Attractiveness Index
6.3 Marketing Automation Software Market, By Organization Size
6.3.1 Large Enterprises
6.3.2 Small and Medium Enterprises
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Marketing Automation Software Market, By Vertical
6.4.2 Telecom & IT
6.4.8 Media & Entertainment
6.4.11 Market Size Estimations & Forecasts (2019-2024)
6.4.12 Y-o-Y Growth Rate Analysis
6.4.13 Market Attractiveness Index
7. Geographical Landscape
7.1 Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Deployment
7.2.3 By Application
7.2.4 By Organization Size
7.2.5 By Vertical
8. Key Player Analysis
8.1 Oracle Corporation
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 IBM Corporation
8.3 Adobe Systems Incorporated
8.4 Salesforce.com Inc
8.5 HubSpot Inc
8.6 Teradata Corporation
8.7 Act-On-Software Inc
8.8 SharpSpring Inc
8.9 SAS Institute Inc
8.10 Infusionsoft Inc
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures