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Pulished Date April, 2021
ID: 10296
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North America Marketing Automation Software Market Segmentation By Deployment (On-Premise and Cloud), by Application (Digital Marketing, E-mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management and others), by Organization Size (Large Enterprises and Small and Medium Enterprises), by Vertical (Media & Entertainment, BFSI, Healthcare, Retail, Manufacturing, Government, Advertising and others), - Forecast till 2026

Pulished: April, 2021
ID: 10296
Pages: 150

North America Marketing Automation Software Market Size (2020 – 2025)

The North American marketing automation market is projected to grow at a CAGR of 11.8% over the outlook period (2020-2025).

Marketing automation software is essential in any enterprise for automating repetitive tasks like email marketing, social media posts, and ad campaigns to enhance efficiency and offer customized experience for their customers.

The marketing automation market in North America is expected to grow in the coming years. The North American region is a mature market. Marketing automation helps coordinate different sales teams to get more leads and keep track of leads. The marketing team uses the huge data generated to plan and improve their campaigns. Ecommerce websites like Amazon and EBay use products like these to personalize their pages based on past customer visits. There are other small businesses that have an online presence that are capturing the market through email marketing and social media, which are the main drivers of this market. The software used in marketing automation helps to analyze the huge data generated.

The market for marketing automation will grow due to the increased use of SaaS and the great developments in Cloud Computing. Marketing automation is a very active segment of the CRM software market. This software helps businesses develop, run, and track campaigns in a simplified and more efficient way so managers can automate workflows, manage warranties, track lead behavior, and qualify customers potentials before they leave.

Recent developments:

  • In March 2019, Salesforce expanded its partnership with 6sense to integrate it with Pardot, Salesforce's marketing automation solution. The integration helps clients of both companies identify the right target accounts.
  • In October 2018, Adobe acquired Marketo, a leading provider of B2B marketing engagement. With this acquisition, Adobe customers can leverage Adobe Experience Cloud as well as Marketo's lead management to maximize their RoI.

Impact of Covid-19 on Marketing Automation Software:

Although the COVID-19 pandemic had its negative impact on almost all the industries, it is actively positively for the development of the marketing automation software market. The increasing shift towards digitization in the small and medium enterprises, along with rising work from home trend is supporting the expansion in the North America marketing automation software market.

Market growth and trends:

Growing demand for digital marketing drives market growth

Several companies are implementing various tools and solutions to embrace the latest digital marketing trends to keep their business up to date. From social media marketing to SEO to content marketing, marketers make significant investments to support and drive your sales.

The software helps in the allocation of resources by the company, as the software performs advanced analysis and reports to measure the performance of the initiatives. Detailed market shares are given and the market dynamics are predicted to be the next five years. Large market companies such as IBM, HP, Evolven are studied and their strategies are analyzed. Recent developments and their impact on the market are analyzed.

The industry landscape is changing with the acquisition of small businesses by large companies like Adobe and Salesforce. The growing number of options has led to fierce competition for low prices; however, this cost shift has opened up new markets as smaller companies can now afford the software.

Market Drivers and Restraints:

Marketing Automation Software helps in streamlining all tasks and workflows to improve revenue and create huge customer base. The rise of digital initiatives in emerging economies has improved the adoption of business-to-business (B2B) and business-to-business (B2C) business models.

Marketing automation software plays a crucial role for marketers to develop highly effective solutions to launch effective marketing campaigns to target an ever-changing customer base in all types of marketing segments.

Security and privacy issues, along with the availability of open source software are limiting the expansion of the North American market.

Market segmentation:

  • Based on the deployment, the regional market has been segmented into on-premises and cloud.
  • By application, the market has been divided into digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, etc.
  • By organization size, the local market has been divided into large, small and medium enterprises.
  • By vertical, the market has diversified into media and entertainment, BFSI, healthcare, retail, manufacturing, government, advertising and others.

Regional Analysis:

In 2018, North America is expected to dominate the marketing automation software market, owing to the growth of digital marketing and an increasing number of start-ups, leading to increased adoption of such software. Companies in the region are increasingly marketing their products and services on digital platforms, as the penetration of online media into people's lives increases. People here are becoming tech savvy, which is evident in their shifting fondness for social media. Currently, the North America region holds the largest market share in the marketing automation software market due to the increased willingness of companies to adopt software that helps improve customer experience and get more information.

North America is expected to hold the largest marketing automation software market share by 2027. The main drivers of market growth are an increase in the adoption of cloud computing and the use of Internet. number of mobile users and increased demand for SaaS cloud services and expansion of the 4G network. The North American region contributed the most to the world market. The countries considered in the North American region are the United States and Canada.

Key market players:

The major vendors in the North America marketing automation market are HubSpot (United States), Adobe (United States), Oracle (United States), Salesforce (United States), ActiveCampaign (United States). ), Acoustic (US), SAS (US), Act-On Software (US), Keap (US), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (United States) and Net-Results (United States).

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Marketing Automation Software Market, By Deployment                      

                                6.1.1 Cloud        

                                6.1.2 On-Premises          

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis              

                                6.1.5 Market Attractiveness Index           

                6.2 Marketing Automation Software Market, By Application                        

                                6.2.1 Digital Marketing 

                                6.2.2 E-mail Marketing 

                                6.2.3 Mobile Marketing

                                6.2.4 Inbound Marketing             

                                6.2.5 Social Media Marketing     

                                6.2.6 Campaign Management   

                                6.2.7 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.8 Y-o-Y Growth Rate Analysis              

                                6.2.9 Market Attractiveness Index           

                6.3 Marketing Automation Software Market, By Organization Size                             

                                6.3.1 Large Enterprises 

                                6.3.2 Small and Medium Enterprises      

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis              

                                6.3.5 Market Attractiveness Index           

                6.4 Marketing Automation Software Market, By Vertical                

                                6.4.1 BFSI           

                                6.4.2 Telecom & IT          

                                6.4.3 Automotive            

                                6.4.4 Retail         

                                6.4.5 Manufacturing      

                                6.4.6 Healthcare              

                                6.4.7 Government          

                                6.4.8 Media & Entertainment    

                                6.4.9 Hospitality               

                                6.4.10 E-Commerce       

                                6.4.11 Market Size Estimations & Forecasts (2019-2024) 

                                6.4.12 Y-o-Y Growth Rate Analysis           

                                6.4.13 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Deployment     

                                7.2.3 By Application       

                                7.2.4 By Organization Size           

                                7.2.5 By Vertical               

8. Key Player Analysis                                    

                8.1 Oracle Corporation                 

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 IBM Corporation                      

                8.3 Adobe Systems Incorporated                             

                8.4 Salesforce.com Inc                  

                8.5 HubSpot Inc               

                8.6 Teradata Corporation                            

                8.7 Act-On-Software Inc               

                8.8 SharpSpring Inc                         

                8.9 SAS Institute Inc                       

                8.10 Infusionsoft Inc                      

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Deployment, Application, Organization Size, Vertical and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. North America Marketing Automation Software Market By Region, From 2020-2025 ( USD Billion )
  2. North America Marketing Automation Software Market By Deployment, From 2020-2025 ( USD Billion )
  3. North America Cloud Market By Region, From 2020-2025 ( USD Billion )
  4. North America On-Premises Market By Region, From 2020-2025 ( USD Billion )
  5. North America Marketing Automation Software Market By Application, From 2020-2025 ( USD Billion )
  6. North America Digital Marketing Market By Region, From 2020-2025 ( USD Billion )
  7. North America E-mail Marketing Market By Region, From 2020-2025 ( USD Billion )
  8. North America Mobile Marketing Market By Region, From 2020-2025 ( USD Billion )
  9. North America Inbound Marketing Market By Region, From 2020-2025 ( USD Billion )
  10. North America Social Media Marketing Market By Region, From 2020-2025 ( USD Billion )
  11. North America Campaign Management Market By Region, From 2020-2025 ( USD Billion )
  12. North America Marketing Automation Software Market By Organization Size, From 2020-2025 ( USD Billion )
  13. North America Large Enterprises Market By Region, From 2020-2025 ( USD Billion )
  14. North America Small and Medium Enterprises Market By Region, From 2020-2025 ( USD Billion )
  15. North America Marketing Automation Software Market By Vertical, From 2020-2025 ( USD Billion )
  16. North America BFSI Market By Region, From 2020-2025 ( USD Billion )
  17. North America Telecom & IT Market By Region, From 2020-2025 ( USD Billion )
  18. North America Automotive Market By Region, From 2020-2025 ( USD Billion )
  19. North America Retail Market By Region, From 2020-2025 ( USD Billion )
  20. North America Manufacturing Market By Region, From 2020-2025 ( USD Billion )
  21. North America Healthcare Market By Region, From 2020-2025 ( USD Billion )
  22. North America Government Market By Region, From 2020-2025 ( USD Billion )
  23. North America Media & Entertainment Market By Region, From 2020-2025 ( USD Billion )
  24. North America Hospitality Market By Region, From 2020-2025 ( USD Billion )
  25. North America E-Commerce Market By Region, From 2020-2025 ( USD Billion )

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