North America Personalized Nutrition Market

North America Personalized Nutrition Market Size

The North America Personalized Nutrition Market size was assessed to be USD 4.19 billion in 2025 and is anticipated to be worth USD 14.46 billion by 2034, from USD 4.81 billion in 2026, growing at a CAGR of 14.75% during the forecast period. The North American market is driven by the growing popularity of digital solution implementations and the preference for customized diet plans in the healthcare industry.

The personal nutrition approach is based on the idea that customizing nutritional advice or changing diet can significantly improve health and reduce the risk of diseases like obesity, type 2 diabetes, and heart disease. Some people want tailored food for great hair, nails, and skin. Others want food with the least environmental impact. Nutrition and personal diet are perfectly suited to people's personal health goals. Nutrition and personal diet are perfectly suited to people's personal health goals. Eating habits are one of the main causes of lifestyle diseases. Changes in lifestyle and irregularities in the actual nutrients consumed are factors that increase lifestyle disorders, driving the demand for personalized nutrition in North America.

Market Drivers

As consumer awareness increases, the acceptance of highly nutritious products is supposed to rise, augmenting the demand for personalized nutrition in North America. Some of the top toolkits to tailor your diet to your personalized needs are genetic test kits, food labels, and interactive apps. With the growing awareness of the benefits of nutrient consumption, consumers have opted for a more personalized approach. There are already numerous players on the market offering a variety of approaches. Also, in the North American personalized nutrition market, the technological advancement of the main companies and the increase in investment and collaboration are factors that are likely to offer growth opportunities in the future. Tailor-made nutrition and health products are required because monolithic nutrition is not considered an appropriate approach to nutrition. This drives retail demand for personalized nutrition and health products. Technological innovation is driving the call for personalization in every way, including things like fitness and diet. These profiling technologies support the production and retail sale of functional foods and food composition to promote health.

Advances in metabolic profiling technology have made it possible to investigate individual nutritional needs and, consequently, the development of personalized programs has been promoted. The Automatic Intake Monitor (AIM) is a portable device designed to monitor food intake behaviors such as snacks, late-night meals, or overeating on weekends, and to analyze eating behaviors in free-living conditions. In this sense, AIM uses three sensors that allow stable measurement of eating habits. This system is an example of how to implement the technique to account for individual differences in feeding behavior. In addition, clinical trials focused on the interactions between food, genetics, and weight loss have been conducted. Recent advances in diagnosing and monitoring health parameters have helped people meet these customer needs by enabling them to discover key information about their health and health indicators. Consumers are increasingly looking for science-based and data-driven nutritional solutions that fit their specific health goals. As people become more aware of their overall health, more and more users are choosing standard supplements. Also, another crucial factor that is likely to accelerate the growth of the segment in the coming years is the fact that people are becoming increasingly aware of their body's deficiencies and nutrient requirements and are choosing standard supplements.

Market Restraints

The high costs of nutrition programs and dietary supplements are critical factors that are expected to hinder the growth of the North America personalized nutrition market. Limitations in adopting advanced computational data-based technologies remain a major challenge to the North America market during the outlook period.

Impact of COVID-19 on the Personalized Nutrition Market

The personalized nutrition market has grown significantly due to recent changes in the health and lifestyle of people with a focus on health. The market is expected to grow in 2020 even during the pandemic due to increased usage of nutritional products to improve the immune system. The market is foreseen to maintain growth during the outlook period even after the COVID-19 epidemic recovers.

Segmental Analysis

North America Personalized Nutrition Market By Product Type

• Active Measurement
• Standard Measurement
• Functional Foods & Beverages
• Dietary Supplements & Nutraceuticals
• Sports Nutrigenomics
• Digitized DNA-Based Diet Routines

North America Personalized Nutrition Market By Application

• Standard Supplements
• Disease-Based Nutrition
• Sports Nutrition
• Weight Management
• Digestive Health
• Metabolic Health

North America Personalized Nutrition Market By End-Use

• Direct-to-Consumer
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions
• Diagnostic Labs

North America Personalized Nutrition Market By Form

• Tablets
• Capsules
• Powder
• Liquids
• Gummies

North America Personalized Nutrition Market Region

•  US
• Canada
• Mexico
• Rest of North America

The North American market had the largest share in 2019, and market growth in this region is largely driven by increasing consumer health awareness. There are major providers of personalized nutrition in the region, and this is also expected to contribute to the growth of the local market. The region is witnessing an increase in obesity rates. Additionally, a busy lifestyle has promoted consumers to prefer special dietary supplements according to their needs. In addition, an increase in consumer incomes in this region will contribute to an increase in purchasing power and, as a result, it will be recommended to choose a personalized diet according to preferences. Mexico has the largest obesity population in the United States due to the high consumption of fatty foods and sugary drinks. Therefore, people are looking for weight loss products and other products that can help prevent obesity-related disorders. Besides, a significant portion of the population is prescribed a nutrition pattern that is low in fat, sodium, sugar, carbohydrates, dairy, and gluten-free. Many people choose personalized nutrition to support their nutritional deficiencies and encounter dietary illnesses. Clinical trials to evaluate new algorithms for retailing personalized nutrition and health products are also expected to lead the North American market. Furthermore, various medical institutions involved in genomic analysis have led to the use of personalized programs within the nutrition sector.

Key Players in the Market

Major Key Players in the North America Personalized Nutrition Market are Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US), and Atlas Biomed Group Limited (UK)

Recent Happenings in the Market

• In January 2019, Segterra, Inc. launched GoalGetter, the first InsideTracker product, integrated with DNA-based information.
• Multiply Labs Custom 3D Printing Supplements and Styr Custom Supplement Powders.
• In October 2019, Herbalife Nutrition (USA) launched a new essential immune system that includes relaxation tea and EpiCor to meet personalized nutritional needs in North America. This strengthens the company's product portfolio for personal nutrition.