Passive Authentication Market

Global Passive Authentication Market Size (2024 to 2029)

The global passive authentication market is predicted to reach USD 1.48 billion in 2024 and USD 4.61 billion in 2029, growing at a CAGR of 25.5% during the forecast period.

Passive authentication methods can identify a person without their active participation. The banking industry could use this feature when a customer calls a bank. Instead of requesting account numbers or passwords, the agent interacts. In the background, the system attends to the customer and compares the voice with the recorded voice print. Additionally, a mobile banking app can silently track user behavior, such as typing speed, scan patterns, and even geographic location, to offer continuous authentication if the user's session has been hacked. For financial services companies requiring a more discreet registration process, passive voice biometric technologies are also available to enroll clients automatically using past call records. Customers are then discreetly authenticated for the first few seconds of each call without being prompted to enter a password.

Passive authentication is a process or method that verifies the client's or user's uniqueness through behavioral models, which comprises biometric, contextual, and correlative authentication and device identification. Passive authentication also includes multi-factor authentication to provide greater security and control and to help organizations eliminate the need for password-based security models. The passive authentication method is often used to verify and validate users of electronic documents and prevent digital data manipulation. Several companies offer passive authentication platforms, systems, and solutions to help users protect their data and protect it from any data breaches. Passive authentication is often called silent authentication, which delivers strong risk-based authentication for online transactions, especially in the BFSI sector. In the passive authentication method, intelligent and advanced techniques are used to analyze behavior patterns to verify and validate users. These techniques provide adaptive authentication to accurately analyze the data or authenticity of a transaction in real time.

MARKET DRIVERS

The primary factor contributing to the market's growth is the increasing demand for a transparent authentication process by companies across all industries.

Another factor is the growing demand from businesses to provide an improved user experience. Concerns about the privacy of biometrics are proving to be a limitation for this market.

The increase in data breaches in banks also increases the need for robust authentication technologies, with passive authentication being one of them. Modern smartphones also have sophisticated technologies such as accelerometers, gyroscopes, touch screens, and GPS. In behavioral authentication, a user is valid by the unique way they interact with the phone, such as the way they type or slide or the angle at which they hold the device. It is also not limited to smartphones and tablets. The best behavioral solutions can abstract and analyze over 500 unique parameters, from mouse and trackpad models to typing rate and browser events. They see how users interact with web and mobile apps, identify fraudulent behavior, and provide a risk score to banking and finance companies for every transaction.

Voice biometrics will likely replace traditional and outdated security methods like passwords, PINs, and answers to security questions, offering a more secure way to verify identity in phone calls and digital transactions. Passive verification comprises listening to the speaker's voice while speaking to a voice agent or robot. This process generally requires a more extended conversation to achieve a high-security verification score. Passive authentication means the caller does not need to remember their account or phone number, which benefits some customers.

Impact of COVID-19 on the Global Passive Authentication Market

With the COVID-19 outbreak, several companies are transforming security methods by defining a next-generation user security experience with passive authentication and control and identifying areas where the company can introduce security. AI/ML and automation provide a smoother user experience and security, like passive authentication and contextual computing.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Passive Authentication Market Analysis By Component

 The passive authentication market has been divided into Platforms/Solutions and Services. Of these, the services segment is further separated into professional services and managed services.

Global Passive Authentication Market Analysis By Application

The passive authentication market has been segregated into risk management, compliance management, application security, and marketing management.

Global Passive Authentication Market Analysis By Company Size

The Passive Authentication market has been categorized into Small and Medium Enterprises (SMEs) and Large Enterprises.

REGIONAL ANALYSIS

North America and Europe are expected to hold the major market share during the forecast period, owing to the high adoption and awareness of passive authentication solutions. Developing Asia-Pacific and MEA economies such as China, India, Saudi Arabia, and Indonesia and other countries such as South Korea and Japan will provide growth opportunities for the passive authentication market during the anticipated period.

KEY PARTICIPANTS IN THE GLOBAL PASSIVE AUTHENTICATION MARKET

The major companies operating in the global passive authentication market include AimBrain Solutions Ltd., CensorNet Ltd., Cisco Systems, Inc., Equifax, Gemalto NV, IBM Corporation, Jumio, NEC Corporation, NetIQ Corporation, Nuance Communications, OneSpan, Ping Identity, Pivotal Group, Precognitive, Inc., SESTEK, ThreatMetrix, UnifyID, Vasco Data Security International, Veridium and Verint.

RECENT HAPPENINGS IN THE GLOBAL PASSIVE AUTHENTICATION MARKET

• In June 2020, ID R&D announced that RelyComply has selected its ISO/IEC 30107-3 compliant passive facial vivacity product, IDLive Face, to integrate into its AI-based Know Your Customer (KYC) offering.

• In May 2020, NEC Corporation launched NeoFace Thermal Express to provide non-contact sensing that integrates elevated body temperature (EBT) and personal protective equipment, which includes face masks and NeoFace biometrics in a modular platform that involves video and thermal analysis.

DETAILED SEGMENTATION OF THE GLOBAL PASSIVE AUTHENTICATION MARKET INCLUDED IN THIS REPORT

This research report on the global passive authentication market has been segmented and sub-segmented based on the components, applications, company size, end-user industry, and geography.

By Component

• Platforms/Solutions

• Services

By Application

• Risk Management

• Compliance Management

• Application Security

• Marketing Management

By Company Size

• Small Enterprises

• Medium Enterprises

• Large Enterprises

By End User Industry

• BFSI

• Healthcare

• Games

• Media And Entertainment

• It And Telecommunications

• E-Commerce And Retail

• Others (Travel, Logistics, And Hospitality)

By Region

• North America

  • The United States

  • Canada

  • Rest of North America

• Europe

  • The United Kingdom

  • Spain

  • Germany

  • Italy

  • France

  • Rest of Europe

• The Asia Pacific

  • India

  • Japan

  • China

  • Australia

  • Singapore

  • Malaysia

  • South Korea

  • New Zealand

  • Southeast Asia

• Latin America

  • Brazil

  • Argentina

  • Mexico

  • Rest of LATAM

• The Middle East and Africa

  • Saudi Arabia

  • UAE

  • Lebanon

  • Jordan

  • Cyprus