Pink Himalayan Salt Market

Global Pink Himalayan Salt Market Size (2024 To 2029)

The Pink Himalayan Salt Market is expected to be worth USD 12.65 Billion in 2024 to achieve USD 15.62 Billion in 2029. to grow at a CAGR of 4.3% from 2024 to 2029.

Himalayan salt is a rock salt obtained at Pakistan's Khewra salt mines. The presence of trace minerals such as magnesium, phosphorus, vanadium, and potassium gives it a pink tint. Himalayan salts are widely used for flavor, cooking, and food preservation. The inclusion of trace minerals in Himalayan pink rock salt has increased its popularity among health food advocates, as it helps to create electrolytic balance, promote hydration, and prevent goiter and iodine shortage. Pink Himalayan salt is a pink-colored salt that is found in nature. It's extracted in Pakistan's Punjab region and has more minerals and components than conventional salt. It is a healthy alternative to normal salt since it contains trace amounts of magnesium, potassium, and calcium, among other minerals. The demand for pink Himalayan salt will continue to grow at a steady rate.

MARKET DRIVERS

The growing demand for premium-priced culinary salt and increasing omnichannel retail are driving the global pink Himalayan salt market expansion.

In emerging nations, rapid industrialization, combined with a growing population and changing lifestyles, is boosting demand for foreign meals, such as Italian and French cuisine, which demand particular flavors and preferences. Organic flavored salts created from all-natural components are likewise becoming more popular on the market. Over 75 percent of sodium intake comes from salt already present in processed and prepared foods, according to the American Heart Association. Table salt does not contribute the majority of the sodium in a meal. During the forecast period, these factors are expected to enhance the global pink Himalayan salt market growth. Consumers have been expanding their palates, looking for new and unique ethnic flavors outside of their regional meals, making it easier for manufacturers and suppliers to integrate new ethnic food varieties into their product portfolios. A rising multicultural culture has a strong need for ethnically diversified meals. In this regard, an increasing number of food manufacturers are looking for ethnic affinities for their products, and labeling is becoming an important aspect of the brand as well as the company's brand image. Pink Himalayan salt is mined throughout Asia, particularly in Pakistan's Punjab region, and is widely used as a food additive in a variety of ethnic cuisines.

The growing awareness of the health advantages of pink Himalayan salt and globalized cooking traditions is further boosting the growth rate of the pink Himalayan salt market.

Furthermore, as emerging countries grow more westernized, the demand for pink salt is increasing. Furthermore, in Western countries such as the United Kingdom, Canada, and the United States, ethnic and authentic dishes are in high demand. Salt is widely used in Asian cuisines such as Indian, Chinese, Japanese, and Korean, among others, and as a result, demand for it is fast increasing, propelling the business forward. Furthermore, the market is being propelled forward by increased demand for clean-label organic and ethnic products. The growing usage of spices as immunity boosters during the coronavirus epidemic is also propelling market expansion. Electrolyte balance can be helped with pink Himalayan salt, which further helps in increasing the global pink himalayan salt market growth during the forecast period.

The increasing usage of the internet and social media is contributing to the global spread of a variety of health and fitness fads. The increased awareness of pink Himalayan salt's health benefits is resonating powerfully with Gen-Z and millennial populations, contributing significantly to overall market growth. Pink salt demand is increasing as a result of the growing trend of using aesthetically pleasing ingredients, particularly among the social media-savvy population.

MARKET RESTRAINTS

The high cost of the pink Himalayan salt is a significant restraint to the growth of the global market.

Impact of COVID-19 on Pink Himalayan Salt Market

Lockdowns around the world in 2020, as well as continued limitations in 2021, interrupted the supply chain, causing issues for Pink Himalayan Salt manufacturers. Vendor profit margins will continue to be squeezed by fierce competition, price challenges, and altering consumer preferences, which may further hamper the global pink Himalayan salt market growth during the forecast period. Because of the economic recovery in most developing nations, the market for Pink Himalayan Salt is rapidly nearing pre-COVID levels, with a strong growth rate expected over the forecast period. Unprecedented scenarios, on the other hand, are painting a dismal picture as a result of the expected third and following waves.

REPORT COVERAGE 

SEGMENTAL ANALYSIS

Global Pink Himalayan Salt Market Analysis By Type

The iodized segment is anticipated to account for the major share of the global market during the forecast period. Iodine is abundant in Himalayan salt. The pure taste of these opaque pink salt blocks is well-known, and they have a deep flavor. The presence of iron oxide is primarily utilized for the eye-catching pink color.

Global Pink Himalayan Salt Market Analysis By Application

During the forecast period, the food and beverage category is expected to lead the global pink Himalayan salt market. Pink Himalayan salt is frequently utilized in the food and beverage industry because it gives meals a distinct flavor and texture. It can also be used to season, prepare, and preserve meals. Because of the presence of trace minerals, pink Himalayan salt is gaining appeal among health food advocates. These minerals help to create electrolytic equilibrium, enhance hydration, and prevent goiter and iodine shortage. The application of salt must not contain more than 0.01 percent potassium iodine, according to the Food and Drug Regulations (FDR) recommendations. Furthermore, according to WHO, the saline consumption limit will be cut by roughly 30% during the projection period.

Global Pink Himalayan Salt Market Analysis By Distribution Channel

The supermarkets and hypermarkets segment captured the major share of the global market in 2023 and is expected to grow at a significant rate over the forecast period. Through these channels, consumers can access a wide range of products in one location, allowing them to choose the product and quantity that best matches their needs. Because they have fewer operating and marketing costs, these channels can provide products at lower prices. Many supermarkets provide quality assurance for their products, which is projected to help the category grow dramatically.

The online retail segment is expected to grow at the fastest CAGR during the forecast period. Well-known companies are resorting to online distribution to fulfil rising demand. On a single platform, Amazon and Alibaba, for example, sell products from a variety of merchants. The increasing use of smartphones and the expansion of the e-commerce business are likely to drive the segment's growth. The convenience of purchasing and getting items at one's doorstep is expected to increase the use of online channels in the coming years.

REGIONAL ANALYSIS

Middle East has grown significantly, mainly due to increased consumer knowledge of the salt's numerous health and skin advantages. Because of its vibrant mineral profile, the category's sales have been boosted by the rising incidence of hypertension and mineral deficiency-related disorders in the United Arab Emirates.

During the forecast period, the market in North America is expected to expand significantly. The growing adoption of new technologies in this region, as well as the presence of major players, are likely to supply the market with a plethora of prospective opportunities.

During the forecast period, the Asia Pacific market is likely to be driven by rising demand from the food and beverage and catering industries.

KEY PLAYERS IN THE GLOBAL PINK HIMALAYAN SALT MARKET

McCormick & Company Inc, K+S AG, BJ's Wholesale Club Holdings Inc, Frontier Co-Op, Kainos Capital (Olde Thompson LLP), Premier Foods plc, HSK Ward Proprietary Limited (McKenzies Foods) and Natierra Superfood are some of the prominent players in the global pink Himalayan salt market.

RECENT HAPPENINGS IN THE MARKET

With the advent of Morton Himalayan Pink Salt & McCormick Ground Black Pepper Shakers, Morton and McCormick are shaking up meals at home and on the move. The newest addition to Morton's extensive culinary salts range makes it simple and practical for anybody to add a dash of taste and color to their next meal, whether at home or away.

DETAILED SEGMENTATION OF THE GLOBAL PINK HIMALAYAN SALT MARKET INCLUDED IN THIS REPORT

This research report on the global pink Himalayan salt market has been segmented and sub-segmented based on type, application, distribution channel and region.

By Type

• Iodized
• Unionized

By Application

• Food & Beverages
• Salt Lamps
• Bath Salts
• Gourmet Salts
• Others

By Distribution Channel

• Supermarket and Hypermarket
• Specialty Stores
• Online
• Others

By Region

• North America
• Europe
• Asia – Pacific
• Middle East and Africa
• Latin America