Global Poultry Diagnostics Market Size, Share, Trends, COVID-19 Impact & Growth Analysis Report – Segmented By Test Type, Disease Type, Services & Region - Industry Forecast (2024 to 2029)

Updated On: January, 2024
ID: 2944
Pages: 180

Poultry Diagnostics Market Size (2023 to 2028)

The size of the global poultry diagnostics market is forecasted to be worth USD 704 million by 2028 from USD 427.3 million in 2023, registering a CAGR of 10.5% between 2023 to 2028.

Zoonotic means the bug/disease can be passed from one species to another. Poultry infected by the disease affects the consumers of its products. One of those diseases is salmonella in chickens. CDC estimates that over 1.2 million people died from salmonella last year, and about 450 died. Chickens carry salmonella, and improper handling of the flock can cause the meat to contaminate and affect the consumer.


The growing disease outbreaks and rising awareness among individuals regarding the diseases are propelling the global poultry diagnostics market growth.

The growth of the poultry diagnostics market is attributed to factors such as the increasing incidence of zoonotic diseases associated with poultry, growing consumer awareness regarding food safety, and increasing awareness regarding animal health. Increasing consumption of poultry products, their derivatives, and meat, growing livestock population every day, and increasing animal healthcare expenditure in developed and emerging regions also assist in the market's growth. Emerging markets such as China, India, and Brazil offer enormous opportunities for market growth. However, insufficient awareness of animal health in these regions could adversely affect market growth. Over the forecast period, high production costs, increased feed costs, and trade disputes in the poultry industry may hinder this market to some extent. The growth of the Asia-Pacific market is mainly due to the increased number of livestock in the region, the increased demand for poultry foods, and the increased awareness of animal health, especially in India and China. Also, the spread of bird flu and Newcastle disease in the region is helping the market grow.


The lack of rapid poultry test kits and the lack of professionals in developing countries are the significant growth restraining factors for the global poultry diagnostics market growth. Moreover, unfavorable reimbursement policies and a lack of awareness in underdeveloped countries are more likely to impede market growth. However, the recent global pandemic, COVID-19, has reduced poultry consumption, which is expected to hurt short-term market developments.

Impact of COVID-19 on the global poultry diagnostics market:

During the first quarter of 2020, the pandemic hurt market growth. COVID-19 first arrived as a regional pandemic and became a global pandemic. COVID-19 is an infectious disease that transmits quickly from person to person; to control the transmission, all the governments have imposed nationwide lockdowns and a ban on transportation modes. The pandemic has affected all sectors of the economy except in the case of the healthcare sector. An increase in COVID-19 prevalence has disrupted poultry diagnostic procedures. All the poultry diagnostic procedures were postponed as the nation focused on combatting the coronavirus. However, after the uplift of the lockdown, the poultry diagnostic has gained momentum. There has been a vast demand for poultry products globally, and demand and use for eggs in the multi sectors have created market growth. However, despite the negative impact created by COVID-19, the market is projected to gain growth during the forecast period.




Market Size Available

2022 to 2028

Base Year


Forecast Period

2023 to 2028

Segments Analysed

By Test Type, Disease Type, Services, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Analysed

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


This research report on the global poultry diagnostics market has been segmented and sub-segmented based on the test type, disease type, services, and region.

Poultry Diagnostics Market - By Test Type:

  • Enzyme-Linked Immunosorbent Assay (ELISA)
  • Polymerase Chain Reaction (PCR)

Based on the test type, the enzyme-linked adsorption assay (ELISA) segment market share of 51.4% dominated the poultry diagnostics market in 2022. For the identification of antibodies in the blood, ELISA (enzyme-linked immunoassay) tests are widely used. In the poultry diagnostics industry, test has been a significant source of income. Efficacy in checking for infectious diseases like avian influenza, widespread in developed countries, is essential for the market. ELISA studies have since been shown to be exceptionally reliable and cost-effective for end-users. This factor has improved segment acceptance. Consumables such as diluents and buffers are also less expensive than other diagnostic options, which helps to drive demand.

Poultry Diagnostics Market - By Disease Type:

  • Avian Salmonellosis
  • Avian Influenza
  • Newcastle Disease
  • Avian Mycoplasmosis
  • Infectious Bronchitis
  • Infectious Bursal Disease
  • Avian Pasteurellosis
  • Avian Encephalomyelitis
  • Avian Reovirus
  • Chicken Anaemia

Based on the disease type, the avian influenza segment dominated the poultry diagnostics market with a market share of 27.1% in 2022. The segment growth is further expected to have a significant CAGR of 12.0% during the forecast period. The prevalent pathogenic type infects domestic birds, causing respiratory diseases, decreased egg production, and subclinical infections. In a few cases, the high pathogenic (HPAI) variant of the virus has been found to affect domestic flocks. The elevated pathogenic kind causes systemic diseases and mortality.

Avian Salmonellosis is the most common bacteria-caused disease. Salmonella infections cause infections like Pullorum fever, paratyphoid, and fowl typhoid. Chicken and turkey are the most frequent sources of Salmonella contamination.

Poultry Diagnostics Market - By Services:

  • Virology
  • Bacteriology
  • Parasitology

Based on services, the Bacteriology segment holds a significant share in the market in terms of service due to regular bacterial testing on poultry to prevent the spread of zoonotic diseases like salmonellosis, pasteurellosis, and mycoplasmosis.

Poultry Diagnostics Market - By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Based on Region, North America is expected to occupy the largest share of this market, with 40.6% in 2022, followed by Europe. An increase in the advanced infrastructure concerning animal health and extensive distribution systems in this region drives market growth. The United States held a significant market share in the poultry diagnostics market in the North American area. Increasing poultry production and improving infrastructure for animal health are boosting market growth. On the other hand, CANADA produced poultry and egg products worth USD 4.9 billion in 2019, and the market is to witness significant growth during the forecast period. 

Europe is one of the world's largest poultry producers and a large exporter of poultry products. The growing poultry production leads the poultry diagnostic market. In Europe, the UK poultry diagnostic market contributed the largest share, and most slaughtered animals are boiled chicken. Increased disease outbreaks and the rising prevalence of zoonotic diseases contribute to market growth. The market is forecasted to share a lucrative share with the European market. 

The Asia Pacific is the largest poultry production player globally. China and India significantly influence the APAC market, and the support will likely continue throughout the forecast period. Increasing poultry farming is one of the factors propelling market growth in the Asia Pacific region. 

Middle East African countries are projected to increase the market growth of the poultry diagnostic market. Growing demand for poultry-derived food products and the rising prevalence of zoonotic diseases are boosting market growth. 


Some promising companies dominating the global poultry diagnostics market profiled in this report are IDEXX Laboratories, QIAGEN, Thermo Fisher Scientific, Zoetis, GD Animal Health, IDVet, AffiniTech, AgroBioTek Internacional, BioNote, BioChek, Boehringer Ingelheim, MEGACORP Diagnostik GmbH, and BioinGentech Biotechnologies.

Key strategic initiatives taken by leading market players include mergers and acquisitions, new product launches, and expanded manufacturing.


  • In July 2018, Zoetis completed the acquisition of Abaxis, a global manufacturer of on-site veterinary testing equipment designed to strengthen its position in the field of veterinary diagnostics.
  • In March 2018, BioChek announced the launch of a Salmonella enteritidis-typhoid-Heidelberg DNA test kit and an infectious bronchitis virus RNA test kit for bird samples.
  • In February 2018, BioChek announced the launch of Avian Influenza H5-H7-H9 Multiplex, a PCR test kit to diagnose avian influenza.
  • In August 2015, Zoetis completed KL Products, Inc., a poultry hatchery automation technology leader. With this acquisition, the company has become a leader in poultry technology.

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Frequently Asked Questions

What is the current size of the poultry diagnostics market?

The global poultry diagnostics market was valued at USD 386.7 Million in 2022.

What are some of the key players in the poultry diagnostics market?

Zoetis Inc., QIAGEN N.V., Thermo Fisher Scientific Inc., IDEXX Laboratories Inc., and Biochek BV. are some of the notable companies in the poultry diagnostics market.

What are the major drivers of growth in the poultry diagnostics market?

The rising demand for poultry products, rising incidence of poultry diseases, growing awareness about food safety and animal health, and the need to improve the efficiency and profitability of poultry production are majorly fueling the growth of the poultry diagnostics market..

What are the challenges the poultry diagnostics market is currently facing?

The accuracy and reliability of diagnostic tests, the cost and availability of diagnostic tools and services, and the need for trained personnel to perform and interpret diagnostic tests are some of the major challenges to the poultry diagnostics market.

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