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Pulished Date June, 2021
ID: 11666
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Global Poultry Healthcare Market Size, Share, Trends, COVID-19 Impact & Growth Analysis Report – Segmented By Product Type, Test Type & Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa)- Industry Forecast (2021 to 2026)

Pulished: June, 2021
ID: 11666
Pages: 190

Global Poultry Healthcare Market Size (2021 to 2026)

During the forecast period, the global poultry healthcare market size is forecasted to be growing at a CAGR of 9.1%.

Poultry is a type of animal husbandry in which birds are grown for meat, eggs, and feathers, either commercially or domestically. Chickens, ducks, turkeys, and geese are commercially important poultry, although guinea fowl and squabs are only of local significance. The health of these birds is managed and maintained through poultry healthcare. Poultry eggs and meat are vital sources of high-quality proteins, minerals, and vitamins that help to keep the human diet balanced. Egg-type chicken breeds with features such as rapid growth and excellent feed conversion efficiency are available. As a result, poultry health has become a crucial part of animal farming. Poultry farming is not only a valuable source of secondary income, but it also ensures people's nutritional security. It is a major protein source in the human diet. Increased demand for protein-rich animal items, particularly chicken products, results from changing lifestyles and diets. As per the International Food Policy Research Institute, by the year 2020, developing countries are expected to be producing around 40% more meat and 60% more milk per capita than that of the year 1990. To accomplish this goal, poultry healthcare plays an important role.


The rising prevalence of poultry illnesses and the rising need for vaccinations propels the global poultry healthcare market.

Newcastle disease, avian influenza, bird flu, fowl pox, infectious bronchitis, and aspergillosis are all causing a rise in the need for poultry healthcare. These illnesses not only affect birds, but they may also spread to people. For example, since 2003, 239 instances of human infection with the avian influenza A (H5N1) virus have been recorded from four countries: Cambodia, China, Vietnam, and Lao PDR as of December 17, 2020. Likewise, according to WHO, persons who come into close contact with infected living or dead birds are more likely to develop H5N1 bird flu. Further, During the period 15 January to 4 February 2021, a total of 9,065,680 animals were reported as losses in existing and new outbreaks of pathogenic avian influenza in Africa, Asia, and Europe. These increasing diseases raise the demand for vaccines. To cure these illnesses, several groups are developing vaccinations, parasiticides, anti-infectives, and feed additives.

Government initiatives further propel the global poultry healthcare market.

The poultry healthcare sector is also boosting from government initiatives. Governments are making efforts to improve the market because poultry health has become crucial for human people, and poultry healthcare plays a significant role in creating higher income and productivity in poultry farming. In India, for example, the National Livestock Mission (NLM) is intended to include all actions necessary to guarantee quantitative and qualitative improvements in livestock production systems and capacity building among all stakeholders. Governments are also attempting to increase poultry product output and make an effort to address the issues that arise during poultry production. As production grows, so does the demand for good animal healthcare. As a result, governments worldwide are investing in the development of improved animal healthcare systems, which in turn expands the poultry healthcare market.


Counterfeit products and lack of awareness limit the poultry healthcare market growth.

However, the poultry healthcare business is constrained by the prevalence of counterfeit products and a lack of awareness. As poultry becomes a more appealing target for market players, the number of counterfeit products is rising. As a result, counterfeit products are readily available, especially in rural markets. Furthermore, many farmers are unfamiliar with the processes involved in poultry healthcare management. Many birds die due to this lack of understanding, and money is lost as a result. As a result, growth in the poultry healthcare industry has slowed.

Impact of COVID-19 on the global poultry healthcare market:

COVID-19 acts as a challenge for the poultry healthcare market. The COVID-19 caused chaos in the human healthcare industry. The coronavirus epidemic has also disrupted the poultry healthcare business. Chickens and other poultry animals are not vulnerable to SARS-CoV-2 (COVID-19) virus intranasal infection. Nonetheless, COVID-19 demonstrates the effects on poultry consumption, transportation, and poultry agricultural economics. It has also taken into account the economic, ethical, and social components and the maintenance of high environmental security. In the current circumstances, stockholders, veterinarians, farmers, and all other players in the chicken production chain face hurdles. During the COVID-19 pandemic, antibiotics were used more often in feed-producing animals to boost animal immunity and health and raise animal agricultural earnings. However, its use raises the risk of antibiotic-resistant microorganisms and the harmful effects of antibiotics on the environment, such as cross-resistance and carryover effects.

The ongoing pandemic also results in a labor shortage for everyday animal care and farming and limits on free-range and backyard husbandry, putting a strain on poultry nutrition and disease treatments. Poultry meat production has also fallen as a result of the epidemic. In 2020, worldwide chicken meat output decreased by 2%, and worldwide chicken meat commerce decreased by 1%. Increased feeding costs and raw ingredient prices, and their availability also have a detrimental impact on the industry's growth and customers' purchasing power, especially in the aftermath of the COVID-19 epidemic. As a result of the COVID-19 pandemic, it is now more important than ever to recognize the serious threat that existing viruses and future microbes might cause pandemics to represent animal health.




Market Size Available

2020 to 2026

Base Year


Forecast Period

2021 to 2026

Segments Covered

By Product Type, Test Type, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

This research report on the global poultry healthcare market has been segmented and sub-segmented based on product type, test type, and region.

Poultry Healthcare Market – By Product Type:

  • Vaccines
  • Parasiticides
  • Anti-Infectives
  • Medical Feed Additives
  • Others

Poultry Healthcare Market – By Test Type:

  • ELISA (Enzyme-Linked Immunosorbent Assay) Test
  • PCR (Polymerase Chain Reaction) Test
  • Molecular Diagnostic Test
  • Other Test Types

Poultry Healthcare Market – By Region:

  • North America
    • The United States
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • APAC
    • India
    • China
    • Japan
    • Australia
    • South Korea
    • Rest of APAC
  • Latin America
    • Mexico
    • Brazil
    • Chile
    • Argentina
    • Rest of Europe
  • Middle East and Africa


Some of the notable companies operating in the global poultry healthcare market profiled in this report are Bayer AG, Boehringer Ingelheim GmbH, Ceva Sante Animale, Merck & Co. Inc., IDEXX Laboratories, Inc., Megacor Diagnostik GmbH, Thermo Fisher Scientific Inc., Virbac and Zoetis Inc.

These players concentrate on various strategies like product launches, partnerships or collaborations, acquisitions, and mergers.


  • 25 February 2021 Merck Animal Health, a part of Merck & Co. known as MSD Animal Health outside of the United States and Canada, has completed its acquisition of PrognostiX Poultry Limited d/b/a Poultry Sense Ltd. from its founding stockholders. Poultry Sense Ltd. is a leader in the poultry industry's health and environmental monitoring systems.
  • 15 October 2020, Kemin Industries has inked an exclusive partnership with Pacific GeneTech (PGT) to license PGT's TMH001 Eimeria vaccine for poultry through its subsidiary Kemin Biologics. PGT is a biologics firm that develops and commercializes next-generation vaccines for animal health and food safety applications with significant unmet or underserved requirements.
  1. Introduction                                                          
    1. Market Definition                                               
    2. Scope of the report                                            
    3. Study Assumptions                                            
    4. Base Currency, Base Year and Forecast Periods                                                     
  2. Research Methodology                                                                    
    1. Analysis Design                                                   
    2. Research Phases                                                 
      1. Secondary Research                                       
      2. Primary Research                              
      3. Data Modelling                                 
      4. Expert Validation                              
    3. Study Timeline                                                    
  3. Report Overview                                                                 
    1. Executive Summary                                           
    2. Key Inferences                                                  
  4. Market Dynamics                                                                
    1. Impact Analysis                                                   
      1. Drivers                                  
      2. Restraints                              
      3. Opportunities                                    
    2. Regulatory Environment                                                  
    3. Technology Timeline & Recent Trends                                                      
  5. Competitor Benchmarking Analysis                                                             
    1. Key Player Benchmarking                                                
      1. Market share analysis                                    
      2. Products/Service                              
      3. Regional Presence                            
    2. Mergers & Acquisition Landscape                                                
    3. Joint Ventures & Collaborations                                                  
  6. Market Segmentation                                                                       
    1. Poultry Healthcare Market, By Product Type
      1. Vaccines
      2. Parasiticides
      3. Anti-Infectives
      4. Medical Feed Additives
      5. Others
      6. Market Size Estimations & Forecasts (2021-2026)                               
      7. Y-o-Y Growth Rate Analysis                                         
      8. Market Attractiveness Index                                       
    2. Poultry Healthcare Market, By Test Type
      1. ELISA (Enzyme-Linked Immunosorbent Assay) Test
      2. PCR (Polymerase Chain Reaction) Test
      3. Molecular Diagnostic Test
      4. Other Test Types
      5. Market Size Estimations & Forecasts (2021-2026)                               
      6. Y-o-Y Growth Rate Analysis                                         
      7. Market Attractiveness Index        
    3. Poultry Healthcare Market, By Application
      1. Asthma
      2. COPD
      3. Cystic Fibrosis
      4. Pulmonary Fibrosis
      5. Others
      6. Market Size Estimations & Forecasts (2021-2026)                               
      7. Y-o-Y Growth Rate Analysis                                         
      8. Market Attractiveness Index        
    4. Poultry Healthcare Market, By End-User
      1. Hospitals and Clinics
      2. Home Healthcare
      3. Market Size Estimations & Forecasts (2021-2026)                               
      4. Y-o-Y Growth Rate Analysis                                         
      5. Market Attractiveness Index        
  7. Geographical Landscape                                                                  
    1. Global Poultry Healthcare Market, by Region                                            
    2. North America - Market Analysis (2021 to 2026)                                                      
      1. By Country                                         
        1. USA                      
        2. Canada               
    3. Europe                                                   
      1. By Country                                         
        1. UK                        
        2. France                 
        3. Germany                          
        4. Spain                   
        5. Italy                     
        6. Rest of Europe                 
    4. Asia Pacific                                             
      1. By Country                                         
        1. China                  
        2. India                    
        3. Japan                  
        4. South Korea                     
        5. South East Asia                
        6. Australia & NZ                  
        7. Rest of Asia-Pacific                        
    5. Latin America                                                      
      1. By Country                                         
        1. Brazil                   
        2. Argentina                         
        3. Mexico                
        4. Rest of Latin America                   
    6. Middle East and Africa                                                     
      1. By Country                                         
        1. Middle East                      
        2. Africa                  
  8. Key Player Analysis                                                             
    1. Bayer AG
      1. Business Description                                      
      2. Products/Service                              
      3. Financials                             
      4. SWOT Analysis                                  
      5. Recent Developments                                    
      6. Analyst Overview                              
    2. Boehringer Ingelheim GmbH
    3. Ceva Sante Animale
    4. Merck & Co. Inc.
    5. IDEXX Laboratories, Inc.
    6. Megacor Diagnostik GmbH
    7. Thermo Fisher Scientific Inc.
    8. Virbac
    9. Zoetis Inc.
  9. Market Outlook & Investment Opportunities                                                          
  10. Appendix                                               
    1. List of Tables
    2. List of Figures
  • Global and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.
  • Segment-level analysis in terms of type, technology, application and end-user along with market size forecasts and estimations to detect key areas of industry growth in detail.
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics.
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis.
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development.
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment.
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies.
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions.
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.

Poultry Healthcare Market

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