We are monitoring the impact of COVID-19 & Recession alarm on Prescriptive Analytics Market Get in touch with us for detailed analysis Know More

Know More

Share on

Prescriptive Analytics Market Research Report - Segmentation By Application (Operations Management, Revenue Management, Risk Management, Supply Chain Management, and Others), Deployment Model (On-Demand, On-Premises), Data Type (Semi-Structured Data, Structured Datam Unstructured Data), End User (BFSI, IT & Telecommunications, Manufacturing, Retail and Consumer Goods, Others), and Region - Industry Forecast 2022 - 2027

Published: May, 2022
ID: 13123
Pages: 150

Prescriptive Analytics Market Size (2022 – 2027)

The Prescriptive Analytics Market was worth US$ 3.1 billion in 2021 and is projected to reach the valuation of US$ 22.68 billion by 2027 and is predicted to register a CAGR of 31.85% from 2022-to 2027.

Prescriptive analytics is a subset of business analytics that assists in determining the optimal course of action in a certain situation. It's an analytical tool that can be used for both descriptive and predictive analysis. It is useful in business analysis to forecast not just what will happen and when it will happen, but also the reason of it. It also aids in the suggestion of decision options, the mitigation of future risk, and the incorporation of fresh data to re-predict and re-prescribe better decision possibilities.

Furthermore, prescriptive analytics not only forecasts what might happen but also explains why it might. As a result, a prescriptive model is frequently used to gain recommendations for activities that can be benefitted from the forecasts. Due to its ability to quantify the impact of future decisions and provide guidance on future outcomes, prescriptive analytics is predicted to grow in popularity among businesses worldwide.

The growth in demand for comprehensive market analytics solutions among businesses worldwide for product differentiation and to stay competitive in the global market is a significant factor driving the growth of the worldwide prescriptive analytics market. During the projected period, factors such as the emergence of new technologies and the introduction of the Internet of Things is projected to fuel market expansion.


A significant reason boosting the growth of the prescriptive analytics market is the increased popularity of automated business analytics, which many companies across verticals are applying. Technology advancements have expanded data capture capacity; yet, this increase in power is likely to confuse due to the availability of data of various types with similar impacts. Descriptive analytics uses business intelligence tools to provide insight into your business's past and current health. At the same time, prescriptive algorithms examine large amounts of data to allow data scientists to identify trends and make realistic business decisions. Prescriptive analytics can continuously evaluate new data to improve prediction accuracy and improve choice possibilities.

The use of business intelligence tools has exploded across industries worldwide. Prescriptive analytics is a type of advanced analytics that has expanded enterprises' reach into real-time decision making by supplementing established BI approaches. Prescriptive analytics examines data in-depth to find the best potential outcomes from various options within a set of constraints. The market growth is being driven by insight-driven businesses operating their businesses based on new analytical capabilities like prescriptive analytics.


The complex analytics process and a shortage of experienced labour with advanced analytics understanding are two issues impeding the growth of the prescriptive analytics industry. Prescriptive analytics is not without flaws, as it is distorted by factors such as data restrictions and unaccounted for external forces. The ability to alter data and construct bespoke algorithms to uncover hidden value is critical to the success of Prescriptive Analytics. Prescriptive data's success is also determined by how well the decision model represents the effects of the decisions under consideration. However, advanced analytics solutions provide strategies that use statistical and technical methods to address these issues, ultimately supporting strategic and fact-based decisions.

Market Segmentation

Global Prescriptive Analytics Market - By Application:

  • Operations Management
  • Revenue Management
  • Risk Management
  • Supply Chain Management
  • Others

The supply-chain management segment is expected to be the largest during the estimated period. Supply chain solutions are used in various industries, including wholesale, retail, manufacturing, and others. Supply-chain management software assists in inventory management across sectors. From the procurement of raw materials until they are sourced for manufacture, a large amount of data is generated in the company. To reduce costs and increase profits, the supply chain management section of the prescriptive analytics market is expected to grow in demand.

Global Prescriptive Analytics Market - By Deployment Model:

  • On-Demand
  • On-Premises

During the projected period 2022-2027, the on-premises deployment strategy accounted for the majority of market shares. Most enterprises adopt the on-premises deployment strategy, particularly in sector verticals such as BFSI, health care, and military, where confidentiality and security are paramount. In addition, modern analytics aids these industries by delivering real-time intelligence that allows them to make quick judgments.

Global Prescriptive Analytics Market - By Data Type:

  • Semi-structured Data
  • Structured Data
  • Unstructured Data

Increased rivalry among organisations drives the need for market insights based on unstructured data such as documents, call centre transcripts, email messages, social media material, and social networking sites, among other sources, which will drive demand for prescriptive analytics solutions. This information assists organisation in determining market trends, client demand, product descriptions, and other factors. The trend of prescriptive analytical tools has risen in response to the increasing development of unstructured data volume generated by diverse organisations. As a result, unstructured data analysis is projected to boost market growth.

Global Prescriptive Analytics Market - By End-User:

  • BFSI
  • IT & Telecommunications
  • Manufacturing
  • Retail and Consumer Goods
  • Others

The retail sector is experiencing tremendous growth in sales as a result of rising customer demand and e-commerce growth. With the introduction of big data solutions, this has given rise to the data generated in the sector. Furthermore, as the sector has become more competitive, players have been driven to work efficiently at all phases of the delivery process.

Global Prescriptive Analytics Market – By Region:

  • North America
  • Asia Pacific
  • Middle East & Africa
  • Europe
  • Latin America

In the prescriptive analytics market, North America is predicted to hold the highest share. The rising technological improvements in the region are key factors encouraging the growth of the prescriptive analytics market in North America. Market growth would be aided by the increasing number of prescriptive analytics players across regions.

During the projected period, the Asia Pacific prescriptive analytics market is expected to rise at a rapid pace. The increased usage of big data analytics tools and solutions in Asia Pacific is driving the market for predictive analytics. Furthermore, growing volumes of data must be appropriately managed and evaluated in order to have a better knowledge of it and make necessary predictions or analyses. As a result, market growth is expected to be favourable through 2027. Furthermore, growing technological breakthroughs and the debut of new analytical tools and methodologies by prominent industry vendors are likely to generate profitable prospects for market growth throughout the forecast period.

Prescriptive analytics use has exploded in Europe, particularly among small and medium-sized businesses and major corporations. The United Kingdom, France, and Germany are three European countries that are enjoying rapid growth.

Key Players:

  1. Fair Isaac corporation
  2. International business machines corporation
  3. Infor
  4. Oracle corporation
  5. River Logic, inc.
  6. Salesforce.com, inc.
  7. Sap 
  8. Sas institute inc.
  9. Teradata corporation
  10. Angoss Software Corporation

Recent Developments:

  • Cisco Predictive Networks Predict Application Issues Using AI and Machine Learning Instead of recognizing every problem, Cisco's predictive analytics networking engine tries to develop confidence by spotting problems with high accuracy.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Prescriptive Analytics Market, By Application                               

                                6.1.1 Operations Management 

                                6.1.2 Revenue Management      

                                6.1.3 Risk Management

                                6.1.4 Supply Chain Management              

                                6.1.5 others       

                                6.1.6 Market Size Estimations & Forecasts (2022-2027)   

                                6.1.7 Y-o-Y Growth Rate Analysis              

                                6.1.8 Market Attractiveness Index           

                6.2 Prescriptive Analytics Market, By Deployment Model                              

                                6.2.1 On-Demand           

                                6.2.2 On-Premises          

                                6.2.3 Market Size Estimations & Forecasts (2022-2027)   

                                6.2.4 Y-o-Y Growth Rate Analysis              

                                6.2.5 Market Attractiveness Index           

                6.3 Prescriptive Analytics Market, By Data Type                 

                                6.3.1 Semi-structured Data         

                                6.3.2 Structured Data    

                                6.3.3 Unstructured Data               

                                6.3.4 Market Size Estimations & Forecasts (2022-2027)   

                                6.3.5 Y-o-Y Growth Rate Analysis              

                                6.3.6 Market Attractiveness Index           

                6.4 Prescriptive Analytics Market, By End User                   

                                6.4.1 BFSI           

                                6.4.2 IT & Telecommunications 

                                6.4.3 Manufacturing      

                                6.4.4 Retail and Consumer Goods            

                                6.4.5 Others      

                                6.4.6 Market Size Estimations & Forecasts (2022-2027)   

                                6.4.7 Y-o-Y Growth Rate Analysis              

                                6.4.8 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Prescriptive Analytics Market, by Region                         

                7.2 North America - Market Analysis (2022-2027)                              

                                7.2.1 By Country              



                                7.2.2 By Application       

                                7.2.3 By Deployment Model       

                                7.2.4 By Data Type          

                                7.2.5 By End User            

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Application       

                                7.3.3 By Deployment Model       

                                7.3.4 By Data Type          

                                7.3.5 By End User            

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Application       

                                7.4.3 By Deployment Model       

                                7.4.4 By Data Type          

                                7.4.5 By End User            

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Application       

                                7.5.3 By Deployment Model       

                                7.5.4 By Data Type          

                                7.5.5 By End User            

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Application       

                                7.6.3 By Deployment Model       

                                7.6.4 By Data Type          

                                7.6.5 By End User            

8. Key Player Analysis                                    

                8.1 Fair Isaac corporation                            

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 International business machines corporation                               

                8.3 Infor                              

                8.4 Oracle corporation                  

                8.5 River Logic, inc.                         

                8.6 Salesforce.com, inc.                

                8.7 Sap                

                8.8 Sas institute inc.                       

                8.9 Teradata corporation                             

                8.10 Angoss Software Corporation                          

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  1. Global Prescriptive Analytics Market By Region, From 2022-2027 ( USD Billion )
  2. Global Prescriptive Analytics Market By Application, From 2022-2027 ( USD Billion )
  3. Global Operations Management Market By Region, From 2022-2027 ( USD Billion )
  4. Global Revenue Management Market By Region, From 2022-2027 ( USD Billion )
  5. Global Risk Management Market By Region, From 2022-2027 ( USD Billion )
  6. Global Supply Chain Management Market By Region, From 2022-2027 ( USD Billion )
  7. Global others Market By Region, From 2022-2027 ( USD Billion )
  8. Global Prescriptive Analytics Market By Deployment Model, From 2022-2027 ( USD Billion )
  9. Global On-Demand  Market By Region, From 2022-2027 ( USD Billion )
  10. Global On-Premises Market By Region, From 2022-2027 ( USD Billion )
  11. Global Prescriptive Analytics Market By Data Type, From 2022-2027 ( USD Billion )
  12. Global Semi-structured Data Market By Region, From 2022-2027 ( USD Billion )
  13. Global Structured Data Market By Region, From 2022-2027 ( USD Billion )
  14. Global Unstructured Data Market By Region, From 2022-2027 ( USD Billion )
  15. Global Prescriptive Analytics Market By End User, From 2022-2027 ( USD Billion )
  16. Global BFSI Market By Region, From 2022-2027 ( USD Billion )
  17. Global IT & Telecommunications Market By Region, From 2022-2027 ( USD Billion )
  18. Global Manufacturing, Retail and Consumer Goods  Market By Region, From 2022-2027 ( USD Billion )
  19. Global Others Market By Region, From 2022-2027 ( USD Billion )

Please wait. . . . Your request is being processed




pdf excel


pdf excel powerbi




What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • 6 Months of Free Analyst Support.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • 1 Year of Free Analyst Support.
  • PDF, Excel and Power BI Dashboard.
  • Can be accessible by unlimited users.
  • 1 Year of Free Analyst Support.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.

Talk to our analyst and get customised report done according to your research needs


Check if you can avail any discount. Submit your details and our team will get back to you.


Request to avail a free sample report that reflects this market and its growth.

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 4255

Didn’t find what you’re looking for?

Find it too expensive?

Click for Request Sample