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Global Real-Time Bidding Market Research Report - Segmentation By Auction Type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops), Region – Global Industry Analysis, Size, Share, Growth, Investment, and Forecasts (2022 to 2027)

Published: January, 2022
ID: 8334
Pages: 170

Real-Time Bidding (RTB) Market Size (2022 – 2027)

The size of the Real-Time Bidding Market was around USD 9 Billion by revenue, at the end of 2021. It is expected to grow at a CAGR of 33.01 % to reach close to USD 28.73 Billion by the end of 2027. The global market is mainly driven by the demand for smartphones and digital marketing.

Market Drivers and Restraints

The growing use and demand for smartphones are anticipated to drive the RTB market as it facilitates more adaptation of RTB advertising. This is calculated to boost the sales of the RTB market much more when compared to desktops setup. Also, the increasing allocation of budgets for advertising by enterprises may cause propulsion of the RTB market. However, factors like public interest in the subject and other IoT related matters may affect the growth of the RTB market. Also, the concentration of the market in North America and Europe may restrain the expansion of the RTB market in the future.




Market Size Available

2021 – 2027

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Auction Type, Ad Format, Application, Device and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Smaato (US), Salesforce (US), Rubicon Project (US), Convertro Inc.(US), Google (US), CRITEO ADVERTISING (France), WPP plc (UK), Facebook (US), BrightRoll (US), Amazon (US), Yandex (Russia), SpotX (US), Tremor Video (US), PubMatic (US), AppNexus (US), Darriens Media Exchange (Argentina), Microsoft Corporation (US), Platform One Pvt. Ltd. (Sri Lanka), and Adobe (US) and Others.


Market Segmentation

Real-Time Bidding (RTB) Market - By Auction Type:

  • Invited Auction
  • Open Auction

The open auction type has the largest market share in the year 2021. In this type, Ad impression is bought and sold in inventory prices are estimated in real-time.

Real-Time Bidding (RTB) Market - By Ad Format:

  • RTB Image
  • RTB Video

The RTB Image is expected to have the fastest growth in the forecast period. The ignorance from the public towards video Ads is a boosting factor for the growth of RTB Image.

Real-Time Bidding (RTB) Market - By Application:

  • Media & Entertainment
  • Games
  • Retail & eCommerce
  • Travel & Luxury
  • Mobile Apps

Among the mentioned applications the Retail and eCommerce segment is estimated to grow with the highest growth rate in the forecast period. As the main focus of this segment is to minimize human errors, inefficiency and time wastage, by making considerable investments in marketing solutions, this is naturally the reason for the projected growth of the retail and e-commerce application. 

Real-Time Bidding (RTB) Market - By Device:

  • Mobiles
  • Desktops

The mobile sector is anticipated to have the fastest growth rate in the predicted forecast periods. The demand and increase in the use of smartphones by every individual is the reason for the growth of this sector, facilitating the key companies to reach out to a broader section of the audience when compared to desktops.

Real-Time Bidding Market - By Geography:

By geography, the RTB Market is segmented into the following regions:

  • Latin America

  • Europe

  • Asia Pacific

  • North America

  • Middle-East & Africa.

North America RTB Market leads the Real-Time Bidding market by both value and volume, as per the statistics in 2018. The situation of all the market key players in this region is an added advantage to its significant market position. However, this region is only the second-fastest growing in the world following the Asia Pacific region.

The Asia Pacific RTB Market had the second largest market share in the year 2018, in terms of value and volume. This region, as mentioned above, is expected to be the fastest-growing regional market for Real-Time Bidding owing to the interest shown from the top leading key companies in the Asia Pacific region, mainly towards India, China, and Japan, causing for the high hopes of growth rate. The growth in the Asia Pacific region is also attributed to the high future opportunities in fast-developing economies like India, and Japan. The regional advantages offered this region, such as ease of setup and cheap resources, and a large number of skilled population is the sole reason for this region’s advancement in the market.

Europe RTB Market is next in the lead in the market for Real-Time Bidding. The presence of a considerable customer base in and around this region is helping in the growth of the Real-Time Bidding market in Europe. Also, the technological supremacy of Europe and North America over the rest of the world allows them to develop in this newly emerging field, causing the eye-catching performance in the market. On the other hand, the Middle East & Africa and Latin America regions, being in the low developing countries due to the contribution of low GDP countries, have fewer chances for industry growth. Hence, the Real-Time Bidding Market in these regions is slow-growing in nature.

Real-Time Bidding Market Key Market Players:

  1. Smaato (US)
  2. Salesforce (US)
  3. Rubicon Project (US)
  4. Convertro Inc.(US)
  5. Google (US)
  7. WPP plc (UK)
  8. Facebook (US)
  9. BrightRoll (US)
  10. Amazon (US)
  11. Yandex (Russia)
  12. SpotX (US)
  13. Tremor Video (US)
  14. PubMatic (US)
  15. AppNexus (US)
  16. Darriens Media Exchange (Argentina)
  17. Microsoft Corporation (US)
  18. Platform One Pvt. Ltd. (Sri Lanka)
  19. Adobe (US) are the leading shareholders of the market for Real-Time Bidding. 

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Market Share Analysis                           

                5.2 Product Benchmarking                          

                5.3 Regional Presence                   

                5.4 Mergers & Acquistion Landscape                      

                5.5 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Real-Time Bidding Market, by Auction Type                 

                                6.1.1 Invited Auction     

                                6.1.2 Open Auction        

                                6.1.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Real-Time Bidding Market, by Ad Format                      

                                6.2.1 RTB Image               

                                6.2.2 RTB Video

                                6.2.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Real-Time Bidding Market, by Application                     

                                6.3.1  Media & Entertainment   

                                6.3.2 Games      

                                6.3.3  Retail & eCommerce          

                                6.3.4 Travel & Luxury     

                                6.3.5 Mobile Apps           

                                6.3.6 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.3.7 Y-o-Y Growth Rate Analysis             

                                6.3.8 Market Attractiveness Index          

                6.4 Real-Time Bidding Market, by Device                              

                                6.4.1 Mobiles    

                                6.4.2 Desktops 

                                6.4.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2022 - 2027)                            

                                7.2.1 By Country              



                                7.2.2 By Auction Type    

                                7.2.3 By Ad Format         

                                7.2.4 By Application        

                                7.2.5 By Device 

                                7.2.6 Y-o-Y Growth Rate Analysis             

                                7.2.7 Market Attractiveness Index          

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Auction Type    

                                7.3.3 By Ad Format         

                                7.3.4 By Application        

                                7.3.5 By Device 

                                7.3.6 Y-o-Y Growth Rate Analysis             

                                7.3.7 Market Attractiveness Index          

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Auction Type    

                                7.4.3 By Ad Format         

                                7.4.4 By Application        

                                7.4.5 By Device 

                                7.4.6 Y-o-Y Growth Rate Analysis             

                                7.4.7 Market Attractiveness Index          

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Auction Type    

                                7.5.3 By Ad Format         

                                7.5.4 By Application        

                                7.5.5 By Device 

                                7.5.6 Y-o-Y Growth Rate Analysis             

                                7.5.7 Market Attractiveness Index          

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Auction Type    

                                7.6.3 By Ad Format         

                                7.6.4 By Application        

                                7.6.5 By Device 

                                7.6.6 Y-o-Y Growth Rate Analysis             

                                7.6.7 Market Attractiveness Index          

8. Key Player Analysis                                    

                8.1 Smaato                         

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2  Salesforce                  

                8.3 Rubicon Project                        

                8.4 Convertro Inc.                           

                8.5 Google                         

                8.6 CRITEO ADVERTISING                            

                8.7 WPP plc                        

                8.8  Facebook                   

                8.9 BrightRoll                     

                8.10 Amazon                     

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Real-Time Bidding Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Real-Time Bidding Market By Auction Type, From 2022 - 2027 ( USD Billion )
  3. Global Invited Auction Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Open Auction Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Real-Time Bidding Market By Ad Format, From 2022 - 2027 ( USD Billion )
  6. Global RTB Image Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global RTB Video Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Real-Time Bidding Market By Application, From 2022 - 2027 ( USD Billion )
  9. Global Media & Entertainment Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Games Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Retail & eCommerce Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Travel & Luxury Market By Region, From 2022 - 2027 ( USD Billion )
  13. Global Mobile Apps Market By Region, From 2022 - 2027 ( USD Billion )
  14. Global Real-Time Bidding Market By Device, From 2022 - 2027 ( USD Billion )
  15. Global Mobiles Market By Region, From 2022 - 2027 ( USD Billion )
  16. Global Desktops Market By Region, From 2022 - 2027 ( USD Billion )

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