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Sugar free Market Segmentation By Type (Sugar Free Dairy Products, Sugar Free Beverages, Sugar Free Food Products (Sugar Free Bakery Products, Sugar Free Confectionery (Chocolate, Gums & Mints, Sweets and Candies), Other Sugar Free Products, Table Top Sweeteners, Sugar Free Nutrition and Health Supplements, Other Sugar Free Food Products), By Sweetening Type (Naturally Sweetened Sugar Free Products, Sugar Substitute-Sweetened Sugar Free Products (Sucralose, Stevia, Polyols, Saccharin, Aspartame, Acesulfame pottasium (Ace k), Neotame, Luo Han Guo (Monk Fruit) Extract, Other Sugar Substitutes)), By Distribution Channel (Online retail, Speciality Stores, Convenience stores, Supermarkets and Hypermarkets, Other Distribution Channel), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) – Industry Forecast 2023-2028

Published: March, 2023
ID: 13655
Pages: 150
Formats: report pdf report excel report power bi report ppt

Sugar free Market value and growth (2023-2028)

sugar free market was valued at USD xx million in 2022 and is expected to reach USD xx million by 2028 with a CAGR of xx% during the forecast period. 

Sugar free Market Overview:

Sugar free refers to the lack of any added monosaccharides like glucose, fructose, and galactose. Sugars are generally sweet and are used for multiple food processes to make sweet dishes. They are used in candies, confectioneries, desserts, baking, etc., and are an extremely important part of the cooking process. Sugar free foods are edibles that give the taste and feeling of having sugar but do not contain them. These are the foods that have sugar substitutes that taste sweet to avoid the consumption of actual sugar. Sugar free means that the food product is either completely free of sugar or contains one serving i.e., 0.5 grams of sugar, and the sugar is replaced by a low-calorie sweetener. The products in the market are marketed as sugar-free to make them low-calorie and essentially portray them as a healthier version of foods. Sugar free substitute concept has been around since the 1800s and has become increasingly popular in recent times. 

Sugar free Market drivers:

Sugar free foods are popular as they are considered to be healthier than foods containing sugar. Sugar free products have fewer calories in them and they also help provide more options for patients with diabetes who cannot have sugar. Additionally, eating foods that contain a lot of sugar can lead to weight gain and cavities in the tooth and it can also lead to high blood pressure and diabetes. Additionally, too much sugar can cause an increased risk of kidney failure and is not good for skin health as well. The growing cases of diabetes worldwide lead to an increased sugar free market demand. For example, according to WHO approximately 1.5 million deaths every year are attributed to diabetes. Additionally, the growing geriatric problems with several tooth diseases and chronic problems also prefer to consume sugar free foods. According to WHO 1 in every 6 people will be 60 years or older by 2030. Therefore, the growing need for health-appropriate foods for such populations drives the demand for sugar free market size. 

Eating sugar free foods can promote good skin health, help you lose weight, make you feel more energetic, and even regulate your blood pressure. The growing cases of cavities and oral problems also encourage the use of sugar free foods. According to WHO oral problems are some of the most common problems in the world affecting around 3.5 billion people. Some studies even show that cutting down on sugars can help you lower your risk of depression. Additionally, the growing support for low-sugar diets for athletes, as well as bodybuilders to maintain energy levels, supports the sugar free market growth. 

The market is growing due to the sugar taxes imposed on sugary foods and beverages by the government due to the heavy consumption of sugars leading to chronic conditions. The growing cases of obesity, Crohn's disease, and type 2 diabetes are leading to more demand for the sugar free market. Additionally, to the NHS adults should not be consuming any more than 30 grams of sugar per day and children from ages 7-10 shouldn't have more than 24 grams of sugar and children aged between 4-6 should not have more than 19 grams of sugar. All the sugary snacks and beverages that we consume every day contain high sugar quantities and the foods that we have every day also have small quantities of sugar in them. Therefore, it is necessary to limit such sugar intake promoting the sugar free market revenue.

Sugar free Market Restraints:

The market is facing a drawback due to the high costs of sugar free products and the inability of certain economic classes to continually adapt to them. Additionally, even though sugar free foods contain less amount of sugar, they shouldn't be consumed in excessive quantities as careless intake can do more harm than good. Furthermore, the chemicals present in sugar substitutes like sucralose, aspartame, saccharin, acesulfame potassium, etc., are not good for the body in excessive quantities. Therefore, the limitations of sugar free products are a restraint for the sugar free market.

Impact of Covid-19 on the sugar-free market:

The pandemic led to a major economic crisis around the world. The lockdowns and restrictions on the production and supply of products led to several losses for major industries. However, the pandemic had a positive impact on the sugar free market. The pandemic led to the populations becoming more health conscious and consuming foods to boost their immunity and therefore, the preference for sugar based foods significantly declined due to the pandemic. It is said that when sick it is best to avoid sugars as they can cause inflammation and distract the immune system. Therefore, for the immune system to work efficiently the population started to avoid sugary foods and use substitutes leading to market growth in recent years. 

Sugar free Market Key developments:

  • May 14, 2023, Hapi Water a sugar free beverage company has made an expansion in its delivery service through an agreement with the harris teether grocery chain. The company produces flavored water with no calories or sugar and is popular as a healthy beverage. The stores across the South East United states in regions like North Carolina, Florida, Georgia, etc. The company is excited about this major partnership and is expecting to make more revenue through this agreement. 

  • March 14, 2023, Smartypants vitamins announced a new line of smarty pants sugar free multi and omega gummies. The company claims that these sugar free gummies for kids, women and men are different from other gummies in the market due to the fact that they are not made of sugar alcohol substitutes. The gummies are sweetened with plant-derived monk fruits and are extremely beneficial to the health of the consumers.

  • February 28, 2023, Russell stover chocolate company from the US in kansas city announced that it is recalling the 2.4 oz packaging of its sugar free peanut butter cups due to an error in the proper labeling of ingredients. The company claims that the cups may have sugar free pecan delights in them and that this fact has not been announced on the packaging. Therefore, due to the risk of infections and serious conditions for those with pecan allergies, the company is temporarily recalling the product from the market. 

Sugar free market segmentation:

By Type:

  • Sugar Free Dairy Products

  • Sugar Free Beverages

  • Sugar Free Food Products

    • Sugar Free Bakery Products

    • Sugar Free Confectionery

      • Chocolate

      • Gums & Mints

      • Sweets and Candies

  • Other Sugar Free Products

  • Table Top Sweeteners

  • Sugar Free Nutrition and Health Supplements

  • Other Sugar Free Food Products

The sugar free beverages segment is expected to dominate the market during the forecast period. The growing consumption of healthy drinks and fortified beverages with no sugar is driving the demand for this market. Additionally, the addiction to sugary drinks among populations and the people making the shift to sugar free drinks to avoid ill effects supports the growth of the segment. Growing sports drinks and natural health drinks that come in sugar free varieties support the growth of the segment.

The Sugar free confectioneries segment is also expected to witness growth during the forecast period due to the high preference of both adults and children toward sugar based treats. 

By Sweetening Type:

  • Naturally Sweetened Sugar Free Products

  • Sugar Substitute-Sweetened Sugar Free Products

    • Sucralose

    • Stevia

    • Polyols

    • Saccharin

    • Aspartame

    • Acesulfame pottasium (Ace k)

    • Neotame

    • Luo Han Guo (Monk Fruit) Extract

    • Other Sugar Substitutes

Sugar substitute-sweetened sugar free products are expected to dominate the market during the forecast period due to the high use of substitutes in various sugar free products. Artificial sweetening is a common resource as they are approved by the FDA and widely used. 

Naturally substitute-sweetened sugar free products are also growing in demand due to the rising demand for naturally driven sugars.

By Distribution Channel:

  • Online retail

  • Speciality Stores

  • Convenience stores

  • Supermarkets and Hypermarkets

  • Other Distribution Channel

The Supermarkets and hypermarkets segment is expected to dominate the market during the forecast period due to the high influx of consumers in the stores and a wide variety of options to choose from. The presence of supermarkets around the world also supports the growth of the segment.

The online retail segment is also expected to dominate the market due to the gradual shift toward internet and e-commerce retailers.

Sugar free Market Regional Analysis

  • North America

  • Europe

  • Asia-Pacific

  • Latin America

  • Middle East and Africa

The North American region is expected to dominate the market during the forecast period due to the growing consumption of snacks and fast food in the region. The growing concerns regarding the ill effects of snacks and sweet beverages on the body support the growth of the sugar free market in the region. The countries like the US and Canada have increasingly busy working populations who often eat outside foods due to lack of time and are unable to manage to eat healthy foods. Therefore, the growing awareness among the american population regarding the importance of health drives the market forward. According to the latest research around 10.5% of the US population is suffering from type 2 diabetes and around 2 of every 3 US adults is either overweight or obese. Therefore, there is a rising need for more focus on better health leading to more demand for sugar free markets. The presence of key market players in the region also supports market growth. 

The market in the European region is also expected to grow due to the rising chronic conditions in the region. The prevalence of obesity in the UK is 1 in every 4 adults and 1 in every 5 children. Therefore, the growing health concerns and cutting down on sugar treats support the growth of the market in the region. The market in Asia-Pacific is also expected to grow due to the presence of high geriatric populations and health-conscious people in countries like India, China, Japan, South Korea, etc. 

1. Introduction                             

              1.1 Market Definition                  

              1.2 Scope of the report               

              1.3 Study Assumptions               

              1.4 Base Currency, Base Year and Forecast Periods                       

2. Research Methodology                                       

              2.1 Analysis Design                      

              2.2 Research Phases                    

                             2.2.1 Secondary Research          

                             2.2.2 Primary Research 

                             2.2.3 Data Modelling    

                             2.2.4 Expert Validation 

              2.3 Study Timeline                       

3. Report Overview                                    

              3.1 Executive Summary              

              3.2 Key Inferencees                     

4. Market Dynamics                                   

              4.1 Impact Analysis                      

                             4.1.1 Drivers     

                             4.1.2 Restaints 

                             4.1.3 Opportunities       

              4.2 Regulatory Environment                    

              4.3 Technology Timeline & Recent Trends                         

5. Competitor Benchmarking Analysis                                

              5.1 Key Player Benchmarking                   

                             5.1.1 Market share analysis       

                             5.1.2 Products/Service  

                             5.1.3 Regional Presence

              5.2 Mergers & Acquistion Landscape                   

              5.3 Joint Ventures & Collaborations                     

6. Market Segmentation                                          

              6.1 Sugar free Market, By Type               

                             6.1.1 Sugar Free Dairy Products

                             6.1.2 Sugar Free Beverages        

                             6.1.3 Sugar Free Food Products

                                  Sugar Free Bakery Products

                                  Sugar Free Confectionery




                             6.1.4 Other Sugar Free Products             

                             6.1.5 Table Top Sweeteners      

                             6.1.6 Sugar Free Nutrition and Health Supplements       

                             6.1.7 Other Sugar Free Food Products   

                             6.1.8 Market Size Estimations & Forecasts (2021-2026) 

                             6.1.9 Y-o-Y Growth Rate Analysis            

                             6.1.10 Market Attractiveness Index        

              6.2 Sugar free Market, By Sweetening Type                      

                             6.2.1 Naturally Sweetened Sugar Free Products

                             6.2.2 Sugar Substitute-Sweetened Sugar Free Products 






                                  Acesulfame pottasium (Ace k)


                                  Luo Han Guo (Monk Fruit) Extract

                                  Other Sugar Substitutes

                             6.2.3 Market Size Estimations & Forecasts (2021-2026) 

                             6.2.4 Y-o-Y Growth Rate Analysis            

                             6.2.5 Market Attractiveness Index          

              6.3 Sugar free Market, By Distribution Channel               

                             6.3.1 Online retail          

                             6.3.2 Speciality Stores   

                             6.3.3 Convenience stores           

                             6.3.4 Supermarkets and Hypermarkets 

                             6.3.5 Other Distribution Channel            

                             6.3.6 Market Size Estimations & Forecasts (2021-2026) 

                             6.3.7 Y-o-Y Growth Rate Analysis            

                             6.3.8 Market Attractiveness Index          

7. Geographical Landscape                                     

              7.1 Global Sugar free Market, by Region                            

              7.2 North America - Market Analysis (2021 - 2026)                        

                             7.2.1 By Country            



                             7.2.2 By Type    

                             7.2.3 By Sweetening Type          

                             7.2.4 By Distribution Channel    

              7.3 Europe                      

                             7.3.1 By Country            






                                  Rest of Europe

                             7.3.2 By Type    

                             7.3.3 By Sweetening Type          

                             7.3.4 By Distribution Channel    

              7.4 Asia Pacific                

                             7.4.1 By Country            




                                  South Korea

                                  South East Asia

                                  Australia & NZ

                                  Rest of Asia-Pacific

                             7.4.2 By Type    

                             7.4.3 By Sweetening Type          

                             7.4.4 By Distribution Channel    

              7.5 Latin America                         

                             7.5.1 By Country            




                                  Rest of Latin America

                             7.5.2 By Type    

                             7.5.3 By Sweetening Type          

                             7.5.4 By Distribution Channel    

              7.6 Middle East and Africa                       

                             7.6.1 By Country            

                                  Middle East


                             7.6.2 By Type    

                             7.6.3 By Sweetening Type          

                             7.6.4 By Distribution Channel    

8. Key Player Analysis                                

              8.1 The Hershey Company                       

                            8.1.1 Business Description         

                             8.1.2 Products/Service  

                             8.1.3 Financials

                             8.1.4 SWOT Analysis     

                             8.1.5 Recent Developments       

                             8.1.6 Analyst Overview 

              8.2 PepsiCo, Inc.                           

              8.3 The Coca-Cola Company                    

              8.4 Nestlé S.A.                

              8.5 Mars, Incorporated                             

              8.6 The Kraft Heinz Company                  

              8.7 Mondelēz International, Inc.                           

              8.8 LINDT & SPRUNGLI AG                        

              8.9 GLANBIA PLC                          

              8.10 Galletas Gullón S.A.                           

              8.11 Zydus Wellness Ltd.                          

9. Market Outlook & Investment Opportunities                             


              List of Tables                   

              List of Figures                 

  1. The Hershey Company

  2. PepsiCo, Inc.

  3. The Coca-Cola Company

  4. Nestlé S.A.

  5. Mars, Incorporated 

  6. The Kraft Heinz Company

  7. Mondelēz International, Inc.



  10. Galletas Gullón S.A.

  11. Zydus Wellness Ltd.


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