Global Sugar Substitutes Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report - Segmented By Origin (Natural And Synthetic), Composition (Stevia, Aspartame, Cyclamate, Sucrose, Acek, Saccharin, D-Tagarose, Sorbitol, Maltitol, Xylitol), Application (Beverages, Food, Health & Personal Care, Pharmaceuticals, And Others), And Region (North America, Europe, APAC, Latin America, Middle East And Africa) – Industry Analysis From 2024 To 2029

Updated On: January, 2024
ID: 1008
Pages: 175

Global Sugar Substitutes Market Size (2024 to 2029)

The global sugar substitutes market size is calculated to be USD 6.93 billion in 2024, and it is estimated to expand with a value of USD 8.64 billion by 2029 at a CAGR of 4.5% over the determined period. The growing demand for sugar substitutes in the food and beverage industry is expected to help the market gain enormous traction in the coming years.

Sugar, a carbohydrate used in many foods for a sweet taste, is extracted from various sources, such as sugar cane. Monosaccharides (simple sugar), galactose, and fructose are among the most common types of sugar. The sugar consumed by humans is known as sucrose and, when ingested, it hydrolyzes to glucose and fructose. Sugar is mainly used in bakery products and commercial beverages and sweeteners. Sugar was possibly a commodity with a wide range of commercial products worldwide. People are looking for alternatives because of concerns about obesity and a host of serious health problems caused by sugar consumption. A variety of sugar substitutes has become popular as consumer tastes and preferences increase, especially health problems. The artificial sweetener industry is at the forefront of making big profits by investing in the alternative sugar market. These can be obtained from plants or manufactured synthetically. Advances in processing technology have allowed us to expand and mass-produce raw materials to produce sugar substitutes.

Regular consumption of sugar can lead to weight gain and an increased risk of heart disease, an increased risk of acne, diabetes, cancer, depression, accelerated skin aging, and fatty liver, which is boosting the market business for sugar substitutes.


With the increasing trend to move to a low-calorie diet, it has become a major factor driving product development in the alternatives to the sugar market.

Food companies are also looking for attractive income potential as a substitute for sugar. Several brands containing sugar substitutes have attracted the attention of the population of developed countries. Stevia-based functional food is one example. This is one of the important trends for the growth of the market for sugar substitutes. The family of artificial sweeteners is considered "generally recognized as safe" and is accumulating steam. Therefore, scientific support is driving their needs in more and more regions of developing countries. The market potential is being strengthened as its role in nutritional interventions to control the risk of type 2 diabetes and heart disease increases. Additionally, many of the functional sweeteners in food companies are on the rise as they promise consumers that these sugar substitutes will have a beneficial effect in preventing tooth decay. As the number of FDA approved products increases, you are helping to expand the profitable path in the sugar substitute market. Along with growing consumer awareness of sugar substitutes, the growing demand for low calorie or low-calorie products is a major contributor to the growth of the sugar substitute market. Sugar substitutes are mainly used in drinks, ice creams, powdered drink mixes, processed foods like puddings, jams, jellies, sweets, dairy products, etc.

Today, consumers are more health-conscious and follow a healthy diet. In the food and beverage industry, table calories, which are high in calories, are rapidly being replaced by a variety of sugar substitutes. Diet foods, sodas, sugar-free desserts, and grains are some of the common foods that contain sugar substitutes. Sometimes sugar substitute mixtures are used. USA and Europe, the use of stevia as a sweetener has been approved and the demand for stevia leaves has soared. Compared to other countries, the import rate of sugar substitutes in countries such as Indonesia and India are low due to a lack of consumer awareness of sugar substitutes. Sugar substitutes are used in a variety of applications including bakery, confectionery, dairy, frozen foods, beverages, pharmaceuticals, and personal care. Increasing awareness of population health and continued technological development are among the key factors expected to drive market growth. Increased prevalence of diabetes and weight-related problems are among the main factors in the adoption of sugar substitutes. The Asia-Pacific region is believed to be a promising region for manufacturers of sugar substitutes, which improves the living standards of the middle-class population and increases consumer energy consumption. In addition to this, the growing concern of the health-conscious population is expected to be one of the main factors driving the growth of the market.


A strict regulatory framework for the concept among the general public that the production of sugar substitutes and the consumption of sugar substitutes is assumed to cause health problems will prevent the market from realizing its full potential during the forecast period.

Product labelling, claims issues and ambiguity related to health problems stemming from the consumption of sugar substitutes are deterrents to the sugar substitute market. The health problems associated with consuming sugar substitutes prevent consumers from using sugar substitutes extensively.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029


4.5 %

Segments Covered

By Origin, Composition, Application, And Region

Various Analyses Covered

Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Cargill Incorporated, Tate & Lyle PLC, E. I. du Pont de Nemours and Company, Roquette Freres S.A., Pure Circle Ltd, Ajinomoto Co. Inc, Archer Daniels Midland Company, MacAndrews & Forbes Incorporated, Ingredion Incorporation, and JK Sucralose Incorporation



As demand for sweeteners increases in North America, the region will likely dominate the world market for sugar substitutes. The growing demand for sugar substitutes for industrial and non-industrial uses and changing consumer preferences are driving market demand for sugar substitutes for the time being. Additionally, North America is one of the leading manufacturers in the sweetener market as demand for prepared foods, alternative sources of sugar, and functional foods increases. Europe is assumed to grow at an average annual rate of 3.2% from 2018 to 2025. Sugar substitutes are contributing to the growth of the local market. The Asia Pacific region is estimated to have averaged an average annual growth rate of 7.0% during the prediction period. Health problems associated with sugar consumption, the presence of emerging economies that provide profit margins to key market participants, and rising disposable incomes are driving regional markets. The Latin American market is foreseen to reach US $ 11.7 billion by 2024, with an average annual growth rate of 5.1% during the outlook period. Growth in this region may be due to rich natural resources and the presence of sorbitol manufacturers.


Major Key Players in the global sugar substitutes market are Cargill Incorporated, Tate & Lyle PLC, E. I. du Pont de Nemours and Company, Roquette Freres S.A., Pure Circle Ltd, Ajinomoto Co. Inc, Archer Daniels Midland Company, MacAndrews & Forbes Incorporated, Ingredion Incorporation, and JK Sucralose Incorporation


  • In 2016, PepsiCo began adding aspartame to a new Calorie-free Pepsi or Diet Pepsi.
  • In 2018 GLG Life Tech Corp. launched a line of Reb M sweetener products consisting of stevia leaves.
  • In May 2018, Cargill released a new calorie-free sweetener containing substances extracted from Stevia. As demand for healthier alternatives to synthetic sweeteners increased, the product name 'EverSweet' was introduced.


This research report on the global sugar substitutes market has been segmented and sub-segmented based on origin, composition, application, & region.            

By Origin

  • Natural
  • Synthetic

By Composition

  • Stevia
  • Aspartame
  • Cyclamate
  • Sucralose
  • Saccharine
  • AceK
  • D-Tagarose
  • Sorbitol
  • Maltitol
  • Xylitol

By Application

  • Heath & Personal Care
  • Beverages
  • Food
  • Pharmaceuticals
  • Others

By Region 

  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa 



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Frequently Asked Questions

1. What are the key drivers of growth in the sugar substitutes market?

Key growth drivers include rising health consciousness among consumers, the increasing prevalence of diabetes and obesity globally, government initiatives to reduce sugar consumption, and advancements in food and beverage formulations using sugar substitutes.

2. What are the challenges faced by the sugar substitutes market?

Challenges include regulatory scrutiny and safety concerns regarding certain artificial sweeteners, formulation difficulties in achieving taste parity with sugar, consumer skepticism about the taste of some sugar substitutes, and price sensitivity compared to traditional sugar.

3. What are the key applications of sugar substitutes?

Sugar substitutes are used in various applications, including beverages, confectionery, bakery products, dairy products, pharmaceuticals, and personal care items.

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