The global video processing solutions market is predicted to reach USD 14.61 billion in 2024 and USD 28.73 billion by 2029, growing at a CAGR of 14% during the forecast period.
Video processing solutions offer end-to-end video solutions such as IP conversion, streaming, video storage, and an analytical method for better video output. Increasing technological improvements have transformed the broadcasting industry as content providers and television broadcasters are efficiently using Internet availability and the cross-device compatibility video functionality that might help them to grow their subscriber base. In addition, advances in broadband services have increased access to real-time video broadcasting data, providing better video quality to viewers. Also, increased spending on digital advertising is supposed to create profitable chances for content providers and network workers in the global market for video processing solutions.
The global market for video processing solutions is supposed to be driven by a growing customer mandate for high-quality video. Improved infrastructure to provide high-quality video, increasing demand for multi-device consistent video, increased outlay on digital video advertising, and greater internet accessibility in growing countries contribute to the worldwide market for video processing solutions.
The increased accessibility to the Internet and the growing demand for high-quality videos are the main factors that should drive the growth of media (video) processing solutions. Also, the increasing need for multi-device compatible video and improved infrastructure to deliver high-quality video content worldwide encourages the use of video processing solutions. These are some of the main factors driving the growth of the global media processing solutions video market.
Globally, there is a massive development in the adoption of online video streaming. As per the Communications Office (Ofcom), Amazon Prime and Netflix generated more than USD 1 billion in revenue in the UK market in 2018, crucially affecting the country's streaming companies. This has created an opportunity for sustainable growth for video processing solution providers in the European region. With a significant number of Internet users in the European and North American regions and an adapted IT environment, suppliers are gaining a massive boost in the market. The increasing availability of broadband Internet services increases the demand for Internet Protocol TV (IPTV) compared to conventional television services.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
14% |
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Segments Covered |
By Solutions, Components, Content-Type, Company Size, End User, and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Akamai Technologies, Apriorit Inc., BASE Media Cloud Ltd., Imagine Communications Corp., M2A Media Ltd., Pixel Power Ltd, Telefonaktiebolaget LM Ericsson, Amagi Media Labs Pvt. Ltd, ATEME SA, BlazeClan Technologies, Kaltura Inc., MediaKind, SeaChange International Vantrix Corporation, and Others. |
The global media (video) processing solutions market is segmented into platforms and services. The platform segment is further segmented into server, cloud, and hybrid. The cloud-based subsegment also branches into the public and private cloud.
The global market for video processing solutions is segmented into video download and ingestion, dynamic insertion of ads (in real-time), transcoding and video processing, video hosting, and content rendering.
The global market for video processing solutions is segmented in real-time/live and on-demand. The real-time/live segment is expected to dominate the global market share as there is an increase in live video streaming options among viewers, where they can stream live content over the air both offline and online. As a result, this live-streaming content creates further growth opportunities for consumers. The demand for real-time video services is increasing due to the massive increase in online users. This is credited to the rising penetration of Internet and smartphone users worldwide.
The global market for video processing solutions is segmented into small and medium-sized enterprises (SMEs) and large companies.
The global media (video) processing solutions market is segmented into television stations, content providers, and network operators.
The Asia-Pacific region is awaited to lead the global market for video processing solutions due to increased internet accessibility, growing demand for live video streaming options among viewers, particularly in India and China, and increased Bollywood content generation. The market for video processing solutions in Latin America is presumed to grow moderately, followed by Europe. North America will likely be the leading video processing solutions market in the coming years.
The major companies operating in the global market for video processing solutions include Akamai Technologies, Apriorit Inc., BASE Media Cloud Ltd., Imagine Communications Corp., M2A Media Ltd., Pixel Power Ltd, Telefonaktiebolaget LM Ericsson, Amagi Media Labs Pvt. Ltd, ATEME SA, BlazeClan Technologies, Kaltura Inc., MediaKind, SeaChange International and Vantrix Corporation, etc.
In April 2019, SRI International obtained a contract from the American army to offer a custom integrated camera module with a sensor for improved night vision video broadcasting. This contract should incorporate SRI's expertise in providing defense application video and image processing solutions.
This research report on the global video processing solutions market has been segmented and sub-segmented based on the solution, components, content, company size, end-user, and region.
By Solutions
Platform
Server-based
Cloud-based
Hybrid
Services
By Components
Video Upload and Ingestion
Dynamic Ad Insertion (Real-time)
Video Transcoding and Processing
Video Hosting
Content Rendering
By Content
Real-time/Live
On-demand
By Company Size
Small and Medium Enterprises (SMEs)
Large Enterprises
By End-user
TV Broadcasters
Content Providers
Network Operators
By Region
North America
The United States
Canada
Rest of North America
Europe
The United Kingdom
Spain
Germany
Italy
France
Rest of Europe
The Asia Pacific
India
Japan
China
Australia
Singapore
Malaysia
South Korea
New Zealand
Southeast Asia
Latin America
Brazil
Argentina
Mexico
Rest of LATAM
The Middle East and Africa
Saudi Arabia
UAE
Lebanon
Jordan
Cyprus
Frequently Asked Questions
Cloud-based video processing solutions are gaining traction due to their scalability, cost-effectiveness, and ability to handle large volumes of video data. This trend is expected to significantly impact market growth globally.
The market integrates advanced encryption and content protection technologies to ensure video content security, protecting against unauthorized access, piracy, and distribution.
Challenges include the high initial costs of implementing advanced video processing solutions, concerns regarding data privacy, and the complexity of integrating these solutions into existing infrastructures.
Video Processing Solutions find applications in healthcare (telemedicine, surgery broadcasts), education (online learning platforms), and surveillance (smart city initiatives), showcasing the market's diversification beyond traditional media and entertainment sectors.
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