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Pulished Date September, 2020
ID: 10159
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Global Online Video Platform Market Segmentation by Type (Video Analytics, Video Content Delivery Network, Video Content Management, Mobile Video Live Streaming, and Others.), Application (Video Sharing, Commercial Video Platform, and Others), and End-User (Individual, Content Creator, and Brand & Enterprises) - Opportunity Analysis and Industry Forecast, 2020-2025

Pulished: September, 2020
ID: 10159
Pages: 150

Global Online Video Platform Market Size (2020 – 2025)

The global online video platform market size was at $ 456 million in 2020, and is projected to reach $ 915 million by 2025, growing at a CAGR of 17.50% from 2020 to 2025.

Market Overview:

Online Video Platform is a video hosting service that helps users download, view, store, and stream video content over the Internet. Videos are usually uploaded through hosting service sites or any mobile or desktop application. The platform could be used for online learning, communication, advertising and video surveillance, among others.

The online video streaming market has dramatically increased traction in commercial facilities with an evolution towards professional mobility with various applications such as Facebook, YouTube, Twitter and Instagram, leveraging the strength of portable communication devices. The rising penetration of mobiles and tablets with the trend of digitization is a crucial factor predicted to propel the need for online video platforms at an exponential rate during the outlook period. The SaaS model segment is expected to grow at a high CAGR during the forecast period of 2020 to 2025.

Recent Developments:

  • May 2020: The YouTube video viewing page on mobile devices has been redesigned. The new design comes days after Google announced that Android and iOS apps would receive updates soon. One of the new updates in the business is the positioning of the comment box.
  • March 2020: Brightcove Inc. announced that due to the global COVID-19 pandemic and to protect its customers, employees and the community at large, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will introduce PLAY TV, an innovative and novel streaming experience with essential video content. Starting in May, PLAY TV will be available to viewers around the world, for free, on mobile devices and on the web.

Impact of Covid-19 on Online Video Platform Market

The World Bank is actively working to assist their efforts to implement educational technologies to offer distance learning opportunities for students. At the same time, schools are closed due to the COVID-19 pandemic and are in active dialogue with dozens more. The Ministry of Education (MoE) launched the Bhutan e-learning program that allows PreK-12 students to access classes via educational TV and YouTube. The states of Amazonas and Pará in Brazil have launched a strategy that relies heavily on the use of educational videos. Its content is also available on its YouTube channel and is complemented by its online platform.

Market growth and trends:

Online learning is expected to have meaningful participation in Online Video Platform Market

  • Advances in information and communication technologies force teachers and students to overcome the limits of time, space and environment. While traditional classroom instruction is well known, systems of learning outside the classroom, particularly technology-assisted learning, are still debated. Online video platforms represent the final step in distance education as they provide open educational resources to students around the world. These platforms are designed to be scalable to large masses online, with free participation and without requirements to provide millions of people around the world with the opportunity to learn at hundreds of universities or public and private organizations around the world.
  • Asia-Pacific is considered the most dominant market for the adoption of e-learning through online video platforms. Due to a large population of students and workers, China uses digital learning technology to improve the equity, quality and efficiency of education. Recent government studies show that while there are a large number of academics, at the same time, there is a considerable shortage of qualified personnel in the country. To meet this, the country has launched a Smart Education China initiative, which aims to increase the qualification of graduates in China in the medium term to meet the growing demand for qualified personnel.
  • In India, the majority of people living in remote areas do not have adequate access to skill enhancement and quality learning. Online video platforms can play a central role in such cases. This can be beneficial for those subject to financial instability and physical limitations. Also, there are more applicants than places in top Indian universities. Millions of Indians live in poverty and cannot afford or access higher education. Due to the volatility of the job market in India, online video is a profitable way to renew and improve yourself. Also, cheaper and better bandwidth makes it easier for students to take courses online.

Market Drivers and Restraints:

The increasing popularity of online videos over traditional video content display methods, dizzying spending on online video advertising by most of the companies is driving the growth of online video platform in the market of media and entertainment. Furthermore, the increase in live video streaming possibilities is expected to provide lucrative opportunities for market growth. However, the availability of a free and open source online video platform is hampering the growth of this market.

Video has become the crucial factor in content marketing, as video has the potential to achieve maximum reach and engagement with customers. Additionally, online video has become a key way for people to meet their information and entertainment needs. Therefore, online video is rapidly gaining popularity, which is the main driving force of online video platform in the growth of media and entertainment market. The growing popularity of online video over traditional video consumption, due to its many advantages, is expected to drive the growth of the market. The convenience of seeing what consumers want on their schedule is a major factor in the growth of online video viewing. Therefore, increased adoption of online video is expected to drive the market for online video platforms during the forecast period.

Market Segmentation:

The global online video platform market is segmented by type, application, end user, and region.

  • According to the type, it is divided into video analytics, video content streaming network, video content management, mobile video live streaming, etc.
  • According to the application, the market is classified into video exchange, commercial video platform and others.
  • By end user, it is classified into individual segments, content creators, brand and business.

Regional Analysis:

Depending on the region, the global online video platform market is analyzed in North America, Europe, Asia Pacific and Latin America, the Middle East and Africa (LAMEA). The Asia Pacific region is expected to develop with a considerable CAGR in the coming years with the increasing investments in the industry.

Key Market Players:

Key operating players in the global online video platform market include Brightcove, Kaltura, Ooyala, Comcast Technology Solutions, YouTube, Endavo, MediaCore, Pixability, SpotXchange and VideoBloom among others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Online Video Platform Market, By Type                         

                                6.1.1 Video Analytics     

                                6.1.2 Video Content Delivery Network  

                                6.1.3 Video Content Management          

                                6.1.4 Mobile Video Live Streaming          

                                6.1.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Online Video Platform Market, By Application                            

                                6.2.1 Video Sharing        

                                6.2.2 Commercial Video Platform             

                                6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Online Video Platform Market, By End-User                

                                6.3.1 Individual 

                                6.3.2 Content Creator   

                                6.3.3 Brand & Enterprises            

                                6.3.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.5 Y-o-Y Growth Rate Analysis             

                                6.3.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Application        

                                7.2.4 By End-User           

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Application        

                                7.3.4 By End-User           

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Application        

                                7.4.4 By End-User           

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Application        

                                7.5.4 By End-User           

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Application        

                                7.6.4 By End-User           

8. Key Player Analysis                                    

                8.1 Brightcove                  

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Kaltura                          

                8.3 Ooyala                          

                8.4 Comcast Technology Solutions                           

                8.5 YouTube                      

                8.6 Endavo                         

                8.7 MediaCore                 

                8.8 Pixability                      

                8.9 SpotXchange                             

                8.10 VideoBloom                             

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Type, Application, End-User along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
  1. Global Online Video Platform Market By Region, From 2020-2025 ( USD Billion )
  2. Global Online Video Platform Market By Type, From 2020-2025 ( USD Billion )
  3. Global Video Analytics Market By Region, From 2020-2025 ( USD Billion )
  4. Global Video Content Delivery Network Market By Region, From 2020-2025 ( USD Billion )
  5. Global Video Content Management Market By Region, From 2020-2025 ( USD Billion )
  6. Global Mobile Video Live Streaming Market By Region, From 2020-2025 ( USD Billion )
  7. Global Online Video Platform Market By Application, From 2020-2025 ( USD Billion )
  8. Global Video Sharing Market By Region, From 2020-2025 ( USD Billion )
  9. Global Commercial Video Platform Market By Region, From 2020-2025 ( USD Billion )
  10. Global Online Video Platform Market By End-User, From 2020-2025 ( USD Billion )
  11. Global Individual Market By Region, From 2020-2025 ( USD Billion )
  12. Global Content Creator Market By Region, From 2020-2025 ( USD Billion )
  13. Global Brand & Enterprises Market By Region, From 2020-2025 ( USD Billion )

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