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Global Video on Demand (VoD) Market Research Report – Segmentation By Solution (Pay TV, OTT Services, and IPTV); Monetization Model (Subscription-based, and Advertising-based); Industry Vertical (Media, Entertainment, Gaming and Education); and Region - Forecast to 2027

Published: January, 2022
ID: 9563
Pages: 150

Video on Demand (VoD) Market Size (2022 - 2027)

The global video on demand (VoD) market is anticipated to extend from US$ 52 billion in 2021 to US$ 114 billion by 2027, recording a compound annual growth rate of about 19% between 2022 and 2027.

Video on demand (VoD) enables people across the world to access an extensive range of digital libraries and have controlled viewing time over the web. Movies, music, web series, and sports are the main components of the VoD content that are available for offline download too. These services can be easily accessed from any corner of the world with the help of devices like smartphones, computers, smart televisions, tablets, and others. To improve their consumer base and product portfolio, several VoD service providers are partnering with content developers to offer exclusive and premium content to its user base.

Market Growth and Trends

The increasing use of video solutions and services among individuals indicates that it has become the most popular medium for streaming video. Internet Protocol Television (IPTV) is the most trending way to subscribe to videos and other services by consumers all over the world. The added advantage of IPTV is that we can watch television and access the Internet at the same time. These services are managed in the same way as TV platforms by operators.

The subscription monetization model is one of the most popular monetization models and requires a fixed payment for a specific period. It is a business model in which the user has to pay a subscription price to access video streaming services. Subscriptions can be of any duration, such as monthly, quarterly, semi-annually, and annually. The video on demand (SVoD) subscription offers viewers an easy option to accept and refuse. Subscription monetization models are expected to reach the highest CAGR over the forecast period as they provide a wide variety of entertainment video content, such as pay-TV programs, movies, dramas, and other series, to attract the public.

Market Drivers and Restraints

The global video-on-demand market is foreseen to record considerable growth in the future because of the increased flexibility and availability of international content at affordable prices. VoD services offer access to various programs in industries like entertainment, sports movies, and educational programs, which will further drive its call in the global business.

The video on demand (VoD) market is expected to become an efficient revenue generator for content providers and cable operators worldwide. However, the services offered by the video on demand market face challenges such as the management of several screen formats, digital rights management (DRM), the personalization of content according to different systems, which diversified operating and bit rates. The effect of coronavirus is also proven to be supplementing the business growth in the next few years.




Market Size Available

2020 - 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Solution, Monetization Model, Industry Vertical, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Netflix (USA),Amazon (USA),Google (USA),YouTube (USA),Apple (USA),HBO (USA),Cisco (USA),Roku (USA),IndieFlix (USA),Vudu (USA),Hulu (USA),Comcast (USA),Akamai (USA),Huawei (China),Fujitsu (Japan),CenturyLink (USA),Muvi (USA),Vubiquity (USA) and Others.



Video on Demand (VoD) Market Segmentation

Video on Demand (VoD) Market - By Solution:

  • OTT
  • IPTV
  • Pay TV

IPTV is generally funded and supported by large telecommunications providers who wish to create an alternative product for digital cable and satellite services. This segment is foreseen to develop in a considerable manner in the future.

Video on Demand (VoD) Market - By Monetization Model:

  • Subscription-Based
  • Advertising-Based

Among these models, the subscription-based segment is expected to experience significant growth due to unique features such as unlimited content access

Video on Demand (VoD) Market - By Industry Vertical:

  • Media
  • Entertainment
  • Gaming
  • Education

The increase in the production of content, such as films, music, television series, and documentaries from film studios, producers, and record labels, is driving the adoption of entertainment services worldwide.

Regional Analysis

North America had the largest share of the video on demand market in 2019. This is mainly due to the large presence of video on demand service providers and the increased demand for video on demand services. In addition, the rise in content creation in entertainment, sports, and TV content along with the partnerships between content producers and on-demand service providers have resulted in a surge in the adoption of video on demand services across the area. The market in the Asia-Pacific region is expected to post considerable growth, which is mainly due to the increased consumption of pay programs and films.

The Asia-Pacific (APAC) is the most promising market for video on demand services with a huge population base and access to the internet and other services. China and Japan are the two main countries that contribute significantly to the VoD market. The increased penetration of smart devices, broadband, and Internet due to the advent of technologies like 5G, 4G, payment infrastructures and a dynamic ecosystem, is the driving force of the local VoD market.

Impact of Covid-19 on Video On Demand Market

With the lockdown across the world due to the pandemic situation of Covid-19, the video on demand services has expanded exponentially. The work from home condition of employees among all verticals has proven to be a boon to this industry. Several video streaming service providers have implemented attractive offers to lure in more customers. The OTT and IPTV services have witnessed an all-time high because of the coronavirus pandemic across the world. The same trend is predicted to continue for the next few years in the global VoD business.

Recent Developments

  • In October 2019, Roku collaborated with Apple TV to stream their shows for free on the Roku application. This gives the former application users to access several features of Apple on Roku devices.
  • In September 2019, Amazon Music HD, a high-quality audio streaming service was introduced by Amazon. It allows customers to access and stream more than 50 million songs in HD audio and millions of songs in Ultra HD, offering a great listening experience to the listeners.
  • September 2019, Apple announced the launch of Apple TV +, an original video subscription service with a range of original programs, movies, and documentaries available on devices such as the Apple TV, iPhone, iPad, Apple TV, iPod app touch and Mac, and also online at tv.apple.com.
  • In October 2018, Cisco made a deal with the United States Golf Association (USGA) to employ Cisco video collaboration and technology to enhance the fan experience at USGA championships, creating new opportunities. Content distribution on-site and around the world, and speed up missions. initiatives to stimulate global innovation in golf
  • In September 2019, YouTube launched a new vertical called YouTube Fashion, which aims to take advantage of popular styles and beauty content that draws millions of viewers to its platform and generated billions of visits in 2018.

Key Market Players

The main market players described in this report are:

  1. Netflix (USA)
  2. Amazon (USA)
  3. Google (USA)
  4. YouTube (USA)
  5. Apple (USA)
  6. HBO (USA)
  7. Cisco (USA)
  8. Roku (USA)
  9. IndieFlix (USA)
  10. Vudu (USA)
  11. Hulu (USA)
  12. Comcast (USA)
  13. Akamai (USA)
  14. Huawei (China)
  15. Fujitsu (Japan)
  16. CenturyLink (USA)
  17. Muvi (USA)
  18. Vubiquity (USA)

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Video on Demand (VoD) Market, By Solution

                                6.1.1 Pay TV       

                                6.1.2 OTT            

                                6.1.3 IPTV           

                                6.1.4 Market Size Estimations & Forecasts (2022-2027)

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Video on Demand (VoD) Market, By Monetization Model

                                6.2.1 Subscription-based             

                                6.2.2 Advertising-based               

                                6.2.3 Market Size Estimations & Forecasts (2022-2027)

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Video on Demand (VoD) Market, By Industry Vertical

                                6.3.1 Media       

                                6.3.2 Entertainment       

                                6.3.3 Gaming     

                                6.3.4 Education

                                6.3.5 Market Size Estimations & Forecasts (2022-2027)

                                6.3.6 Y-o-Y Growth Rate Analysis             

                                6.3.7 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region

                7.2 North America - Market Analysis (2022-2027)

                                7.2.1 By Country              



                                7.2.2 By Solution              

                                7.2.3 By Monetization Model     

                                7.2.4 By Industry Vertical             

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Solution              

                                7.3.3 By Monetization Model     

                                7.3.4 By Industry Vertical             

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Solution              

                                7.4.3 By Monetization Model     

                                7.4.4 By Industry Vertical             

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Solution              

                                7.5.3 By Monetization Model     

                                7.5.4 By Industry Vertical             

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Solution              

                                7.6.3 By Monetization Model     

                                7.6.4 By Industry Vertical             

8. Key Player Analysis                                    

                8.1 Netflix                          

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Amazon                       

                8.3 Google                         

                8.4 Apple                            

                8.5 YouTube                      

                8.6 HBO                               

                8.7 Cisco                              

                8.8 Roku                              

                8.9 Vudu                             

                8.10 Hulu                            

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Video on Demand (VoD) Market By Region, From 2022-2027 ( USD Billion )
  2. Global Video on Demand (VoD) Market By Solution, From 2022-2027 ( USD Billion )
  3. Global Pay TV Market By Region, From 2022-2027 ( USD Billion )
  4. Global OTT Market By Region, From 2022-2027 ( USD Billion )
  5. Global IPTV Market By Region, From 2022-2027 ( USD Billion )
  6. Global Video on Demand (VoD) Market By Monetization Model, From 2022-2027 ( USD Billion )
  7. Global Subscription-based Market By Region, From 2022-2027 ( USD Billion )
  8. Global Advertising-based Market By Region, From 2022-2027 ( USD Billion )
  9. Global Video on Demand (VoD) Market By Industry Vertical, From 2022-2027 ( USD Billion )
  10. Global Media Market By Region, From 2022-2027 ( USD Billion )
  11. Global Entertainment Market By Region, From 2022-2027 ( USD Billion )
  12. Global Gaming Market By Region, From 2022-2027 ( USD Billion )
  13. Global Education Market By Region, From 2022-2027 ( USD Billion )

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