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Pulished Date February, 2020
ID: 9226
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Adult Diapers Market by Type (Tape on Diapers, Pant/Pull-Up Type, Pad Type), by Distribution Channel (Supermarket/Hypermarket, Pharmacies, Online, and Others), by Region (North America, Europe, APAC, LATAM, MEA) – Global Industry Size, Growth, Trends, Demand, and Forecast Research Report 2020-2025

Pulished: February, 2020
ID: 9226
Pages: 140

Adult Diaper Market Overview Analysis:

Adult Diaper Market was worth US$ xx million in 2019, and it is estimated to reach a valuation of US$ xx million by the end of 2025, expanding with a robust CAGR.

Adult diapers are disposable diapers that consist of absorbents inserted between two nonwoven structures. This prevents leaks, maintains fluid levels and improves comfort. Adult diapers are different from baby diapers. Diapers can be used in adults with various conditions, such as severe diarrhea, dementia, incontinence or mobility disorders. Adult diapers are manufactured in a variety of ways, including traditional baby diapers, panties, and pads similar to sanitary napkins or known as incontinence pads.

Recent Developments: 

  • May 2017: Kimberly Clark launched the U line of Kotex FITNESS products. Product lines include U by Kotex Fitness Tampons, U by Kotex Fitness Liners and U by Kotex Fitness Ultra-Thin Pads.
  • July 2019: ElderSens, a new Silicon Valley company that seeks to improve care for the elderly with low-cost portable diaper sensors, launched DiaperSens smart diaper sensors at Amazon.
  • In 2017, Friends Adult Diapers in India launched its first advertising campaign to publicize diapers for adults that could change lives.

Market Growth:

Some manufacturers improve the quality of the internal lining with vitamin E, aloe vera and other skin-friendly compounds, which will propel the global adult diaper market in the coming years.


The increase in the population of the elderly, the growth in the economy of diapers, the rise in urbanization and the increased awareness of better hygiene are among the central stimulants of the global adult diaper market. In addition, these products for the treatment of incontinence are increasingly used in medical centers, especially for patients with acute diseases, and these diapers prevent leaks, maintain fluid levels and provide comfort. In addition to medicinal use, the adoption of these diapers has increased significantly for other purposes, including divers during deep-sea diving, pilots during long-haul flights and workers at manufacturing sites. Therefore, the use of diapers for adult medical and non-medical adults mentioned above was born to strengthen worldwide sales. 

Technological advances have significantly increased the adoption of disposable adult diapers by the elderly population. This diaper uses a polymer bead core, such as a gel, to provide an innovative way to manage urinary incontinence problems effectively. Therefore, fluid retention and absorption capacity are expected to increase, rising demand for disposable diapers, which will promote market growth during the forecast period. Also, governments that work with leading adult diaper manufacturers are taking initiatives to eliminate this social stigma, which is estimated to provide significant growth opportunities for the global adult diapers market, even in underdeveloped areas.


Despite several favorable trends, factors such as lack of awareness and social stigma associated with incontinence, especially in underdeveloped countries, are expected to hamper this market growth. However, price volatility and social and economic restrictions related to the use of adult diapers are the main restrictions that can limit the market development.


Market Segmentation

By Type:

The global adult diaper market can be divided into pad type, pants/pull-up type and diaper tape. The pants/pull-up segment accounted for more than 30.0% of total sales in 2018. By 2025, it will occupy most of the adult diaper market, which has multilayer fibers that increase absorption and provide a long time to prevent skin irritation. Also, pant/pull-up diapers practically resemble standard underwear, which makes them comfortable even in regular use. 

Besides, pad diapers are presumed to register a significant 13.6% CAGR during the prognostic period due to various benefits, such as odor removal, fluid retention capacity and bacterial growth control. This diaper is biodegradable and not only available in the market, but also easy to use and relatively inexpensive.

Based on the Distribution Channel:

The global adult diapers market is separated into supermarkets/hypermarkets, pharmacies, online and others. Among these, the pharmacies segment accounted for a prominent share in the world market, especially with the contribution from the developing regions of Asia Pacific, Middle East and Africa, and others. With the growing digital footprint, customers now prefer online purchases rather than offline stores.

Regional Analysis:

The Asia-Pacific region accounted for more than 30.0% of total sales in 2018 and is supposed to record the highest CAGR during the projection period. Developing countries have the highest growth rates due to changes in lifestyle and habits, as well as the incidence/incidence rate of urinary incontinence in the elderly population. The increase in literacy rates and the increase in women's disposable income is expected to place India and China at the forefront of the region. 

Europe is also foreseen to witness an essential annual growth during the forecast period. It is estimated that greater awareness of the economic impact, the improvement of the health care sectors and the improvement of hygiene complement the growth of this sector. Latin America, and the Middle East and Africa have limited access to these related medical products and facilities. They are assumed to offer significant potential for the growth of this market due to the large scale of patients with incontinence.

Leading Company:

Daio paper invests in research and development activities focused on product innovation to achieve a sustainable competitive advantage in the international market.

Key Players:

The main market participants are Daio paper, First quality enterprises inc., Covidien, Kao Corp., Hengan Group, Kimberly Clark, Medline Industries, Nippon Paper Industries, Unicharm, Ontex International and DSG International.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Adult Diapers Market, By Type                          

                                6.1.1 Tape on Diapers    

                                6.1.2 Pant/Pull-Up Type               

                                6.1.3 Pad Type  

                                6.1.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Adult Diapers Market, By Distribution Channel                           

                                6.2.1 Supermarket/Hypermarket             

                                6.2.2 Pharmacies             

                                6.2.3 Online       

                                6.2.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Daio Paper                  

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 First Quality Enterprises Inc.                

                8.3 Covidien                      

                8.4 Kao Corp                      

                8.5 Hengan Group                          

                8.6 Kimberly Clark                           

                8.7 Medline Industries                  

                8.8 Nippon Paper Industries                       

                8.9 Unicharm                    

                8.10 Ontex International                              

                8.11 DSG International                  

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Type, By Distributional Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Adult Diapers Market By Region, From 2020-2025 ( USD Billion )
  2. Global Adult Diapers Market By Type, From 2020-2025 ( USD Billion )
  3. Global Tape on Diapers Market By Region, From 2020-2025 ( USD Billion )
  4. Global Pant/Pull-Up Type Market By Region, From 2020-2025 ( USD Billion )
  5. Global Pad Type Market By Region, From 2020-2025 ( USD Billion )
  6. Global Adult Diapers Market By Distribution Channel, From 2020-2025 ( USD Billion )
  7. Global Supermarket/Hypermarket Market By Region, From 2020-2025 ( USD Billion )
  8. Global Pharmacies Market By Region, From 2020-2025 ( USD Billion )
  9. Global Online Market By Region, From 2020-2025 ( USD Billion )

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