Global Anti-Wrinkle Products Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Product (Body Moisturizer, Facial Cleanser, Facial Serum, Body Wash, Eye Cream & Lotion, Face Cream & Lotion and Facial Mask), Distribution Channel and Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) – Industry Analysis from 2024 to 2029

Updated On: January, 2024
ID: 13463
Pages: 150

Anti-Wrinkle Products Market Size (2023 to 2028)

The global anti-wrinkle products market is predicted to be worth USD 13.05 billion by 2028 from USD 9.65 billion in 2023, growing at a CAGR of 6.22% between 2023 to 2028.

The anti-wrinkle market is associated with the appearance and beauty industry. As a person gradually ages, their skin develops wrinkles and lacerations due to old age. In addition, the skin gets stretched over time and loses elasticity, resulting in wrinkles. In the beauty industry, tight and clear skin is considered the standard epitome of appearing beautiful or youthful. Therefore, anti-wrinkle products help people maintain their aesthetic appearance by taking care of their skin and preventing wrinkles from keeping the skin looking youthful. The market has several products like creams, gels, types of equipment, supplements, serums, etc., all of which help reduce wrinkles. The market is mainly popular with the female population, and women are more accustomed to or stereotyped towards meeting specific beauty standards. In the recent generation, where appearance and face value add much to a person's presence, the market is gaining heavy prominence. 

Impact of covid 19 on the global anti-wrinkle products market:

The pandemic significantly impacted major markets due to the restrictions on manufacturing, storing, and distribution of goods leading to heavy economic losses. The pandemic had a negative impact on the global anti-wrinkle market due to the restrictions on the production and transport of anti-wrinkle products. The pandemic led to more focus on the basic needs to cope with quarantined times, and the market shifted toward daily needs, hygiene products, and health supplements. Healthcare centers focused solely on covid patients' recovery and care; therefore, the market for the aesthetic and beauty industry, like anti-wrinkle products, fell significantly. However, the market is expected to bounce back in the post covid era due to the rising focus on personal care and the well-being of populations. 


The growth of the anti-wrinkle products market is majorly driven by the growing innovations in the field of cosmetics and beauty, along with the growing rate of personal care and wellness among populations.

In addition, the rising factors causing aging and skin problems, such as pollution, old age, unhealthy habits, sedentary lifestyles, etc., are leading to benefits for the market and causing a rise in revenue. There has also been a growing focus on producing natural skin care products with minimal chemical participation. Increasing interest in organic products which are highly functional for various skin types. Furthermore, the skin is damaged by various strains like UV rays and exposure to dust and chemicals, leading to problems like blemishes, wrinkles, frown lines, pigmentation, etc., all of which have different solutions in anti-aging products. Anti-aging products are a broad spectrum of products that cover all the problems of skin that occur with time. Additionally, several mergers, acquisitions, and partnerships between top market players are expected to support market revenue. Anti-aging products are now available at various outlets like spas, salons, retail stores, online, specialist beauty shops, etc., further supporting market revenue. 

The growing number of regular customers for the anti-wrinkle products further boosts the market growth.

The market for anti-wrinkle products ranging from tablets to creams to serums and even fillers is a never-ending market that will never go out of business due to the repeating customers and abundant target audiences. Society has a standard for what is beautiful, especially for women, and as women become progressively older, they start deviating from the ideal beauty concept. Therefore, the pressure from society and the anti-wrinkle products advertisement strategies such as using older female actors are helping the market's growth by creating a particular perception of beauty. Anti-aging companies can also retain their customers as the products do not provide a permanent solution to skin problems and therefore need regular usage and buying leading to revenue. The products are also placed on beauty shops' shelves to encourage consumer buying. 

Innovations in anti-wrinkle products to promote market growth.

Several innovations in the field of anti-aging products are expected to help the market's growth. In recent times there have been several unbelievable advancements in the anti-aging beauty industry, like the 111skin celestial black diamond cream, introduced by 111 Nights in partnership with NASA, and it contains fundamental space particles in cream. Additionally, products like wrinkle-reducing beverages, serum ice cubes, plant-based anti-aging creams, anti-aging pillows, anti-aging candies, devices, mattresses, creams made of superfoods, etc. The countless innovations in the beauty industry are driving revenue for the market. Creations like medical microchip beauty regimes that can tell consumers the exact anti-aging required for their skin through DNA analysis and blood recycling beauty facials are helping expand the market. 

Advantages associated with using anti-wrinkle products such as creams to support market growth.

Using anti-wrinkle products has several advantages, like keeping skintight and radiant. It also prevents the formation of blemishes, wrinkles, sagging, and dark circles. Furthermore, having an uptight appearance can significantly improve a person's confidence, and it also helps reduce the number of akin problems. Furthermore, using Anti-Aging products regularly from the right age can save consumers from the costs of external procedures, fillers, Botox, etc. Therefore, the several advantages of skin care anti-wrinkle products help the market's revenue. 


The growth of the anti-wrinkle products market is hindered by the exceedingly high costs of anti-aging products and services and the lack of awareness regarding personal skin care in low-economy countries. Additionally, some ski care products cause allergic reactions, and some chemicals included in products are known to have specific side effects for consumers, which hinders the market's growth. 




Market Size Available

2022 to 2028

Base Year


Forecast Period

2023 to 2028

Segments Covered

By Product, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, and Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa


This research report on the global anti-wrinkle products market has been segmented & sub-segmented based on product, distribution channel, and region.

Anti-Wrinkle Products Market - By Product:

  • Body Moisturizer
  • Facial Cleanser
  • Facial Serum
  • Body Wash
  • Eye Cream & Lotion
  • Face Cream & Lotion
  • Facial Mask

The face cream and lotion segment is expected to dominate the market during the forecast period due to the high demand for face creams. People are always more concerned about their face value and do not hesitate to spend on facial skin care leading to high revenue for the market. The face is the most central and unique feature of the body, therefore, having more preference. Face creams and lotions of various types help prevent blemishes, acne, pimples, and fine lines allowing for bright skin and leading to a demand for the segment. 

The cruelty-free, vegan, plant-based products in skin care are also on the rise due to rising awareness regarding protecting animal rights and using natural products. However, eye creams, lotions, balms, serums, etc., are also on the rise as the skin below the eyes is extremely sensitive and prone to sagging. Therefore, people need to take very peculiar care of their undereye night and day creams leading to revenue for the segment. 

Anti-Wrinkle Products Market - By Distribution Channel:

  • Pharmacy & Drug Stores
  • Specialty Store
  • Hypermarket & Supermarket
  • Online
  • Others

The hypermarket and supermarket segment is expected to dominate the market during the forecast period due to the increasing number of super and hypermarkets worldwide and the demand for skin care products in ordinary grocery stores.

However, the specialty store segment is also expected to show progress as beauty-specific stores keep opening in various locations. These stores are specifically dedicated to providing beauty care products and, therefore, have a wide range of products that can be challenging to find. 

Anti-Wrinkle Products Market - By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

The Asian-Pacific anti-wrinkle products market is expected to dominate the revenue during the forecast period due to the concentration of people between the ages of 20 and 40 being prominent, extensive skincare and cosmetics consumption, and the most desirable locations for cosmetic surgery. For example, according to China's seventh population census, conducted in 2020, about 40.08% of the country's population is between the ages of 30 and 54. As a result of this target audience's presence and growing concerns about conditions like acne, sunburns, melanoma, and the damaging effects of UV rays and pollutants in the environment, the market is expanding. Additionally, favorable export laws, medical tourism for cosmetic operations, and awareness of skincare in countries like India and Japan are expected to support the growth in the region. 

However, the anti-wrinkle products market in North America and Europe is also on the rise due to advanced infrastructures and high awareness regarding the importance of personal care. Furthermore, the presence of key market players in countries like the U.S., Canada, the U.K., France, Germany, Italy, etc., is expected to help the revenue in the region. Additionally, the rising disposable incomes, especially for women in developed regions, are expected to support market expansion. 

The anti-wrinkle products market in Latin America, the Middle East, and Africa is also expected to progress due to increasing employment rates for omen in the regions and rising spending on cosmetic products.


Avon Products Inc., ARK Skincare, Alma Secret Company, Unilever, Revlon, Inc., Procter & Gamble Co., Oriflame Cosmetics AG, Nature Republic, Natura & Co., Mary Kay Inc., Lotus Herbals Limited, L'Oréal S.A., Kao Corporation, Coty, Inc., Colgate Palmolive Company, Clarins Group, Biomod Concepts, Inc., Beiersdorf AG, and Henkel AG are a few of the noteworthy players in the global anti-wrinkle products market and profiled in this report.


  • In November 2022, the Environmental Working Group's list of "The Toxic Twelve" was developed from numerous medical research and other sources. The group is fighting to get twelve dangerous ingredients and pollutants found in cosmetics banned from use in the US. Melkit's Face Melk, manufactured locally in Utah, is a secure device that accomplishes this and more. Glenna and Kamille, a mother-daughter team from Utah, invented Face Melk after exhausting all options for moisturizing creams that complied with their exacting criteria for pure ingredients. 
  • In November 2022, Midway through a seed round, Five Alarm Bio came out of stealth, launching its anti-aging initiative into clinical testing. In addition, five Alarm Bio is developing a sarcopenia therapeutic program and assessing the potential of their technology to treat neurodegenerative conditions like Alzheimer's. The drug testing business has made significant strides in its goal to create therapies for a variety of age-related illnesses and disabilities since moving into lab space at Babraham Research Campus last month.
  • In November 2022, for "female empowerment," beauty has a role to play, Avon, a cosmetics provider. Following the COVID-19 pandemic, 72% of women globally are now more concerned with looking healthy than young, according to research from Avon, which is owned by Natura. The head of skincare and innovation at Avon went so far as to predict that the word "anti-aging" wouldn't even exist in two to three years, and Cummins claimed that prediction reflected consumer attitude.
  • In November 2022, personalized supplement manufacturer OK Capsule launched a new partnership with Longevity Labs, a health and wellness start-up seeking to slow down aging. By enabling wellness firms to private label their customized packaging for their clientele, OK Capsule is bridging a gap in the supplement industry. The collaboration enables Longevity Labs to concentrate more on cutting-edge research and development while OK Capsule meets the rising demand and supply.

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Frequently Asked Questions

How much was the global anti-wrinkle products market worth in 2021?

The global anti-wrinkle products market size was valued at USD 8.56 billion in 2021.

Which segment by product dominated the anti-wrinkle products market in 2021?

The face cream and lotion segment led the market in 2021.

Which region led the anti-wrinkle products market in 2021?

The Asia-pacific was the regional market leader in the global market in 2021.

Who are the key players operating in the anti-wrinkle products market?

Companies playing a notable role in the global anti-wrinkle products market are Avon Products Inc., ARK Skincare, Alma Secret Company, Unilever, Revlon, Inc., Procter & Gamble Co., Oriflame Cosmetics AG, Nature Republic, Natura & Co., Mary Kay Inc., Lotus Herbals Limited, L'Oréal S.A., Kao Corporation, Coty, Inc., Colgate Palmolive Company, Clarins Group, Biomod Concepts, Inc., Beiersdorf AG and Henkel AG.

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