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Global Application Release Automation Market Segmentation by Model (Software Prototypes, Incremental Model, Agile Model, Waterfall Model, Spiral Model), Component (Tool and Services), Deployment Mode (On-Premises and Cloud), Vertical (BFSI, IT and Telecommunications, Manufacturing), and Region: Industry Analysis and Forecast 2022 to 2027

Published: January, 2022
ID: 10590
Pages: 150

Global Application Release Automation Market Analysis (2021 – 2026)

The global application release automation market is foreseen to augment from $2.78 billion in 2020 to $7.19 billion by 2025, registering a compound annual growth rate (CAGR) of 20.2% over the envisioned period.

Application Release Automation (ARA) are tools that help in the process of implementing an application or updating an application from development to various environments and finally to production. Application Release Automation solutions mainly integrates deployment automation, modelling environment, and release coordination abilities. These solutions help companies implement their software consistently throughout the transition from development to production. The ARA tool increases the speed of the slow and complex software process and exceptionally improves the delivery process. It is widely applicable for automating application deployments.

Impact of COVID-19 on Application Release Automation Market

The coronavirus outbreak has acted positively for the expansion and adoption of application release automation technology. Organizations, businesses and governments are now focused on protecting data against cyberattacks around the world. There is a great possibility of escaping third party data due to the pandemic outbreak. Large companies around the world have stepped up steps to adopt app release automation to quickly respond to the COVID-19 crisis. This is expected to increase demand for automated application versions among large companies to ensure data privacy, in response to the rise of cyber espionage.

Recent developments

  • BMC Software has partnered with Amazon Web Services (AWS) to help customers move their business workloads to the AWS Cloud in a safe, low-risk, and cost-effective manner.
  • UShareSoft, a Fujitsu company, announced a new version of UForge AppCenter 3.8. The new version simplifies application delivery in hybrid IT environments and creates and deploys applications from a single console.
  • Micro Focus has merged with HPE's software business to become a pure enterprise software company. As a result of this merger, a new and merged company was created. This newly formed company is uniquely positioned to help clients maximize their existing software investments and embrace innovation in the world of hybrid computing.

Market growth and trends:

Application release automation tools make it easy to deploy applications using structured release automation techniques. The ARA tools are the fusion of workload automation and version management tools, which relate to package publishing and moving to the environment within the software development delivery process. ARA solutions help regulate deployments and the process of creating and deploying environments and versions. Application release automation tools enable faster and more reliable software delivery, also accelerate changeovers, and minimize software delivery times.

Services are an important part of ARA offerings. ARA services help consult, integrate, and support multi-vertical organizations in effective threat management, ensuring visibility and security across business functions. With the increasing penetration of big data, Internet of Things (IoT), advanced computing, cloud, and related technologies, the demand for ARA services among businesses is growing in popularity.

Cloud-based tools are controlled by controlling potential costs (deployment, licensing, and maintenance costs), enforcing security compliance and auditing functions, and improving speed. By using cloud-based application publishing tools, companies can avoid spending on software, security, storage, and technical staff. These factors are expected to drive adoption of the cloud-based ARA tool.

Across the regions, North America is expected to have the largest market size, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period.

Market Drivers and Restraints:

The growing demand to create momentum for application development in the IT environment is the key factor for the growth of the global application release automation market. In addition, innovations in the field of artificial intelligence and its use in the process of application development impose a positive factor in the expansion of the market. Also, the rising demand to improve the speed of implementation and the launch process is helping to drive the market. However, the lack of adaptation and dependence on the traditional process slows the growth of the market.

The increasing complexity of applications in the information technology and telecommunications industry and the growing need for rapid and continuous delivery of applications are expected to drive the growth of the Application Release Automation market. The growing adoption of Artificial Intelligence (AI), Internet of Things (IoT) and Machine Learning (ML) for security systems is expected to drive demand for the market in the whole world.

The adoption rate of application launch automation tools and services is high in large enterprises which in turn is expected to drive the application release automation market growth during the period. forecast. The growing implementation of DevOps is expected to drive the growth of the worldwide market.

However, the heavy reliance on legacy processes is one of the negative factors that may slow the growth of the Application Release Automation market. The other factor that may hamper the developments in this market is the lack of awareness across all industries.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Model, Component, Deployment Type, Vertical, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Automic Software, Inc., CA Technologies, IBM Corporation, VMware, Inc., BMC Software, Inc., HP, Inc., Electric Cloud, Inc., Serena Software, Inc., Clarive Software SL and XebiaLabs, Inc and Others.


Market Segmentation:

Global Application Release Automation Market is segmented by

Global Application Release Automation Market - By Model:

  • Software Prototypes
  • Incremental Model
  • Agile Model
  • Waterfall Model
  • Spiral Model

Global Application Release Automation Market - By Component:

  • Tool
  • Services

Global Application Release Automation Market - By Deployment Type:

  • Cloud
  • On-Premises

Global Application Release Automation Market - By Vertical:

  • BFSI
  • IT and Telecommunications
  • Manufacturing

Regional analysis:

In terms of region, the global Application Release Automation market can be divided into North America, Europe, Asia-Pacific, Middle East, Africa, and South America.

North America is expected to dominate the global application release automation market, owing to various technological advancements and leading innovations in the United States and Canada. Factors that can accelerate the growth of the North America Application Release Automation market include the presence of large enterprises, advanced IT infrastructure, standard regulations, and the availability of knowledgeable technical expertise.

The Asia-Pacific Application Release Automation market is expected to have a significant share due to the growth of small and medium enterprises and data centers, especially in developing countries like India and China. This in turn is expected to trigger the growth of the Asia-Pacific market.

Key market players:

Few of the leading players in the global application release automation market include Automic Software, Inc., CA Technologies, IBM Corporation, VMware, Inc., BMC Software, Inc., HP, Inc., Electric Cloud, Inc., Serena Software, Inc., Clarive Software SL and XebiaLabs, Inc.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Application Release Automation Market, By Model                  

                                6.1.1 Software Prototypes          

                                6.1.2 Incremental Model             

                                6.1.3 Agile Model            

                                6.1.4 Waterfall Model   

                                6.1.5 Spiral Model          

                                6.1.6 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.7 Y-o-Y Growth Rate Analysis              

                                6.1.8 Market Attractiveness Index           

                6.2 Application Release Automation Market, By Component                       

                                6.2.1 Tool           

                                6.2.2 Services   

                                6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis              

                                6.2.5 Market Attractiveness Index           

                6.3 Application Release Automation Market, By Deployment Mode                         

                                6.3.1 Cloud        

                                6.3.2 On-Premises          

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis              

                                6.3.5 Market Attractiveness Index           

                6.4 Application Release Automation Market, By Vertical                

                                6.4.1 BFSI           

                                6.4.2 IT and Telecommunications             

                                6.4.3 Manufacturing      

                                6.4.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.5 Y-o-Y Growth Rate Analysis              

                                6.4.6 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                    

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Model 

                                7.2.3 By Component      

                                7.2.4 By Deployment Mode        

                                7.2.5 By Vertical               

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Model 

                                7.3.3 By Component      

                                7.3.4 By Deployment Mode        

                                7.3.5 By Vertical               

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Model 

                                7.4.3 By Component      

                                7.4.4 By Deployment Mode        

                                7.4.5 By Vertical               

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Model 

                                7.5.3 By Component      

                                7.5.4 By Deployment Mode        

                                7.5.5 By Vertical               

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Model 

                                7.6.3 By Component      

                                7.6.4 By Deployment Mode        

                                7.6.5 By Vertical               

8. Key Player Analysis                                    

                8.1 Automic Software, Inc                           

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 CA Technologies                      

                8.3 IBM Corporation                      

                8.4 VMware, Inc                              

                8.5 BMC Software, Inc                  

                8.6 HP Inc                           

                8.7 Electric Cloud, Inc                    

                8.8 Serena Software, Inc                              

                8.9 Clarive Software SL                 

                8.10 XebiaLabs, Inc                         

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  1. Global Application Release Automation Market By Region, From 2020-2025 ( USD Billion )
  2. Global Application Release Automation Market By Model, From 2020-2025 ( USD Billion )
  3. Global Software Prototypes Market By Region, From 2020-2025 ( USD Billion )
  4. Global Incremental Model Market By Region, From 2020-2025 ( USD Billion )
  5. Global Agile Model Market By Region, From 2020-2025 ( USD Billion )
  6. Global Waterfall Model Market By Region, From 2020-2025 ( USD Billion )
  7. Global Spiral Model Market By Region, From 2020-2025 ( USD Billion )
  8. Global Application Release Automation Market By Component, From 2020-2025 ( USD Billion )
  9. Global Tool Market By Region, From 2020-2025 ( USD Billion )
  10. Global Services Market By Region, From 2020-2025 ( USD Billion )
  11. Global Application Release Automation Market By Deployment Mode, From 2020-2025 ( USD Billion )
  12. Global Cloud Market By Region, From 2020-2025 ( USD Billion )
  13. Global On-Premises Market By Region, From 2020-2025 ( USD Billion )
  14. Global Application Release Automation Market By Vertical, From 2020-2025 ( USD Billion )
  15. Global BFSI Market By Region, From 2020-2025 ( USD Billion )
  16. Global IT and Telecommunications Market By Region, From 2020-2025 ( USD Billion )
  17. Global Manufacturing Market By Region, From 2020-2025 ( USD Billion )

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