APAC Pet Wearable Market

APAC Pet Wearables Market Size (2023 to 2028)

The Asia Pacific pet wearable market is expected to be worth USD 2.37 billion in 2023. It is expected to grow at a CAGR of 16.35% during the forecast period and reach a value of USD 5.05 billion by 2028.

Pet wearables are electronic devices that produce information about their pet's conditions and situations, such as food intake, to investigate their well-being and prosperity. These gadgets empower actions like monitoring heart and respiratory rates alongside rest patterns and the calories that are consumed by their pet.

The key factors that are driving the pet wearables market are the rising concerns regarding pet health and technological innovation, along with the rapid urbanization in the emerging economies that are in this region. Additionally, the increasing trend of adopting pets as companions for mental stability, fitness, and entertainment is one of the major factors that is involved in the rising demand for these pet wearables in this region. It was calculated that every year, about 600,000 pets are adopted all alone in India. This growth in the number of pets is resulting in the rising demand for wearables, creating opportunities for establishing various small and medium enterprises catering to pet care demand.

The rising technological advancements like RFID, a microchip that gets implanted under the pet’s skin to identify the pet as yours, are letting them get information such as the pet’s immunization, contact information, name, etc, which is boosting their adoption in this region. The pet wearables not only work with RFID but are also integrated with GPS-based technologies for monitoring multiple health-related biometric data during activities.

The establishment of new start-ups and small-scale industries due to the growing demand for pet wearables among pet owners is increasing the opportunities for market expansion during the forecast period. The increasing advancements in the technology for monitoring pet health with better results are creating possibilities for growth in market value.

The increasing adoption of pets across the region is driving the Asia-Pacific pet wearables market growth. In most of the countries of developing nations like China, India, Japan, and South Korea, pet adoption is increasing at a rapid rate. China is one of the largest pet wearable manufacturers in the Asia Pacific region. With the increasing adoption of modernization, Asian countries are adapting to technological advancements; China is known as a technological hub for various advanced innovations and cutting-edge technologies. Due to the increasing dominance of Western culture in urban areas, pet adoption is becoming a culture. The increasing demand for technological advancements in pet wearables accelerates the market's growth. Pet wearables are more advantageous due to the identification and tracking facility of the pet's location. It also helps monitor the pet's health conditions, such as heart rate, oxygen level, and sleep cycle with pet fitness. The market players are focusing on developing communication protocols for pet monitoring. Introducing sensor technologies is expected to enhance the technology in pet wearables by increasing the market value. 

The increased use of IoT technology in pet wearables makes initial adoption expensive. Technology-based gadgets are expensive, and maintenance is also expensive, hampering market growth. The sudden adoption of pet wearables for pets is difficult, making them uncomfortable, and the radiation emitted may affect the pet's mood. Using batteries in pet wearables for work is becoming a challenge for market growth. Pet owners are demanding small and rechargeable batteries for their pet wearable devices instead of the limited lifespan of lithium-ion batteries. 

Impact of COVID-19 on the APAC pet wearables market:

The sudden arrival of the pandemic has impacted each sector. The strict lockdown regulations disrupted the supply of raw materials and the finalized goods delivery by creating losses for the manufacturers. However, the pandemic has increased concerns about pet health and fitness, which increased the adoption of pet wearables among pet owners. The remote working environment due to the pandemic has influenced people to adopt pets in various countries like Japan and China by demanding pet wearables. 

REPORT COVERAGE:

This research report on the APAC pet wearable market has been segmented and sub-segmented into the following categories.

APAC Pet Wearables Market - By Product Type:

• Smart Collar
• Smart Camera
• Smart Harness & Vest
• Tags

The smart collar segment dominated the pet wearables market due to its facilities, such as GPS technology, which gives the pet's location. The smart collar also tracks the pet's fitness, which shows the pet's high activity and resting period. The smart cameras segment has gained traction in recent years due to direct communication with the pets through the webcam fitted into the pet wearable devices. The smart camera segment is expected to grow significantly over the forecast period due to the real-time video feeds with built-in emergency alarms. 

APAC Pet Wearables Market - By Technology:

• GPS
• RFID
• Sensors

The RFID technology segment dominated the Asia Pacific pet wearable market as it helped improve pet device identification and tracking. The RFID inserts a radiofrequency chip, improving the identification process. RFID-based pet wearable devices work with the sensors to detect health-related problems in the pet. Sensors detect the pet's body temperature, calorie intake, respiration, and heart rate. RFID works with WiFi, gaining traction due to its location-based services for tracking pet activity. GPS trackers with advanced technology are popular in many developed countries such as China, Japan, and Australia.

APAC Pet Wearables Market - By Application:

• Identification and Tracking
• Monitoring and Control
• Medical Diagnosis, Treatment and Facilitation
• Safety and Security

The identification and Tracking segment held the largest share in the pet wearables revenue in 2022 due to increased cases of missing pets. The medical Diagnosis, Treatment, and Facilitation segment has been gaining traction over the past period due to the growing cases of obesity in animals, mostly dogs and cats. Obesity in animals leads to severe disease conditions such as arthritis, difficulty in breathing, hormonal imbalance, and diabetes with heat sensitivity. 

APAC Pet Wearables Market – By Country:

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of APAC

China dominated the Asia Pacific region as it held the largest pet wearable manufacturer industry compared to other countries. Japan and South Korea held the second position due to the increased adoption of pets in these countries. According to the Japan Food Association, a 15% increase in dog and cat ownership was witnessed in 2021 compared to previous years. Increasing government initiatives and educating people about the benefits of using pet wearables are accelerating the growth in market value. The Australian government has made mandatory RFID tagging for farm animals in Australia, which is the major driving factor. The increasing disposable incomes of people in emerging countries such as India, Indonesia, Philippines, Thailand, Malaysia, and others are boosting the adoption of pets. The South Korea and Singapore markets are estimated to grow substantially over the forecast period. 

KEY MARKET PLAYERS:

Whistle Labs (US), PetPace (US), Garmin (US), FitBark (US), Tractive (Austria), Link AKC (US), Motorola (US), Num’Axes /EYENIMAL (France), KYON (Greece), Scollar (US), GoPro (US), and Felcana (UK) are some of the notable companies in the APAC pet wearables market.