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Pulished Date April, 2021
ID: 10610
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Smart Connected Pet Collar Market by Pet Type (Cats and Dogs) and Sales Channel (Offline and Online): Opportunity Analysis and Industry Forecast, 2021–2026

Pulished: April, 2021
ID: 10610
Pages: 175

Smart Connected Pet Collar Market Size & Trends 2026:

Smart Connected Pet Collar Market was assessed at $ 382.7 million in 2021 and is foreseen to reach $ 613.5 million by 2026, developing at a CAGR of 9.5% from 2021 to 2026.

Smart Connected Pet Collars are designed to monitor temperature, heart rate, position, and location of pets through wireless communication media. These necklaces display all the necessary information that you have collected through mobile apps. They are specially designed to monitor and track the location of pets. Moreover, veterinarians also use this information to treat pets.

The relationship between the owner and the animal is much higher. So it's very dramatic when the owner's pet is lost or stolen because there is an emotional connection. Along with the growth of the conventional wearable device market, the smart connected pet collars and wearable pet devices market has grown. The smart connected pet collar is a versatile tool unlike the traditional collar that can connect wirelessly to a smartphone via Wi-Fi or Bluetooth and provides information that helps track pet activity and location. The smart pet collars can also be used for training and also include various settings like GPS, temperature and buzzer for location. In addition, the growing demand from people who work for the control of pets is one of the growth factors of the global smart connected pet collars market. Additionally, due to late working hours, pet owners demand smart connector collars that allow them to monitor their pets from their workplace.

Impact of COVID-19 on Smart Connected Pet Collar Market:

The coronavirus pandemic has had a strong impact on consumer spending around the world. The loss of income during the lockdown and the uncertain future are supposed to affect consumer spending on pet ownership and care. However, the pandemic has made it possible for pet owners to spend more time with their pets and to better understand their nutritional and emotional needs. The stronger ties are expected to drive demand for IoT-enabled pet care products once economic conditions improve.

Recent Developments:

• Tractive recently released a GPS Tracker and Cat Activity Tracker, which allows owners to find out where the cat is going, how long the cat is spending in various locations, and search if necessary.

• Fit Bark has partnered with Fit Bit, which allows them to add more functionality to smart pet collars so that the device can track distance traveled daily, including calories burned.

Market Growth and Trends:

• Technological advancements and the growing adoption of companion animals are identified as the major market drivers for the global smart-connected pet collars market. The growing adoption of smartphones ensures better use of IoT for pet care and general surveillance. The animal is next to a human baby to many people and needs constant care and attention. The most recent study on pet ownership conducted by the American Pet Products Association (APPA) found that 68% of all U.S. households own a pet and an increasing number of these people see their pets as members of the family.

• In developed countries, smart connected pet collars are more popular and in high demand than in developing countries. High per capita income and the presence of Tier 1 companies are the main market drivers in developed countries. Furthermore, significant consumer knowledge about the products available in the market is supposed to drive the future growth of the smart connected pet collars market in the developed areas.

Drivers and Market Restraints:

Key factors driving the growth of the global smart connected pet collars market include increasing spending on pet products, rising cases of animal loss, ongoing surveillance and monitoring of pet health, and ease of use of smart wearables. However, factors such as increased pet allergy and high cost compared to their counterparts are expected to hamper this business growth. Additionally, new aesthetic innovations have gained popularity in recent years, which in turn is supposed to create lucrative opportunities for market expansion in the coming years.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Application, Type, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

FitBark, Radio Systems Corporation, Tractive, PetPace, Eureka Technology Partners, LLC, Scollar, Wagz, Inc., KYON, Whistle Labs Inc., and Fi.

Smart Connected Pet Collar Market segmentation:

Based on the pet type, the global smart-connected pet collars market is bifurcated as cats and dogs. The dog segment represented the main market share; however, the cat segment is likely to grow with the highest CAGR during the analysis period. The increasing popularity of smart connected products, due to their multiple benefits, has resulted in an increased demand for smart wearables in developed regions. Additionally, extensive advertising and marketing increased consumer awareness of smart technology and augmented spending and pet products are expected to drive the growth of the smart connected pet collars market.

On the basis of the sales channel, the market is classified into offline channels and online channels. Online channels will continue to gain popularity in the coming years as they offer greater advantages over points of sale. American, French, and Canadian pet owners especially prefer online sales to the traditional channel, due to its many advantages, such as a hassle-free shopping experience, varied options and countless offers.

Regional Analysis:

Depending on the region, the global smart connected pet collar industry is studied in

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East and Africa

North America leads in terms of market share; however, the Asia-Pacific region is predicted to grow with the highest CAGR during the outlook period.

Market growth in North America is attributed to heavy investment in research and development, coupled with strong consumer awareness and willingness to pay for advanced technologies. According to estimates by the American Pet Products Association, Inc. (APPA), in 2019, money spent on pets in the United States was $ 95.7 billion. These include expenses for pet food, medical care, treatment, general care, and other grooming services.

 Key market players:

Some of the major players in the global Smart Connected Pet Collars market include FitBark, Radio Systems Corporation, Tractive, PetPace, Eureka Technology Partners, LLC, Scollar, Wagz, Inc., KYON, Whistle Labs Inc., and Fi.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods   

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends   

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Smart Connected Pet Collar Market, By Pet Type  

                                6.1.1 Dogs          

                                6.1.2 Cats            

       6.1.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

    6.2 Smart Connected Pet Collar Market, By Sales Channel   

                                6.2.1 Offline      

                                6.2.2 Online       

      6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region 

                7.2 North America - Market Analysis (2021- 2026)    

                                7.2.1 By Country              



                                7.2.2 By Pet Type            

                                7.2.3 By Sales Channel  

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Pet Type            

                                7.3.3 By Sales Channel  

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Pet Type            

                                7.4.3 By Sales Channel  

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Pet Type            

                                7.5.3 By Sales Channel  

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Pet Type            

                                7.6.3 By Sales Channel  

8. Key Player Analysis                                    

                8.1 FitBark                          

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Radio Systems Corporation                 

                8.3 Tractive                        

                8.4 PetPace                       

                8.5 Eureka Technology Partners, LLC                      

                8.6 Scollar                           

                8.7 Wagz, Inc                     

                8.8 KYON                            

                8.9 Whistle Labs Inc                        

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Smart Connected Pet Collar Market By Region, From 2021-2026 ( USD Billion )
  2. Global Smart Connected Pet Collar Market By Pet Type, From 2021-2026 ( USD Billion )
  3. Global Dogs Market By Region, From 2021-2026 ( USD Billion )
  4. Global Cats Market By Region, From 2021-2026 ( USD Billion )
  5. Global Smart Connected Pet Collar Market By Sales Channel, From 2021-2026 ( USD Billion )
  6. Global Offline Market By Region, From 2021-2026 ( USD Billion )
  7. Global Online Market By Region, From 2021-2026 ( USD Billion )

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