The Asia Pacific Water Enhancers Market size is estimated at USD 981.2 million in 2022 and is expected to expand at a CAGR of 13.8% to reach USD 520.4 million by 2028. Enhanced water is a class of products that are advertised as water containing additives, such as artificial or natural flavorings, carbohydrates, sweeteners, vitamins and minerals. Most of the enhanced drinks were low in carbs than non-diet soft drinks.
The primary drivers of the APAC Water Enhancers market are the increase in health consciousness of the people about the carbonated soft drinks, as they have high sugar content. Obesity is one of the prevalent problems of the region, so, the majority of the population is trying to avoid it by using these water sweeteners.
The APAC Water Enhancers market is also driven by the urbanization and emerging economies of the region.
The availability of other alternatives such as soft drinks and the popularity of these products is a significant restraint to the APAC Water Enhancers market.
The research of the APAC Water Enhancers market takes place in two phases namely-
Secondary Research The first phase of the research process is extensive secondary research and identification of the related intelligence. Secondary data is compiled from various sources. Extensive secondary research helps in generating hypothesis and identifying critical areas of interest that are investigated through primary research.
Primary Research This entails conducting hundreds of primary interviews with industry participants and commentators in order to validate the data points obtained from secondary research and to fill the data gaps. A primary interview provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc. It also helps in deciding the scope and deliverables of the study in terms of the requirement of the market. Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies.
Based on the Product, the APAC Water Enhancers market is segmented into Flavored drinks, Sports/Energy Drinks, Fitness Drinks and Others. Out of these, Flavored drinks segment holds the majority of the market share in 2019, with over USD 210 million, which can be attributed to the fact that flavored drinks serve as the perfect alternative to carbonated soft drinks. As many people want to have these drinks on a daily basis, this segment holds the largest market share in the APAC market.
Also, Fitness Drinks is expected to be the fastest-growing segment, expanding at a CAGR of 16.2% due to the increase in health-conscious people. There has been a significant group of people who are enrolling themselves into the fitness programs and gyms and other activities in this region. These people have severe diet restraints, and the water enhancers provide them with the required number of Antioxidants, vitamins, etc., which results in the growth of Fitness drinks segment of APAC Water Enhancers market.
Based on the added ingredient, the Asia Pacific water enhancer market is divided into vitamins and minerals, antioxidants, electrolytes, sweeteners, and others. Of these, the vitamins and minerals segment holds a noteworthy share in the regional market, followed by antioxidants and electrolytes. However, with the increasing demand for controlling free radicals, the antioxidants segment is expected to witness rapid development in the coming years in all the areas of the Asia Pacific.
Based on the Distribution Channel, the APAC Water Enhancers market is segmented into Hypermarket/Supermarket, Online Channel, Pharmacy, Convenience Store and others. Of these, Hypermarket/Supermarket segment holds the majority of the market share in 2019, with over 45%, which is due to the availability of multiple brands under the same roof. Many customers want to taste the flavor before actually buying the product, and the Hypermarkets offer this advantage over other segments.
Also, Online Channel is expected to be the fastest-growing segment with a CAGR of 15.7%, owing to the penetration of smartphones. With increased penetration of smartphones and tight schedules of working-class people, many customers are now buying these products via an online channel, which is a significant driver of APAC Water Enhancers Market.
Based on the Region, the APAC Water Enhancers market is segmented into India, China, Japan South Korea and Australia. Of these, China dominated with 25% revenue share in 2019 due to the increased number of private labels. The customers' interest in westernization drives the Chinese economy. Although the Chinese do not seem particularly interested in soft drinks due to the health issues, they seem to have a clear interest in water enhancers as they have fewer calories of sugar, driving the Chinese market.
Also, India is expected to be the fastest-growing nation with a CAGR of over 15.6%, attributing to the increased health-conscious people around the country and the increased disposed income as a result of urbanization.
Key Players in the Market:
The key players of Asia Pacific Water Enhancers Market include
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