The global enhanced water market is expected to be worth USD 11.71 billion by 2029 from USD 7.93 billion in 2024, growing at a CAGR of 8.1% from 2024 to 2029.
Enhanced water is a beverage category or a form of water bottle that has been filtered and is contamination-free. It's classified as water with additional tastes, sweeteners, vitamins, minerals, and other substances to improve the taste as well as nutritional advantages. When compared with untreated soft drinks, these have fewer calories yet contain the same number of calories as a sports drink. They offer a lot of advantages and contain key minerals like magnesium, potassium, salt, and carbs that help the body refuel. They are not a replacement for a well-balanced diet, but they may be a decent option for those who are trying to wean themselves off sugary drinks and sodas. People who engage in high-intensity workouts, lead busy lives, and like on-the-go items are the most likely to consume these. These are packaged in simple-to-carry packaging, making them easy to transport.
The rise of the Enhanced Water Market is mostly due to an increase in the consumption of healthy hydration as well as soothing thirst-quenching drinks as people become more conscious of the negative effects of dehydration on health. Furthermore, customers' preference for flavoring beverages over carbonated beverages high in carbohydrates and chemicals is projected to propel this industry forward. The sector is expected to profit from the rising relevance of refreshment drinks among consumers all over the world. Minerals including sodium, potassium, and magnesium are found in enhanced water and serve to maintain the body's ionic equilibrium. Carbs, which help in bodily regeneration, are found in many enhanced water solutions. The market for better water is expected to grow dramatically in the next years as people become more aware of the detrimental effects of dehydration on health. These items contain functional food components such as plant-based compounds, plant liquids, plus vegetable and fruit extracts. The increased desire for refreshing, healthful, and hydrating beverages is one of the primary trends in the worldwide enhanced water market. Customers' increasing preference for flavored drinks over carbonated beverages laden with sugars and chemicals is projected to propel the industry. The market's growth is aided by rapid urbanization and a growing desire for water bottles for outdoor use. The market will rise due to sedentary lifestyles and rising worries about digestive health. The demand for improved water is being pushed by current wellness and health trends, as well as a growing awareness of the negative effects of dehydration on general health.
The restraining factors that are limiting the global enhanced water market are the absence of a completely nutritious drink and a lack of knowledge about the product may obstruct the market's growth. Owing to the quality and freshness of the product, considerable cash is also required for storage facilities.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
8.1% |
Segments Covered |
By Product, Distribution Channel and Region |
Various Analyses Covered |
Global, Regional and country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Market Leaders Profiled |
Nestle S.A, Groupe Danone, PepsiCo, The Coca-Cola Company, Karma Culture LLC, Hint Water Inc., Kraft Foods, New York Spring Water Inc., Sunny Delight Beverages Company., Penta Water. |
In the worldwide enhanced water market, favored enhanced water has a considerable revenue share. These goods have become more essential in the diets of those who seek a particular flavor and the greatest market share because of carving out a niche in the diets of those who prefer favored beverages.
The offline distribution channel is said to be the dominant one in the global market. Pharmacists, pharmacist stores, hypermarkets, and superstores, as well as retail outlets at airports, hotels, and movie theatres, are examples of offline distribution channels. A good element is increased product visibility across retail locations including CVS Health, Costco, Kmart, Walgreens, and Wal-Mart. The bulk of manufacturers rely on retailers to distribute their products. The supply chain in the market is also handled by agents and wholesalers. Wholesalers purchase things in bulk from producers, break them into tiny packets, and deliver these to merchants, who would then sell them to consumers.
Nestle S.A., Groupe Danone, PepsiCo, The Coca-Cola Company, Karma Culture LLC, Hint Water Inc., Kraft Foods, New York Spring Water Inc., Sunny Delight Beverages Company, and Penta Water are playing the leading role in the global enhanced water market.
In March 2021, With Evian+, Evian introduced a practical, flavored sparkling canned water. Evian+, a drink enhanced with magnesium and zinc, has been introduced by the natural mineral water brand Evian. The new range is the first Evian product packed in a can and represents a fresh entry for the Danone brand into two categories: sparkling and flavored. Raspberry and ginseng, Lime and ginger, Grapefruit and basil, and Cucumber and mint are the four flavors offered in the US. The beverages are sugar-free, sweetener-free, and calorie-free, and are fortified with magnesium and zinc, which support optimal brain function.
In January 2020, Keurig Dr. Pepper announced the acquisition of Limitless, a caffeinated sparkling water brand located in Chicago. The deal's terms were not disclosed, but the partnership would assist in expanding the distribution of Limitless goods, which are mostly offered at Walmart. Limitless also produces cold brew coffees and green teas, which are available in kegs and as wholesale coffee beans. There are 35 milligrams of caffeine in Limitless sparkling water, no sugar, and no calories. Grapefruit Hibiscus, Cucumber Pear, Watermelon, Ginger Mint, Blood Orange, and Lemon Lime are among the varieties available in the canned drink.
By Product
By Distribution Channel
By Region
Frequently Asked Questions
The Global Enhanced Water Market is segmented on the basis of Product, Distribution Channel, And Geography.
The major players are Nestle S.A, Groupe Danone, PepsiCo, The Coca Cola Company, Karma Culture LLC, Hint Water Inc, Kraft Foods.
The projected market size and growth rate are anticipated to increase at US$ 10.29 Billion by 2027, with a growing CAGR of 8.1% in the next six years and that is 2022-2027.
The increase in the awareness of the health benefits associated with these products along with rising interest in youngsters in fitness-related activities and sports are the major factors responsible for the growth of this market.
North America has been a chartbuster in this global enhanced water market region
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