Enhanced Water Market

Global Enhanced Water Market Size (2024 to 2029)

The global enhanced water market is expected to be worth USD 11.71 billion by 2029 from USD 7.93 billion in 2024, growing at a CAGR of 8.1% from 2024 to 2029.

Current Scenario of the Global Enhanced Water Market

Enhanced water is a beverage category or a form of water bottle that has been filtered and is contamination-free. It's classified as water with additional tastes, sweeteners, vitamins, minerals, and other substances to improve the taste as well as nutritional advantages. When compared with untreated soft drinks, these have fewer calories yet contain the same number of calories as a sports drink. They offer a lot of advantages and contain key minerals like magnesium, potassium, salt, and carbs that help the body refuel. They are not a replacement for a well-balanced diet, but they may be a decent option for those who are trying to wean themselves off sugary drinks and sodas. People who engage in high-intensity workouts, lead busy lives, and like on-the-go items are the most likely to consume these. These are packaged in simple-to-carry packaging, making them easy to transport.

MARKET DRIVERS

The rise of the Enhanced Water Market is mostly due to an increase in the consumption of healthy hydration as well as soothing thirst-quenching drinks as people become more conscious of the negative effects of dehydration on health. Furthermore, customers' preference for flavoring beverages over carbonated beverages high in carbohydrates and chemicals is projected to propel this industry forward. The sector is expected to profit from the rising relevance of refreshment drinks among consumers all over the world. Minerals including sodium, potassium, and magnesium are found in enhanced water and serve to maintain the body's ionic equilibrium. Carbs, which help in bodily regeneration, are found in many enhanced water solutions. The market for better water is expected to grow dramatically in the next years as people become more aware of the detrimental effects of dehydration on health. These items contain functional food components such as plant-based compounds, plant liquids, plus vegetable and fruit extracts. The increased desire for refreshing, healthful, and hydrating beverages is one of the primary trends in the worldwide enhanced water market. Customers' increasing preference for flavored drinks over carbonated beverages laden with sugars and chemicals is projected to propel the industry. The market's growth is aided by rapid urbanization and a growing desire for water bottles for outdoor use. The market will rise due to sedentary lifestyles and rising worries about digestive health. The demand for improved water is being pushed by current wellness and health trends, as well as a growing awareness of the negative effects of dehydration on general health.

MARKET RESTRAINTS

The restraining factors that are limiting the global enhanced water market are the absence of a completely nutritious drink and a lack of knowledge about the product may obstruct the market's growth. Owing to the quality and freshness of the product, considerable cash is also required for storage facilities.

Impact of COVID-19 on the global enhanced water market

The COVID-19 outbreak has had a major impact on the community throughout the world. Every business must battle on two occasions: wellness and money, and it will be forced to endure this enforced downturn. With the global economic downturn and the resulting cash constraints, there is a lot of hope that the recovery period will proceed smoothly. As little more than a result of its proliferation, the Coronavirus has harmed the globe. Lockdowns and severe social isolation measures have been implemented in almost every country. Supply networks have already been disrupted as a result. The pandemic has wreaked havoc on the global infrastructure. As a result, there were advantages and disadvantages for the global market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Enhanced Water Market By Product

In the worldwide enhanced water market, favored enhanced water has a considerable revenue share. These goods have become more essential in the diets of those who seek a particular flavor and the greatest market share because of carving out a niche in the diets of those who prefer favored beverages.

Global Enhanced Water Market By Distribution Channel

The offline distribution channel is said to be the dominant one in the global market. Pharmacists, pharmacist stores, hypermarkets, and superstores, as well as retail outlets at airports, hotels, and movie theatres, are examples of offline distribution channels. A good element is increased product visibility across retail locations including CVS Health, Costco, Kmart, Walgreens, and Wal-Mart. The bulk of manufacturers rely on retailers to distribute their products. The supply chain in the market is also handled by agents and wholesalers. Wholesalers purchase things in bulk from producers, break them into tiny packets, and deliver these to merchants, who would then sell them to consumers.

KEY MARKET PLAYERS

Nestle S.A., Groupe Danone, PepsiCo, The Coca-Cola Company, Karma Culture LLC, Hint Water Inc., Kraft Foods, New York Spring Water Inc., Sunny Delight Beverages Company and Penta Water are playing the leading role in the global enhanced water market.

RECENT HAPPENINGS IN THE MARKET

• In March 2021, With Evian+, Evian introduced a practical, flavored sparkling canned water. Evian+, a drink enhanced with magnesium and zinc, has been introduced by the natural mineral water brand Evian. The new range is the first Evian product packed in a can and represents a fresh entry for the Danone brand into two categories: sparkling and flavored. Raspberry and ginseng, Lime and ginger, Grapefruit and basil, and Cucumber and mint are the four flavors offered in the US. The beverages are sugar-free, sweetener-free, and calorie-free, and are fortified with magnesium and zinc, which support optimal brain function.

• In January 2020, Keurig Dr. Pepper announced the acquisition of Limitless, a caffeinated sparkling water brand located in Chicago. The deal's terms were not disclosed, but the partnership would assist in expanding the distribution of Limitless goods, which are mostly offered at Walmart. Limitless also produces cold brew coffees and green teas, which are available in kegs and as wholesale coffee beans. There are 35 milligrams of caffeine in Limitless sparkling water, no sugar, and no calories. Grapefruit Hibiscus, Cucumber Pear, Watermelon, Ginger Mint, Blood Orange, and Lemon Lime are among the varieties available in the canned drink.

DETAILED SEGMENTATION OF THE GLOBAL ENHANCED WATER MARKET INCLUDED IN THIS REPORT

This research report on the global enhanced water market has been segmented and sub-segmented into the following categories.

By Product

• Flavored
• Plain

By Distribution Channel

• Online
• Offline

By Region

• North America
• Europe 
• Asia Pacific
• Latin America
• The Middle East and Africa