Pulished Date August, 2019
ID: 3573
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Sports Drink Market by Type (Isotonic, Hypertonic and Hypotonic), Flavor (Orange, Lemon, Grape, Mixed Berries, Fruit Punch, Mixed Fruits and Others), Distribution Channel (Supermarket/Hypermarket, Retail Stores, Convenience Stores and Online Retail), and Region - Global Forecast to 2025

Pulished: August, 2019
ID: 3573
Pages: 185

Sports Drink Market Size & Forecast (2020-2025):

The global sports drink market Size was valued at USD 12.86 billion in 2019 and expected to rise at a Compound Annual Growth Rate (CAGR) of 5.1% to reach USD 15.57 billion by 2025.

Market Scenario:

Sports drink are beverages, which have sugar, salt, carbohydrates, protein, vitamins, minerals, and electrolytes such as sodium, potassium, and other ingredients. Sports drinks assist athletes in replacing electrolytes, energy, and water before, throughout, or after a competition or training. Rising calls for these drinks among athletes and individuals engaged in more physical activities majorly drives the market. The primary goal of consuming Sports drink is to recover the nutritional contents that are lost during sweat and also to escalate the energy metabolism in the human body.

Sports Drink Market Growth and Trends:

Rising athlete community and an increasing number of sports individuals in growing countries are some of the other factors driving the market. In addition to that, increasing customer inclination towards physical fitness and an escalated number of fitness centers and health clubs are estimated to boost market expansion. Makers are focusing on growing their product portfolio by innovating the latest flavors with added health advantages. They are targeting various age groups due to the popularity of sports drinks among teenagers and adults. Customer inclination towards natural and organic products owing to fewer side effects related to them is causing hindrance in the market expansion. Nevertheless, the production of sports drinks with natural ingredients, like natural sweeteners, is estimated to boost the market expansion by offering the opportunity to the makers to add value to their products.

New developments and demand:

  • Coca-Cola beverages company has announced the introduction of its sports beverage Powerade, which is touted to give fierce competition to PepsiCo's Gatorade. This launch marks the firm's advent into the sports beverages market, even as the company looks to diversify its portfolio to provide more choices to customers that are choosing health drinks over and above sweetened carbonated beverages.
  • Coca-Cola India has roped in former Indian cricket team captain Mahendra Singh Dhoni to endorse the Powerade, which is available in the market in two flavours, namely mountain blast and orange surge. The US$ 2 billion brands of Powerade, was the official sports drink of the ICC Cricket World Cup in 2019.
  • Natural Recovery, based in Columbus, Ohio, provides a namesake non-carbonated, which is a highly oxygenated beverage line that accounts for 2.5-times the electrolytes of leading sports drinks, as per the company.

Report Coverage:



Market Size Available

2019 – 2025

Base Year


Forecast Period

2020- 2025

Segments Covered

By Type, Flavors and Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders

The Coca-Cola Company, Gatorade The Sports Fuel Company, J Donohoe Beverages Ltd, BA Sports Nutrition, LLC, All Sport, Inc, PepsiCo, GU Energy Labs, BE Innovations, CytoSport, Inc, Otsuka Pharmaceutical Co., Ltd

Sports Drink Market Segmentation Analysis:

By type:

  • Isotonic
  • Hypertonic
  • Hypotonic

The isotonic drink has almost the same amount of sugar and salt as in the human body, while hypertonic and hypotonic beverages are higher and lower respectively in concentration. It is expected that by 2025, the isotonic sector will cross USD 11.9 billion and rise over the foreseen period at a healthy CAGR. However, at the highest CAGR of 4.6 percent in the expected period, the hypertonic product form will probably grow.

By flavors:

  • Orange
  • Lemon
  • Mixed Berries
  • Fruit Punch
  • Grape
  • Mixed Fruits
  • Others

Orange and lemon are the most preferred flavors of sports drinks around the world, and the new entrants in the market are also primarily focusing on those two. They are expected to witness a considerable growth rate in the future, along with the latest product innovations that comprise other flavors.

By distribution channel:

  • Retail stores
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail

In addition to the increasing online stores and booming food and beverage market, the growth of retail products such as supermarkets and hypermarkets is estimated to have a better result in the market expansion. Owing to the ease in comparing cost-effective prices to other stores, the retail and supermarkets sectors are presumed to account for the highest share in the worldwide market. Also, escalated disposable sales in growing regions contribute to customer propensity in the supermarket and hypermarket for bulk purchases.

Sports Drink Market Region wise analysis:

Market Segmentation based on the region:

North America

  • U.S
  • Canada


  • Norway
  • Germany
  • Sweden

Asia Pacific

  • China
  • India
  • Japan

Latin America

  • Brazil
  • Mexico
  • Argentina

Middle East and Africa

  • Middle East
  • Africa

The USA sports drink market is estimated to showcase high expansion and rise at a CAGR of 7.8% over the foreseen period. The country is marked by the strong presence of some of the key brands like Gatorade, Powerade, and BodyArmor. It is expected that about 60.0% of males and 40% of the female population in the U.S. are usual customers of sports drinks. This rising trend is further probable to fuel market expansion over the forecast period. In 2018, the North America sports drink market held the highest share of 40.3% on the basis of revenue. The region continues to be the dominating market due to the rising trend of athleticism and increasing concerns over health. The changing customer lifestyle that is leading to a shift towards healthy dietary patterns is also estimated to propel the market expansion in this area.

Countries in Europe like Germany are among the major markets for sports drinks, due to the high disposable incomes of consumers, followed by the countries in the Asia Pacific. Countries like China, India, and Japan are expected to hold high potential for market expansion because of the presence of a large young population.

Key Players in the Market:

Major Key Players in the Sports Drink Market are

  • The Coca-Cola Company
  • Gatorade The Sports Fuel Company
  • J Donohoe Beverages Ltd
  • BA Sports Nutrition, LLC
  • All Sport, Inc
  • PepsiCo
  • GU Energy Labs
  • BE Innovations
  • CytoSport, Inc
  • Otsuka Pharmaceutical Co., Ltd


1. Introduction                          

          1.1 Market Definition                 

          1.2 Scope of the report              

          1.3 Study Assumptions              

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                     

          2.1 Analysis Design         

          2.2 Research Phases                  

                   2.2.1 Secondary Research 

                   2.2.2 Primary Research     

                   2.2.3 Data Modelling        

                   2.2.4 Expert Validation     

          2.3 Study Timeline           

3. Report Overview                    

          3.1 Executive Summary              

          3.2 Key Inferencees         

4. Market Dynamics                   

          4.1 Impact Analysis         

                   4.1.1 Drivers

                   4.1.2 Restaints      

                   4.1.3 Opportunities

          4.2 Regulatory Environment                 

          4.3 Technology Timeline & Recent Trends                

5. Competitor Benchmarking Analysis                      

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis        

                   5.1.2 Products/Service     

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape              

          5.3 Joint Ventures & Collaborations                

6. Market Segmentation                       

          6.1 Sports Drinks Market, By Type                  

                   6.1.1 Isotonic        

                   6.1.2 Hypertonic    

                   6.1.3 Hypotonic     

                   6.1.4 Market Size Estimations & Forecasts (2019-2024)      

                   6.1.5 Y-o-Y Growth Rate Analysis        

                   6.1.6 Market Attractiveness Index        

          6.2 Sports Drinks Market, By Flavor                

                   6.2.1 Orange

                   6.2.2 Lemon

                   6.2.3 Mixed Berries

                   6.2.4 Grape 

                   6.2.5 Fruit Punch   

                   6.2.6 Mixed Fruits  

                   6.2.7 Market Size Estimations & Forecasts (2019-2024)      

                   6.2.8 Y-o-Y Growth Rate Analysis        

                   6.2.9 Market Attractiveness Index        

          6.3 Sports Drinks Market, By Distribution Channel               

                   6.3.1 Retail Stores  

                   6.3.2 Convenience Stores 

                   6.3.3 Supermarkets/Hypermarkets       

                   6.3.4 Online Stores

                   6.3.5 Market Size Estimations & Forecasts (2019-2024)      

                   6.3.6 Y-o-Y Growth Rate Analysis        

                   6.3.7 Market Attractiveness Index        

7. Geographical Landscape                  

          7.1 Global Identity Governance and Administration Market, by Region               

          7.2 North America - Market Analysis (2018 - 2024)           

                   7.2.1 By Country    



                   7.2.2 By Type        

                   7.2.3 By Flavor       

                   7.2.4 By Distribution Channel     

          7.3 Europe            

                   7.3.1 By Country    






                    Rest of Europe

                   7.3.2 By Type        

                   7.3.3 By Flavor       

                   7.3.4 By Distribution Channel     

          7.4 Asia Pacific                

                   7.4.1 By Country    




                    South Korea

                    South East Asia

                    Australia & NZ

                    Rest of Asia-Pacific

                   7.4.2 By Type        

                   7.4.3 By Flavor       

                   7.4.4 By Distribution Channel     

          7.5 Latin America            

                   7.5.1 By Country    




                    Rest of Latin America

                   7.5.2 By Type        

                   7.5.3 By Flavor       

                   7.5.4 By Distribution Channel     

          7.6 Middle East and Africa          

                   7.6.1 By Country    

                    Middle East


                   7.6.2 By Type        

                   7.6.3 By Flavor       

                   7.6.4 By Distribution Channel     

8. Key Player Analysis                          

          8.1 Coca-Cola Company            

                   8.1.1 Business Description

                   8.1.2 Products/Service     

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis        

                   8.1.5 Recent Developments        

                   8.1.6 Analyst Overview    

          8.2 PepsiCo           

          8.3 Gatorade         

          8.4 J Donohoe Beverages Ltd                

          8.5 BE Innovations           

          8.6 BA Sports Nutrition              

          8.7 All Sport Inc.             

          8.8 GU Energy Labs          

          8.9 CytoSport Inc.            

          8.10 Otsuka Pharmaceutical Co. Ltd               

9. Market Outlook & Investment Opportunities                   


          List of Tables         

          List of Figures                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Type, Flavors, Distribution Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Global Sports Drinks Market By Region, From 2020-2025 ( USD Billion )
  2. Global Sports Drinks Market By Type, From 2020-2025 ( USD Billion )
  3. Global Isotonic Market By Region, From 2020-2025 ( USD Billion )
  4. Global Hypertonic Market By Region, From 2020-2025 ( USD Billion )
  5. Global Hypotonic Market By Region, From 2020-2025 ( USD Billion )
  6. Global Sports Drinks Market By Flavor, From 2020-2025 ( USD Billion )
  7. Global Orange Market By Region, From 2020-2025 ( USD Billion )
  8. Global Lemon Market By Region, From 2020-2025 ( USD Billion )
  9. Global Mixed Berries Market By Region, From 2020-2025 ( USD Billion )
  10. Global Grape Market By Region, From 2020-2025 ( USD Billion )
  11. Global Fruit Punch Market By Region, From 2020-2025 ( USD Billion )
  12. Global Mixed Fruits Market By Region, From 2020-2025 ( USD Billion )
  13. Global Sports Drinks Market By Distribution Channel, From 2020-2025 ( USD Billion )
  14. Global Retail Stores Market By Region, From 2020-2025 ( USD Billion )
  15. Global Convenience Stores Market By Region, From 2020-2025 ( USD Billion )
  16. Global Supermarkets/Hypermarkets Market By Region, From 2020-2025 ( USD Billion )
  17. Global Online Stores Market By Region, From 2020-2025 ( USD Billion )

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