Electrolyte Mixes Market

Electrolyte Mixes Market Size, Share, Growth (2023-2028)

Electrolyte Mixes Market size was expected at USD 3.2 billion in 2023 to reach over USD 9.7 billion by 2028, recording a CAGR of 11.7% over the projection period 2023-2028

Electrolyte Mixes Market Overview:

As the number of consumers concerned about health and fitness increases globally, the demand for electrolyte mixes, especially in developed regions, has grown dramatically. Additionally, as more consumers continue to seek consulting services from dietitians, food experts, and fitness trainers, among others, levels of awareness of the benefits of electrolyte mixes have increased, which has led to steady growth in demand for these blends. Also, since electrolyte mixtures play an imperative role in enhancing the functions of the human body and regulating blood pressure, popularity levels around the world have risen in recent years. Players involved in today's electrolyte mixes market should focus on engaging in marketing campaigns, increasing awareness of their benefits, and pricing strategies to gain an advantage. Oral rehydration solutions have gained popularity around the world due to ease of use, availability of different flavors, and constant research effort, a factor that is supposed to drive the growth of the global electrolyte mixes market during the outlook period.

Recent Developments in the Electrolyte Mixes Industry:

• Unilever announced that it has entered into an agreement to acquire Liquid I.V., a manufacturer of electrolyte drink mixes, for an undisclosed amount. Liquidate I.V. was founded in 2012 by businessman Brandon Cohen, who prior to founding the company worked in sales for the Arizona Diamondbacks. The brand touts its proprietary cell transport technology, which is said to improve water hydration two to three times.

• Jagdale Industries has sold its brand ORS-L, an electrolyte-fortified ready-to-drink product to Johnson & Johnson Pte. Limited. Although the financial terms of the transaction are unknown, it has been obtained from sources that the sale was valued at Rs 750 million. MAPE's advisory group was the only banker to sign this transaction. The patented ORS-L brand developed by Jagdale has gained momentum in the marketplace as a non-invasive and easy-to-consume fluid replacement process at home, reducing hospitalizations.

• Johnson & Johnson (J&J), one of the world's leading companies in health products, acquired the ORSL brand of ready-to-drink electrolytes from Jagdale Healthcare, according to a press release. Jagdale Health Care is one of many Bangalore-based Jagdale Industries dedicated to food, health, plantations and related businesses.

• BASF Corporation, the largest subsidiary of German chemical manufacturer BASF, has agreed to sell its electrolyte business in Europe and the United States to Shenzhen Capchem Technology Co., Ltd. (Capchem) for $ 1.2 million. Under the terms of the agreement, Capchem will take over the electrolyte business of the New Jersey-based company, including associated technologies, the Selectilyte brand and other assets, as well as all customers.

Electrolyte Mixes Market Drivers:

The market for electrolyte mixes is driven by growing health awareness among consumers, especially athletes, as simply drinking water would not provide all the necessary minerals organization.

However, electrolyte-infused sports drinks are intended for athletes and sportsmen and not for people with sedentary lifestyles, as these drinks contain calories from added sugar. The ever-changing behavior of consumers around the world is one of the key factors that continue to influence global trends in the food and beverage industry. One of the main trends that has emerged in the food and beverage industry is that of electrolyte blends. While innovations in the food and beverage industry have come at a steady pace over the past decade, today brands aim to increase the health quotient of their products to meet the growing concerned population of your health in the world. Electrolyte-mixed functional waters have gained enormous popularity around the world as the fitness market grows exponentially.

Electrolyte Mixes Market Restraints:

Sensing the rising need for fitness products, several leading companies have entered the electrolyte mixes market in recent years. Additionally, increased consumer awareness of the benefits of consuming electrolyte blends has significantly driven the overall demand around the world. The increase in the number of health-oriented consumers globally, attractive marketing strategies and the growing focus on introducing electrolyte blends with innovative packaging are some of the other factors expected to drive market growth overall electrolyte mixes business over the conjecture period. The market demand for electrolyte mixes is rising due to the augmented use of these products and the growing need for energy drinks across the planet. The growing number of health-conscious consumers, as well as the high number of consumers participating in various outdoor sports and athletic activities, have led to a worldwide demand for electrolyte mixes.

REPORT COVERAGE:

Electrolyte Mixes Market Segmentation:

The global electrolyte mixes market has been segmented based on the

1. product type

2. distribution channel

By product type, the market has been divided into

• RTD drinks

• electrolyte powders

• tablets

• capsules

• among others.

According to the distribution channel,

• store-based

• non-store-based

Electrolyte Mixes Market Regional Analysis:

• North America

• Asia Pacific

• Europe

• Latin America

• The Middle East and Africa.

In North America, the adoption of healthy lifestyles with an emphasis on sports and fitness and high disposable incomes is driving business growth. Additionally, the increasing consumption of RTD beverages and health beverages is supporting the market boom.

In Asia-Pacific, the consumption of electrolyte mixes is increasing especially in developing countries such as China and India. The market has growth potential in the hot and humid Asian subcontinent. Additionally, the increase in per capita disposable income in the region is expected to drive market growth during the outlook period. The introduction of innovative isotonic drinks with varied flavors such as lemon and strawberry is driving industry growth in Europe. Furthermore, the growing health-conscious population in the region is expected to fuel the demand for electrolyte blends in Europe. The rest of the world market is estimated to grow at a significant rate due to effective product positioning, increased per capita disposable income, and ease of consumption in the form of electrolyte powders concentrates, and tablets.

Impact of COVID-19 on Electrolyte Mixes Market

The unprecedented coronavirus pandemic is expected to have a minor impact on the overall growth of the global electrolyte mixes market. As many consumers continue to realize the importance of electrolyte blends and their role in improving overall fitness, the demand for these mixes has grown steadily in 2020 around the world. However, due to strict lockdowns and closing of shopping malls, retail stores and supermarkets in several countries around the world, offline sales fell significantly in 2020. However, online sales have seen gradual growth during the first two quarters of 2020, as consumers adopted this sales channel as a precautionary measure during the COVID-19 pandemic.

Electrolyte Mixes Market Key Players

1. Ultima Health Products, Inc

2. Cargill

3. BA Sports Nutrition LLC.

4. The Coca-Cola Company

5. Vega (CA), LyteLine, LLC

6. Prestige Brands Holdings, Inc.

7. PepsiCo, Inc.

8. Fonterra Co-operative Group Limited

9. Abbott Laboratories Incorporated.