A baby monitor is a device that assists parents in monitoring the sounds and movements of their baby remotely. It is popularly known as a baby alarm, available in two types such as audio baby monitors and audio-visual baby monitors. An audio baby monitor comprises a transmitter unit, equipped with a microphone, placed near the child. A monitoring device with a video camera and receiver is also known as a baby cam.
The global baby monitors market has benefitted from the shifting lifestyles and work routines of the masses. Corporate responsibilities and rigid work schedules have compelled people to install baby monitors in houses. Therefore, the global baby monitor market is slated to expand at a stellar pace during the forecast period.
In October 2016, Project Nursery launched a smart band, Parent + Baby Smart Band, specifically designed for parents. This smart band track functions by logging important events and acting as a tracker for parents' weight, hydration, exercise, sleep, and diet.
A shift in consumer preference toward wireless monitors has been observed because of ease of connection and convenient design compared to the conventional wired cameras. Moreover, an increased disposable income, enhanced living standard, rise in childcare expense, and large-scale promotion of video surveillance with benefits, such as real-time interaction with the kids, increase the popularity of video baby monitor's products. A surge in disposable income leads to a high standard of living. Moreover, a rise in the demand for surveillance in baby's rooms and an increase in the working population boost the market growth. The global baby monitor market demand is also expected to rise due to several latest technologies like smart monitors and use of temperature sensors.
The high cost of the cameras in developing economies and low birth rates in some countries such as Japan, Italy, Germany, and Spain are factors hampering the market's growth. With the growing concerns about the cyber-security risks of digital devices, including baby monitors, the market may witness a decline in demand for the products.
Based on product type, the global baby monitor market is categorized into video and audio monitors. The video segment accounted for more than four-fifths of the global baby monitor market in 2019 and is estimated to hold its leadership status in terms of revenue throughout the forecast period. The same segment is anticipated to witness the highest CAGR of 5.6% from 2020 to 2027.
Based on the distribution channel, the baby monitor market is categorized into retail and online. The retail stores' segment accounted for the highest share in 2019, controlling over 40% of the global baby monitor business and is likely to continue its hold over the estimated timeframe. It is associated with the availability of different products at various price ranges to match the middle-income group's needs. Nevertheless, the e-commerce segment is determined to generate a considerable CAGR of 7.4% over the conjecture period. It is due to the rise in penetration of the internet and online shopping across the globe.
Based on transmission, transmission can be segmented into digital and analog. The digital segment controlled around three-fourths of the market in 2018 in terms of unit shipment. A digital baby monitoring device scrambles the signal into codes and transmits an encrypted signal via a 2.4 GHz frequency. Moreover, vendors are proposing new digital techniques such as Digital Enhanced Cordless Technology (DECT), which uses a 1.9 GHz frequency that provides more privacy and limited interference =compared to the digital baby monitor.
Analog transmission monitoring devices are gaining popularity. They use 49 MHz or 900 MHz frequency bands, which have high chances of interference. Furthermore, analog signals weaken as the distance increases between the transmitter and the receiver.
Based on connectivity, the market can be segmented into wired and wireless. In 2018, the cordless baby monitor market controlled more than 75% of the market. Cordless baby monitoring devices are more mobile than wired/corded types. The corded devices market is expected to decline as they are now perceived to be insecure for babies considerably. Further, babies' death due to strangulation by wires/cords in the US has negatively affected its brand image in consumers' mindsets.
North America controls the global baby monitors market and is expected to continue this trend in the coming years. This growth is primarily associated with the increasing trend of nuclear families, increasing people's disposable income, and growing awareness about baby monitor devices' benefits. The market's growth is also credited with developing these devices and rising personal equity investment in the electronics sector in mature markets such as the United States and Canada. Moreover, the region is also estimated to witness increased awareness in parents about childcare and strong retailing.
The European market is propelling at a considerable rate. The European Union (EU) launched the Horizon 2020 program, focusing on developing industrial leadership by evolving current manufacturing operations by leveraging advanced computing, sensor technology, and robotics.
The Asia-Pacific market is expected to exhibit significant growth during the forecast timeframe growing at a 9.7% CAGR, owing to the rise in demand for different types of baby monitors from the customers. Besides, the region has witnessed a considerable surge in the number of millennials, who are the primary customers of advanced technological gadgets and digital systems. Therefore, the surge in the millennial population is foreseen to provide lucrative opportunities for business growth.
Latin America and MEA contributed to a market revenue share of about 4% and 3%, respectively, in 2018. The baby monitoring technology is not fully implemented in most of the Middle Eastern, Latin American, and African nations. Therefore, the market demand and penetration remain low in these areas. Nonetheless, with vendors expanding their operations in these countries, these products' market will grow during the forecast period.
Some of the significant manufacturers operating in the global baby monitor market are Lenovo Group Limited (Motorola), VTech Communications, Inc., Summer Infant (USA), Inc., Dorel Industries, Inc., among others. These prominent players concentrate on new product developments, partnerships, and mergers and acquisitions to cater to the consumers' increasing demands, thereby gaining a competitive advantage in the market.
Impact of COVID-19 pandemic
During the coronavirus pandemic period, all the employed parents are working from home and can monitor their baby personally. Moreover, due to increased consciousness regarding baby hygiene, parents are avoiding the adoption of baby accessories. It declines the demand for baby monitors amid the COVID-19 outbreak. The precautionary measures during the global lockdowns have resulted in a halt in the production of baby monitors.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Baby Monitor Market, By Product Type
6.1.1 Video Monitor
6.1.2 Audio Monitor
6.1.3 Market Size Estimations & Forecasts (2021-2026)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Baby Monitor Market, By Distribution Channel
6.2.3 Market Size Estimations & Forecasts (2021-2026)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Baby Monitor Market, By Transmission
6.3.3 Market Size Estimations & Forecasts (2021-2026)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Baby Monitor Market, By Connectivity
6.4.3 Market Size Estimations & Forecasts (2021-2026)
6.4.4 Y-o-Y Growth Rate Analysis
6.4.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Product Type
7.2.3 By Distribution Channel
7.2.4 By Transmission
7.2.5 By Connectivity
7.3.1 By Country
220.127.116.11 Rest of Europe
7.3.2 By Product Type
7.3.3 By Distribution Channel
7.3.4 By Transmission
7.3.5 By Connectivity
7.4 Asia Pacific
7.4.1 By Country
18.104.22.168 South Korea
22.214.171.124 South East Asia
126.96.36.199 Australia & NZ
188.8.131.52 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Distribution Channel
7.4.4 By Transmission
7.4.5 By Connectivity
7.5 Latin America
7.5.1 By Country
184.108.40.206 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Distribution Channel
7.5.4 By Transmission
7.5.5 By Connectivity
7.6 Middle East and Africa
7.6.1 By Country
220.127.116.11 Middle East
7.6.2 By Product Type
7.6.3 By Distribution Channel
7.6.4 By Transmission
7.6.5 By Connectivity
8. Key Player Analysis
8.1 Lenovo Group Limited
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 VTech Communications, Inc
8.3 Summer Infant
8.4 Dorel Industries, Inc
8.5 Project Nursery
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures