Beer Market

Global Beer Market Size (2024 to 2029)

Beer market is expected to grow at a CAGR of 3.50 %, from USD 803.27 billion in 2023 to USD 954.15 billion in 2028.

Beer is a fermented alcoholic beverage made from malted grain, water, and yeast that has been given a bitter flavour by adding hops. Its moderate use can reduce the incidence of dementia, cancer, and heart attacks while promoting bone and muscular strength, managing blood sugar levels, and boosting heart health. In addition, beer helps manage cholesterol levels, improves cognition, and prevents kidney stones due to its abundance of antioxidants. It is frequently enjoyed during special events, parties, and occasions and is offered in pubs, bars, cafes, hotels, restaurants, and microbreweries. Manufacturers are using kegerators to extend the shelf life of their products while maintaining the flavour, aroma, colour, and texture of the beer they keep. Beer brands have become more competitive due to rising beverage consumption, which has stimulated the development of new Flavors and increased consumption. Because they provide a variety of Flavors in addition to those offered by mega breweries, craft beers are becoming more and more popular. Millennials worldwide are becoming increasingly enamoured with craft beers with distinctive ingredients and flavour combinations that combine salty, fruity, and acidic Flavors. Larger brewers are likewise responding to changing consumer demands by making changes. Furthermore, craft beer demand is significantly increasing, according to the industry. Young drinkers prefer craft beer because it comes in a range of varieties and flavour profiles. As a result, beer made by independent breweries is gaining popularity. In addition, craft breweries are renowned for their ongoing research into various ingredients to create unique Flavors. For instance, the Redlands-based Miami Brewing Company creates distinctive beverages using exotic tropical fruits from South Florida.

Consumers' increasing alcohol socialization will aid market growth. Alcohol has always had a significant influence in influencing people's desires and social interactions. The craze is still expanding, just like the market's need for beverages with strong flavor infusions. One of the most well-known alcoholic beverages, beer is becoming increasingly popular among young people and millennials because of its low ABV (Alcohol by Volume) and desired refreshing appeal to the user. Some of the key elements boosting beer consumption and fueling its growth globally are the rise in diverse cultural consumer groups and the occurrence of consumer social status

MARKET DRIVERS

Beer consumption is increased by rising disposable income and consumer westernization. Consumers' per capita disposable incomes have increased due to improving economic conditions and rising GDP (Gross Domestic Product) in developing regions such as the Asia Pacific and South America. The rise in consumer disposable income is a significant component in the overall expansion of the alcoholic beverage business. According to renowned Japanese beverage giant Kirin Holdings Co., global beer consumption climbed for the second year in 2019, fueled by high demand in Asia and Africa and economic expansion in those regions. As a result, global consumption climbed by 0.5 percent to 189.05 million kiloliters, with individuals in Asia and Africa spending more on beer, with 0.7 percent and 5.2 percent year-on-year increases, respectively. Thus, rising consumer acceptance of Westernized culture and increasing industrialization have resulted in increased product consumption in the global marketplace.

MARKET RESTRAINTS

The global alcohol market has been confronted with an undeniable limitation of marketing and advertising alcoholic products to promote and reinforce consumers' healthy lifestyles. The government has prohibited the promotion of beers in the majority of the world's main markets, including India, China, the United Kingdom, and others. The limited provincial legislation for its promotion impedes the general market's growth in the next years. On the other hand, manufacturers are pushing their products through surrogate advertising, which is used to sell alcoholic and other prohibited products in the garb of another product on the market.

REPORT COVERAGE: 

SEGMENTAL ANALYSIS

Global Beer Market Analysis By Type

• Lager
• Ale
• Stout & Porter
• Malt

Lager is probably the most well-known form of beer in the world because of its innovative brewing procedure, which provides customers with a refreshing and crisp taste. Bottom-fermented and brewed with 5 to 11 percent ABV at a lower temperature, typically 7 to 13° C, to improve the beer drinking experience for customers. The growing trend of premium-sized beer among consumers has increased premium lagers' market consumption. Changing consumer preferences, rising living standards, and expanding modernization are fast driving demand for premium beers, projected to boost lager consumption in the global marketplace.

Ales are prepared with top-fermenting yeast, which is more tolerant to alcohol than the yeast utilized in lager. Ale is popular among craft brewers because ale yeast can generate beer in as little as seven days, making it more convenient for little breweries that will not have the space for fermentation tanks to manufacture larger daily. Furthermore, the growing preference of youth and millennials for low-alcohol beer is predicted to boost demand for ales and stouts within the near future.

Global Beer Market Analysis By Packaging

• Glass
• Metal Can 
• Others

Because of their inexpensive manufacturing, glass bottles are the most widely used packaging material worldwide. Additionally, the producers feel that beer served in glass bottles appeals to consumers more on a premium level than beer served in metal cans. Glass can be recycled and reused indefinitely and is dependable and sustainable. Glass bottles are still in high demand and are enjoying a resurgence in favour in some sectors of the economy and geographical areas of the world because of these intrinsic qualities.

Customers in certain developed nations, like the United States, the United Kingdom, Canada, and others, gravitate toward canned beer. Due to its advantageous preservation qualities, such as an efficient & practical container for keeping and minimizing its exposure to flavor-degrading UV (Ultra-Violet) radiation, canned beer is experiencing an increase in demand in these countries.

Global Beer Market Analysis By Category

• Popular-Priced
• Premium 
• Super Premium

The beer market is divided into popular-priced, premium, and super premium categories based on category. During the forecast period, the premium sector is expected to maintain its market-dominating position. Higher quality grains and grains with very high prices are typically used to make premium brews. Due to the fact that millennials and older generations frequently drink these beers at pubs and full-service restaurants, their demand is rising significantly around the world.

Global Beer Market Analysis By Production

• Macro brewery
• Microbrewery
• Craft Brewery

Based on production, the beer market is divided into the macro brewery, microbrewery, and craft brewery segments. The microbrewery category has the largest market share and is anticipated to maintain its dominance over the coming years.

REGIONAL ANALYSIS

• Europe
• APAC
• MEA
• North America
• Latin America

The largest portion is anticipated to come from Europe, where GDP was USD 257.00 billion in 2020. All the European nations value beer as a vital component of their tradition, culture, and diet. One of the major brewing nations in the world is the European Union. The Brewers of Europe reports that 368,682 hectoliters were consumed in 2019 and produced by around 11,048 brewers throughout Europe. The European beer market is relatively diverse in terms of structure. Most of its members are small and medium-sized businesses, including microbreweries, breweries that operate at the local, regional, or national level, and significant European breweries that are global leaders in their professions. In addition, because some customers appear to be switching to low-alcohol products like beer and non-alcoholic and low-alcohol versions in this category, the overall alcohol content and hazardous use of alcohol in Europe have decreased. Thus, it is projected that these consumer preferences will contribute favorably to the expansion of the European market.

The second-largest market share holding region is the Asia Pacific. The area has enormous potential for beer producers and global production. Countries like India, China, Australia, and others are leading the regional market, where beer consumption is on the rise. The Asia Pacific region is the fastest-growing region in this market, and it will account for 53% of growth between 2014 and 2025, according to the Anheuser-Busch InBev firm. One of the main reasons beer is accepted in their hectic and busy schedules is the refreshing flavor profiles and premium alcoholic appeal. In addition, the region's on-trade beer channels are expanding due to customers accepting westernized habits and choosing to dine out trends.

In the global market, North America was in third place. Due to the high consumer affinity for beer and the expanding number of brewers, the region is home to some of the largest markets in the world. There were 6,406 recorded brewery locations in the United States in 2020, according to the Alcohol and Tobacco Tax and Trade Bureau (TTB). Through retail beer stores, the American brewing sector will sell consumers in the United States about USD 100 billion worth of malt and beverages in 2020. Due to evolving taste preferences and a wide range of beer drinking experiences, the region's growing popularity is strongly correlated with the growth in demand from millennials and the young working population. In the coming years, it is anticipated that the rise of the ale type will be sparked by changing consumer preferences and rising demand for low ABV beer.

KEY PLAYERS IN BEER MARKET

Key Players In Beer Market are Anheuser-Busch In Bev (Leuven, Belgium), Heineken N.V. (Amsterdam, Netherlands), China Resources Breweries (Beijing, China), Carlsberg A/S (Copenhagen, Denmark), Diageo Plc (London, U.K.), Molson Coors Beverage Company (Illinois, U.S.), Boston Beer Company (Massachusetts, U.S.), Asahi Group Holdings Ltd (Tokyo, Japan), Kirin Holdings Co. Ltd (Tokyo, Japan), Beijing Yanjing Beer Group Corporation (Beijing, China).

DETAILED SEGMENTATION OF GLOBAL BEER MARKET INCLUDED IN THIS REPORT    

This research report on the Global Beer Market has been segmented and sub-segmented based on Type, Packaging, Category, Production and Region.      

By Type

• Lager
• Ale
• Stout & Porter
• Malt

By Packaging

• Glass
• Metal Can 
• Others

By Category

• Popular-Priced
• Premium 
• Super Premium

By Production

• Macro brewery
• Microbrewery
• Craft Brewery

By Region:

• Europe
• APAC
• MEA
• North America
• Latin America