Global Beer Market size is expected to be USD 693.39 billion in 2021 and also anticipated to reach USD 962.39 billion by the end of the assessment period. The Beer Market is estimated to experience reasonable growth to record a CAGR of 4.22% throughout the outlook period 2021-2026. According to the report, the North America Beer Market is one of the world's leading regions, with immense potential for growth in the beer business. Asia Pacific Beer Market is one of the fastest-growing markets with enormous potential for manufacturers and their products around the globe
Beer is typically brewed from four basic ingredients: malted grains, hops, water, and yeast, and undergoes the fermentation process over a period of time. Additionally, flavoring ingredients such as herbs and fruits are used in beer. There are different types of beers available on the market; among which, beer and lager are the two most consumed beers in the trade. The main difference between a lager and a lager is the temperature level at which they are fermented. Beer is brewed at a high temperature (60°-80°F), while lagers are brewed at a lower temperature (45°-60°F).
Market Drivers and Restraints:
Improving economic conditions and GDP growth in developing regions such as Asia-Pacific and South America have resulted in better per capita disposable income for consumers. The increase in the disposable income of consumers is an important factor for the overall growth of the alcoholic beverage industry. The higher purchasing power of consumers is reflected in the discretionary purchases of alcoholic drinks by consumers. Therefore, the growing acceptance of westernized culture and increasing modernization among consumers have favored the overall growth of the global beer market. As a result, growing foodservice sectors around the world are closely monitoring consumer spending habits and beverage purchasing behaviors. The foodservice sectors are focusing on the opening of new points of sale such as restaurants, bars, pubs, and others where strong drinks are served to consumers. The increasing appearance of these places is one of the main factors in the increase of the market. According to Kirin Beer University, in 2018, China remained the largest beer consuming country in the world, but Mexico ranks fourth and marked a 5.3% increase in consumption over the previous year. The market follows a trajectory of enormous growth that is particularly evident in most developing economies, as well as in the huge consumer base around the world.
Manufacturers of alcoholic beverages in countries such as India, China, Australia, and others place great emphasis on sourcing raw materials to meet the demand of this market. The ease of availability and production of malted grains such as wheat and barley in countries are some of the main factors encouraging manufacturers to increase global production. World wheat production has increased around the world over the past five years, providing greater availability among brewers at a lower price. The affordability and availability of wheat is one of the main factors supporting its production worldwide. The global beer market has faced an indisputable limitation of marketing and advertising of alcoholic beverages to support and enhance the healthy lives of consumers. The governments have banned the promotion of beer in most of the world's major markets such as India, China, the UK and others. Provincial laws that restricted their commercialization hinder the growth of the market in general in the coming years. However, manufacturers promote their products through alternative advertising that is used to promote alcoholic products and other prohibited products disguised as another product on the market.
Market Segmentation:
The Global Beer Market can be divided based on Product, Production, Category, and Packaging.
On the basis of the product, the market has been segmented into light and strong beer. Strong beer accounted for almost two-thirds of global volume in the review period. Light beer sales increased in North America and Europe due to growing health concerns and strong demand for alcoholic and low-alcohol beverages.
Beer is produced mainly in macro and microbreweries. Macro breweries typically produce more than 15,000 barrels of American beer a year. The segment represented more than 83% in 2014 and should lose part of its share to the benefit of microbreweries that are growing in importance around the world.
Beer can be classified based on category into a premium, super-premium, and normal. The normal or economy segment has expanded in recent years because of the decline in prices and low awareness among consumers about premium beers in developing nations.
Based on packaging, the market is segmented into canned, bottled, and draft beer. Canned beer is the most widely consumed commodity based on recent sales statistics and is expected to continue to dominate the global landscape during the forecast period.
The coronavirus pandemic has shown a positive impact on this beer market. This is attributed to consumers around the world who continue to stock up on groceries, including beverages like beer. This is due to the increase in work from home trend and the implementation of lockdown conditions in several nations of the world. This, in turn, has increased the demand for alcoholic beverages, which is positively impacting the growth of the Beer Market.
Regional Insights:
The Global Beer Market has been categorized on the basis of geography as North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa.
North America is one of the world's leading markets with immense potential for growth in the beer business, due to the strong consumer association with beer and HoReCa's innovative sectors. The growing popularity in the region is directly proportional to the growing demand from millennials and young workers, due to changes in taste preferences and varied consumer experience. Over the past two decades, there has been a great transformation and significant impact on beer consumption patterns in North America. Manufacturers are focusing and capitalizing on the desired launch of beer in the market to meet its growing demand. Changes in consumer preferences and growing demand for low-alcohol beer are expected to trigger the growth of ale beer in the coming years.
The Asia Pacific is one of the fastest-growing regions with enormous potential for manufacturers and their production around the world. The regional market is led by countries like India, China, Australia, and others where consumers are increasingly looking to drink beer. The refreshing flavor profiles and appeal of premium alcohol are some of the key factors in embracing beer on your busy and busy schedule. Additionally, improving economic conditions and disposable income have resulted in his unlimited spending on beer on various occasions, at corporate functions, and others. Manufacturers and brewers are taking advantage of these opportunities which are reflected in the strong emergence of small breweries and new beer profiles on the market. Consumers are embracing the westernized model and favoring the dinner-restaurant trends that are proliferating the growth of beer sales channels in the region.
Leading Company
Anheuser-Busch had the largest share of the Beer Market in terms of sales and revenue in 2020.
Major players in the Global Beer Market include SABMiller PLC, Anheuser-Busch InBev, Kirin Holdings Co. Ltd, Breckenridge Brewery, Asahi Group Holdings Ltd, Boston Beer Company, Molson Coors Beverage Company, Carlsberg A/S, China Resources Breweries, and Heineken N.V.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Beer Market, By Product
6.1.1 Strong
6.1.2 Light
6.1.3 Market Size Estimations & Forecasts (2021-2026)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Beer Market, By Category
6.2.1 Normal
6.2.2 Premium
6.2.3 Super Premium
6.2.4 Market Size Estimations & Forecasts (2021-2026)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
6.3 Beer Market, By Production
6.3.1 Micro
6.3.2 Macro
6.3.3 Market Size Estimations & Forecasts (2021-2026)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Beer Market, By Packaging
6.4.1 Draught
6.4.2 Bottled
6.4.3 Canned
6.4.4 Market Size Estimations & Forecasts (2021-2026)
6.4.5 Y-o-Y Growth Rate Analysis
6.4.6 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Product
7.2.3 By Category
7.2.4 By Production
7.2.5 By Packaging
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Product
7.3.3 By Category
7.3.4 By Production
7.3.5 By Packaging
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Product
7.4.3 By Category
7.4.4 By Production
7.4.5 By Packaging
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Product
7.5.3 By Category
7.5.4 By Production
7.5.5 By Packaging
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Product
7.6.3 By Category
7.6.4 By Production
7.6.5 By Packaging
8. Key Player Analysis
8.1 Anheuser-Busch
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 SABMiller PLC
8.3 Kirin Holdings Co. Ltd
8.4 Breckenridge Brewery
8.5 Asahi Group Holdings Ltd
8.6 Boston Beer Company
8.7 Heineken N.V
8.8 Molson Coors Beverage Company
8.9 Carlsberg A/S
8.10 China Resources Breweries
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
