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Global Fruit Beer Market By Flavour (Peach, Raspberry, Cherries, Blueberry, Plums And Others), By Distribution Channel (Departmental Stores, Bars And Restaurants, Supermarkets, Speciality Stores And Online Retailers) and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2023 – 2028)

Published: March, 2023
ID: 3771
Pages: 175
Formats: report pdf report excel report power bi report ppt

Fruit Beer Market Size, Growth, Forecast (2023-2028)

The global Fruit Beer Market size was estimated to be USD 266.9 billion in 2022 and is predicted to reach around USD 379.5 billion by 2028 at a CAGR of 4.5% over the calculated time period. As fruit beer grows in popularity with women as an intermittent beverage, it is expected to benefit the market in the coming years.

Fruit Beer Market

Market Overview:

Fruit beer is a type of beer that has been modified by adding fruit flavors or extracts and is served in the form of large, strong beer by adding fruit as a supplement in the form of fruit. Fruits like plums, cherries, and raspberries have a malt or hop aroma that is used as the base for making fruit beer. In the current scenario, many breweries have been shown to add processed extracts, syrups, or spices to the finished product without going through the fermentation process. Fruit beer is low in alcohol content from scratch and does not harm an individual's kidneys. They blend well with the sweet flavor of traditional malt and fruit. It is served in a variety of fruit flavors including raspberry, peach, blueberry, cherry, plum, apple, and apricot. Fruit beer consists of fruits that serve as supplements or spices. Fruit beer, although introduced in Belgium, is now available in many countries around the world. Fruit beer with reduced alcohol content does not harm the liver or kidneys or cause poisoning. These health benefits provided by a low-alcohol fruit beer with a fruity and tasty flavor will accelerate the expansion of the market in the coming years.

Recent Developments in Fruit Beer Industry:

  • In October 2018, Miller Coors launched a completely new type of natural, light fruit beer to attract the attention of the young Millennium generation. This is a cheap fruit beer that encourages people to go from cocktails to new fruit beers.
  • In May 2019, St Peter's launched a new fruit beer, "Elderberry and Raspberry Free," a 0.0% alcohol to meet the needs of health-conscious people. This new fruit beer is completely natural, alcohol-free and nutritious.
  • In June 2019, Anheuser-Busch InBev and Heineken launched a non-alcoholic beer in India, which will compete in physical stores and restaurants with beverage manufacturers, including Coca-Cola Company and PepsiCo Inc.




Market Size Available

2022 – 2028

Base Year


Forecast Period

2023 - 2028



Segments Covered

By Flavour, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Joseph James Brewing Company, Inc, New Belgium Brewing Company, Brewery Ommegang, All Saints’ Brewery, Lindemans Brewery, Lost Coast Brewery, Magic Hat Brewing Company, Shipyard Brewing Company, Unibroue, Wells & Young's Ltd, Brouwerij Van Honsebrouck N.V., Abita Brewing Co, Pyramid Breweries, Inc and Others.

Fruit Beer Market Growth:

As awareness of the inherent health benefits associated with fruit beer increases, demand for products is supposed to increase as consumer preference for non-alcoholic beer rises.


The global fruit beer market is fueled by the female population's love of soft drinks. The flavor of fruit beer strikes a good balance between traditional malt beer and the sweetness of the fruit. Fruit beer is served with a different flavor than traditional beer. Additionally, the unique flavor of fruit beer has made it one of the most popular drinks for Western consumers. Like the fragrance, the flavor must have a characteristic that is noticeable in the fruits. The sugar in the selected fruit is generally fully fermented, making the dryer lighter and lighter in flavor; the amount of sugar added to this beer is considerably less, which makes the fruit more noticeable. In the rules and regulations related to the operation of the fruit beer industry, the acceptance of Western cultures, an increase in population, an increase in the number of bars and restaurants, an increase in disposable income and some of the main driving forces of fruit beer. Increasing disposable income among the working-class population allows consumers to socialize more in bars and restaurants and spend more money on alcoholic beverages. Additionally, consumers are willing to spend more on premium segments. All of these combinations will be driving the growth of the global fruit beer market throughout the foreseen period.

To avoid headaches and drowsiness, some factors, such as increased consumer awareness associated with the long-term effects of alcohol along with consumer preferences, will promote the growth of the fruit beer market. The growing demand for fruit beer for teens, due to the strict alcohol law between the ages of 16 and 18, will support industrial growth. In addition, higher disposable income, increased adoption of Western culture, more restaurants and bars, and breakpoints are assumed to drive growth in target markets. Furthermore, the popularity of these drinks has increased over time, promoting the growth of target markets. Furthermore, the expansion of the fruit beer industry will accelerate as the number of bars and restaurants increases. The unique flavor and rich popularity of fruit beer are some of the main growth factors in the industry. Manufacturers' approach to selling fruit beers online will optimally capitalize on market progress. However, as the number of campaigns to drink alcoholic beverages increases, you may not be able to consume fruit beer.


The increase in the number of campaigns against alcohol consumption, highlighting the side effects of a lack of consumer confidence in the alleged benefits of fruit beer, is expected to have a negative impact on business growth. It is presumed to play a role in slowing market growth, with concerns over the availability of low-cost counterfeit products. The high cost of fruit beer hinders the growth of this market.

Fruit Beer Market Segmentation Analysis:

By Flavour:

  • Peach       
  • Raspberry
  • Cherries  
  • Blueberry
  • Plums       
  • Other flavours    

By Distribution Channel:

  • Departmental Stores         
  • Bars and Restaurants         
  • Supermarkets       
  • Speciality Stores  
  • Online Retailers   

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

The regional segment of the fruit beer market is divided into North America, Latin America, Europe, APAC and MEA. Europe dominated the market in 2019, occupying a 40.0% share. Among consumers in countries like France and the UK, many breweries and current demand for non-alcoholic beverages are expected to continue to be a favorable factor for the region's industrial growth. Brewing is considered a high-value industry and traditionally supported in Europe and is expected to open the way for new players to make national investments. As the fruit beer industry is growing in popularity with a beer in countries like India, China and Japan, where significant business opportunities and strong growth prospects are expected, Asia Pacific will expand at the fastest annual growth rate of 6.3% during the outlook period. Increased consumer awareness of the harmful effects of alcohol on the human body is anticipated to be a major factor to increase demand for non-alcoholic beer in the coming years.

Furthermore, due to changes in eating habits and socialization trends in bars, pubs and liquor bars, the number of fast-service restaurants in India and China is expected to increase, opening the way for fruit beer in the next years. Furthermore, Latin American and North American markets have shown great growth potential and are foreseen to make a significant contribution to the overall size of the market in the future. The Middle East and Africa have the lowest market share due to poor economic conditions in Africa and alcohol production regulations in some countries in the Middle East.

Key Players in the Market:

Major Key Players in the Global Fruit Beer Market are

  • Joseph James Brewing Company, Inc.                           
  • New Belgium Brewing Company                      
  • Brewery Ommegang                             
  • All Saints’ Brewery                 
  • Lindemans Brewery               
  • Lost Coast Brewery                
  • Magic Hat Brewing Company                             
  • Shipyard Brewing Company               
  • Unibroue, Wells & Young's Ltd.                         
  • Brouwerij Van Honsebrouck N.V.                   
  • Abita Brewing Co.                 
  • Pyramid Breweries, Inc.  

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What can be the size of the global Fruit Beer market by 2028?

By 2028, it is predicted that the global Fruit Beer market can reach a valuation of US$ 379.5 billion.

What can be the compound annual growth rate of the global Fruit Beer market?

The global Fruit Beer market can expand with a CAGR of 4.5% during the forecast period.

Mention the major key players in the global Fruit Beer market?

Joseph James Brewing Company, Inc, New Belgium Brewing Company, Brewery Ommegang, All Saints’ Brewery, Lindemans Brewery, Lost Coast Brewery, Magic Hat Brewing Company and Others.

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