The global blueberry market size was valued at USD 2.65 billion in 2023. The global market is anticipated to be worth USD 4.15 billion by 2029 from USD 2.86 billion in 2024, growing at a CAGR of 7.77% from 2024 to 2029.
The global blueberry market had prominent growth over the past few years and this momentum is further expected to experience acceleration during the forecast period. The blueberry market has been witnessing the integration of automation and modern technologies such as artificial Intelligence for packing and grading. The blueberry market is also seeing the increased application of harvesting machines and the introduction of robotic systems in the field. For instance, runner robots give the selected fruit to transport, and UV robots to address disease and lower pesticide use. Apart from this, the industry is expected to grow rapidly with increased investments and R&D efforts in new genetics. For instance, Hall Hunter has invested more than 1 million pounds in new premium types, mainly Sekoya from Fall Creek. Hence, the current dynamics of the blueberry market indicate that the market will grow rapidly in the coming years.
The global proliferation of blueberries, rising international trade and improvement in the cultivation capacity of countries worldwide are contributing to the surge in the market value. This is due to the product development has enhanced the form and operation of blueberries. Both the customers and producers have acclaimed it for its flavor, adaptability and health advantages. Its consumption pattern continues to propel the market demand by surpassing the fresh range from mud to powder. Additionally, the increased application in the pharmaceutical, food and beverage and nutraceutical & dietary supplement industries has had a direct effect on the upward trajectory of the blueberry market.
This insufficient cultivation, coupled with unstable prices, further hamper the progress of the global blueberry market. As a result of high costs, companies making products using blueberries are forced to utilize cheap and lower-quality substitutes. For instance, in Canada, the farmers in Nova Scotia are employing the latest technologies and putting additional time and money into their farmlands to produce more fruit, maintain a competitive advantage and strengthen their resilience to the industry's largest approaching threat “climate change”.
The blueberry market has immense opportunities in Asia Pacific, the Middle East and African regions. The blueberry market is growing its footprints in North Africa and the Middle East Agadir- Morocco, Egypt, U.A.E. are the new entrants to this market. Moreover, in the Asia Pacific, India and Japan are also promising players furnishing new prospects for companies operating in the market.
Also, the mismatch between the demand and supply due to the longer growing season is constraining the industry’s development. As per the study of the last 25 years, the production season has been prolonged by around two weeks and simultaneously new fungal pests and weeds have begun to thrive in several regions. Moreover, the growth of the blueberry market is hindered by the regular maintenance costs for keeping the desired quality standards by various countries.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
7.77% |
Segments Covered |
By Product, Application, End User and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
FutureCeuticals, Nestle S.A, Berrico, Kellogg company, Nutra Green Biotechnology Co., Ltd, Arctic bilberry, JF Natural, Bio-Botanica Inc., Michigan blueberry growers, Dole plc, Agrana Beteiligungs AG, Hortifrut, Blueberry LLC, Naturipe Berry Growers and Sensient Technologies |
The fresh segment is prevalent among the different regions engaged in the production. It holds the maximum market share in the blueberry industry because of the heightening demand for healthy ingredients and snacks in the food and beverage industry. For instance, the United States import bill for fresh blueberries was 657 million pounds which is over two times greater than the overall US production of 622 million pounds.
The frozen segment, however, also holds a notable share of the global blueberry market during the forecast period. This can be credited to the rising consumption of smoothies, desserts, breakfast items and baked products. These are also famous among customers for their comfort, versatility and year-round availability.
The direct-to-eat segment is expected to remain the largest subsegment in the blueberry market. This can be linked to the rising customer demand for fresh, healthy snacks and ingredients. Moreover, it is popular as a premium fruit which can be directly promoted to customers through speciality stores and supermarkets.
The food and beverages segment leads the blueberry market. This dominance is due to the greater application of blueberry as a specialty food ingredient in making flavored milk, yogurt, muffins, pancake mixes, and ice creams. Blueberries are known for their flexibility. Their use in soft drinks and ice creams, among other beverages, has increased tremendously. Furthermore, berries are more frequently included on dessert menus and within the beverage sector.
The pharmaceutical segment is also believed to experience expansion in the coming years. This can be attributed to the presence of health benefits and is often regarded as a super food owing to the rich source of phytonutrients preventing heart diseases, cancer, depression and urinary tract infections (UTIs).
North America is expected to remain dominant during the forecast period. The key factor propelling the demand for blueberries in the regional industry is the rise in the application in the food and beverage industry for various applications because of their high nutritional value. Suppliers are progressively focusing on the good’s availability in the region. According to research, the supply is slightly better in 2024 as compared to 2023. Moreover, US-produced blueberries are currently getting the highest pricing in the industry as of week 15. Therefore, this will drive the regional market growth in the future.
The regional industry is primarily driven by customers in Germany and the United Kingdom. However, the UK market is near to attaining maturity. A big and growing section of the European supply is traded and packed in the Netherlands. In addition, domestic production can also be encouraged to surge imports outside of the native season which can be observed in Spain and Poland. Additionally, in other areas of Europe comprising France and Eastern Europe, there are untapped opportunities for blueberries. Apart from this, the frozen berries industry is moving forward at a steady CAGR of about 4% to 5% yearly.
It is the world’s biggest producer of blueberries and has swiftly grown in the last few years. Besides this, the development of both plantation fields and customer demand, along with current technological advancements and evolving revenue models, highlights the market’s dynamic progression. Further, various leading players have especially started the export of premium local blueberries, reflecting the industry's maturation and competitiveness worldwide. Another factor benefiting the regional market is the purchasers in APAC are more aware of several varieties as compared to their European counterparts. Also, South Korea, Taiwan and Singapore are lucrative industries because of high income and cognizance of health.
Peru is one of the top producers and is dominating the regional industry. Also, the market is propelling due to the higher quality of berries, accelerated innovation in cultivation, increased packing and greater prioritization of sustainability across the industry. Further, Chile is also a key producer and will be accompanied by blueberries from Peru and Mexico. The region’s celebration of FeBLUEary signifies the first peak of Naturipe’s blueberry cultivation seasons. Apart from this, the expansion of Mexico has significantly risen to fifth position from the seventh spot. However, owing to the higher difficulties in transport by sea and the labour shortage have led to a decrease in production in Chile.
Middle East and Africa blueberry market is expected to register a moderate growth rate during the forecast period. As of May 2024, the South African (SA) blueberry season has commenced in the Northern region of the nation. As per industry experts, further development of 10 per cent is predicted for the SA’s export.
Companies playing a noteworthy role in the global blueberry market include FutureCeuticals, Nestle S.A, Berrico, Kellogg company, Nutra Green Biotechnology Co., Ltd, Arctic bilberry, JF Natural, Bio-Botanica Inc., Michigan blueberry growers, Dole plc, Agrana Beteiligungs AG, Hortifrut, Blueberry LLC, Naturipe Berry Growers and Sensient Technologies.
By Product
By Application:
By End-User
By Region
Frequently Asked Questions
The global blueberry market was worth USD 2.65 billion in 2023 and is expected to reach USD 4.15 billion by 2029.
North America has been dominating the blueberry market over the last few years and is likely to continue dominating role throughout the forecast period.
The fresh blueberry segment accounted for the major share of the global market in 2023.
FutureCeuticals, Nestle S.A, Berrico, Kellogg company, Nutra Green Biotechnology Co., Ltd, Arctic bilberry, JF Natural, Bio-Botanica Inc., Michigan blueberry growers, Dole plc, Agrana Beteiligungs AG, Hortifrut, Blueberry LLC, Naturipe Berry Growers and Sensient Technologies are some of the key players in the blueberry market.
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