Market Data Forecast’s "Brazil Cards And Payments Market" report offers a distinct range of possibilities in the market of payment cards along with the accurately validated statistics of operational cards in the market and their total transactional values. It suggests profitable marketing strategies considering the competitive landscape in the market, purchase trends, payment options in online trade and significant government frameworks impacting the overall payment card market of Brazil.
Our report kindles the hidden opportunities with dependable information about different types of cash transactions, volumes of cardholders, market proportion, current accounts, increase within the number of cards, credit cards outstanding balances, transactional values, details of the issuers at the side of available banking schemes and futuristic analysis of overall cards and payment marketplace in Brazil.
Brazil Cards And Payments Market - Highlights
A deep insight into the total number of cards in circulation, the total number of transactions, average transactional values and other areas involving the use of payment cards. Most common application areas of both debit cards and pay later card.
The trends in the e-commerce industry, card penetration in the market, merchant acquisitions, and the advent of mobile and electronic wallets. The transition towards EMVs and contactless card payments at POS terminals.
New measures introduced by the National Monetary Council (NMC) to propel the use of Credit cards like reduced interest rates and fees. The introduction of rules to restrict the revolving credit lines of card issuers, which offers the cardholders to pay their debt in installments with lower interest rate if they fail to clear it in first 30 days of revolving credit pattern.
The increased use of alternative payments like Google's Android Pay, Samsung's Samsung Pay, supported by banks like Caixa Econômica Federal (CEF), Banco do Brasil, Brasil Pré-Pagos, Porto Seguro, and Banco Santander Brasil, alongside card providers' payment options like Visa Checkout and MasterCard's Masterpass.
Accelerating growth of digital-only banks like Nubank, the first mobile-only bank in Brazil supporting transactions through customers' phones, and Neon, introduced by Contro.ly in 2018 performs all its operations on mobile using the biometric authentication of user face recognition provided by them in the form of selfie during their registration.
Brazil Cards And Payments Market - Recent Developments:
In March 2018, the central bank of Brazil, Banco Central do Brasil, has introduced a cap on interchange fees of debit cards, encouraging the card payments of the users. This cap has been started from October 1, 2018, where the limit is 0.8% of the transaction value with the average below 0.5%. Furthermore, the central bank is also having future plans like decreasing the cap on maximum debit card transaction value and imposing a cap on interchange fees of credit cards.
International merchant acquires are increasing their focus on the cards and payments market of Brazil. For instance, in July 2018, to introduce acquiring services in the country, Banco Rendimento has collaborated with Worldpay. This collaboration provides e-commerce merchants with payment services, including the payment acquiring, factoring and settlement of various currencies via credit and debit cards. Due to this partnership, the international merchants can now easily accept user payments in Brazil, who are now having around 300 payment methods and 126 currency options.
The advent of various international payment services has augmented the market for alternative payments in Brazil. Apple Inc. introduced its Apple Pay service in Brazil with the aid of Itaú Unibanco in April 2018, allowing consumers to save the details of their details for any future transactions. Apple Pay, starting from July 2018, is being accepted by Bradesco and Banco do Brasil. Similarly, Google introduced its Android Pay solution in November 2018, and Samsung launched its Samsung Pay in July 2016. Visa Checkout, Paysafecard and Masterpass are other available alternative payments in Brazil.
Some of the Dominating players in the Market:
Key Questions Answered by the report:
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