Culinary Tourism Market

Global Culinary Tourism Market Size (2024 to 2029)

The size of the global culinary tourism market was worth USD 1.54 billion in 2023. The global market size is anticipated to register a CAGR of 17.82% from 2024 to 2029 and be worth USD 4.12 billion by 2029 from USD 1.81 billion in 2024.

The desire for an exceptional dining and drinking experience is referred to as culinary tourism. Travelers can explore regional cuisines on this excursion. It links tourists with regional cuisine and drinks. Heritage and cultural tourism are closely tied to culinary tourism. Due to an increase in interest in local food culture rather than gourmet food, travelers find culinary tourism to be the most alluring. Local food allows visitors to have a direct and genuine relationship with their location. Through food and drink, they get a sense of the local culture, heritage, and people. Additionally, a destination's local food culture helped it develop a reputation around the world, attracting tourists interested in culinary tourism.

Current Scenario of the Global Culinary Tourism Market

The market for culinary tourism is anticipated to grow quickly as the tourist industry expands and the number of travelers throughout the world rises quickly. Many vacationers designate portions of their journeys, particularly for culinary excursions and the study of various cuisine cultures. They sample local cuisine and learn about it. They spend around half of their vacation cash on gastronomic pursuits. This is a key factor in the expansion of the culinary tourism market growth during the forecast period. Culinary tourism is further boosted by the growing popularity of wine, beer, and food festivals. In the upcoming years, this is anticipated to fuel the industry for culinary tourism.

MARKET DRIVERS

The surge in the number of travelers choosing unusual and exotic vacation spots to escape their busy everyday lives and gain worthwhile experiences is propelling the culinary tourism market growth. Most people choose their travel destination based on private, quiet, peaceful, and exotic regions with strong food culture. Travelers have chosen as their top preferences regions with a wide choice of tasty foods and beverages. Affluent visitors are also more attracted to places that are culturally and historically fascinating as interest in learning about and understanding the local culture grows.

Additionally, as more individuals are exposed to various social media platforms, their knowledge of the numerous trends influencing the tourist business has increased. A fake vacation agency is evolving through social media. Customers are increasingly choosing travel-related services and goods based on recommendations from those who have visited or stayed there in the past. They also make reference to evaluations and analyses provided on different social networking websites. Views and opinions expressed on websites promote more product transparency and encourage customers to book their favorite trip destination. On the other hand, it is anticipated that increased cost and simplicity of obtaining accommodation would attract budget tourists to travel more frequently and open the door for expansion of the culinary tourism industry in the near future.

MARKET RESTRAINTS

Political chaos and terrorism, on the other hand, have had an impact on the overall amount of international travel and choice of location and are the main restraints on the culinary tourism market in the upcoming years.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Culinary Tourism Market Analysis By Type

The segment responsible for the biggest share and most prominences in the global culinary tourism market was the food festival segment, and it is anticipated that this trend will remain for the entire forecast year. The popularity of unusual foods and beverages among travelers is a contributing factor in this market segment's expansion. Additionally, by making the most of their vacation time, tourists can experience a variety of flavors in a region while traveling to several places; as a result, this section is a favorite for visitors who wish to immerse themselves in the culture for a longer period of time. However, across the projected period, the segment offering cooking classes is anticipated to increase at the fastest pace.

Global Culinary Tourism Market Analysis By Mode of Cooking

The OTA segment, which was the most significant segment in 2023 based on the mode of booking, is anticipated to increase at the highest CAGR of 17.9% throughout the forecast period. This can be attributed to the increasing use of smartphones for booking travel. Additionally, this method of booking is quite practical, and the agencies frequently give incentives to customers who choose this method.

REGIONAL ANALYSIS

During the forecast period, Asia Pacific is anticipated to develop at the fastest CAGR. The demand for culinary tourism is anticipated to rise as per capita income rises and lifestyles change.

The rising number of events that combine cuisine and culture is one of the things that is fueling the expansion of culinary tourism in the United States. It is anticipated that the increasing number of regional cuisine programs being offered at music and arts festivals would open up the profit potential for food service suppliers in the American market. Over the projected time, this is anticipated to encourage the market for culinary tourism to increase.

The market for culinary tourism in Europe is expected to expand at a significant CAGR as a result of rising concerns about the sustainability of German vacations. Through the use of sustainable food, food tourism reflects sustainability issues.

KEY PLAYERS IN THE GLOBAL CULINARY TOURISM MARKET

Companies playing a major role in the global culinary tourism market include Abercrombie & Kent USA, LLC., Classic Journeys, LLC., G Adventures, Greaves Travel Ltd, India Food Tour, ITC Travel Group Limited, Food Tour Corporation, The Travel Corporation, Topdeck travel and Tourradar gmbh.

RECENT HAPPENINGS IN THE MARKET

• A prominent operator of premium cultural walking tours and expedition cruises, Lindblad Expeditions Holdings, Inc., announced that it has purchased an 80% share in Classic Journeys, LLC. With this acquisition, Lindblad's platform of premium experience product offerings in competitive adventure travel markets is further expanded and deepened.

DETAILED SEGMENTATION OF THE GLOBAL CULINARY TOUSIM MARKET INCLUDED IN THIS REPORT

This research report on the global culinary tourism market has been segmented and sub-segmented based on type, mode of booking and region.

By Type

• Culinary Trials
• Restaurants
• Cooking Classes
• Food Festivals
• Others

By Mode of Booking

• Traditional Agents
• OTA
• Direct Travel

By Region

• North America 
• Europe 
• Asia Pacific
• Latin America 
• Middle East & Africa