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Pulished Date April, 2021
ID: 8070
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Decorative Paints & Coatings Market - By Resin Type (Acrylic, Alkyd, Polyurethane & Others), By Product Type (Emulsion, Enamel, Wood Coating & Others), By Technology (Water-Based, Solvent-Based), Application (Residential, Non-Residential), By Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Investment & Forecast | 2021 - 2026

Pulished: April, 2021
ID: 8070
Pages: 175

Decorative Paints & Coatings Market Analysis Report (2021 - 2026)

The Decorative Paints & Coatings Market size was around USD 131.17 billion by revenue, at the end of 2021. It is anticipated to grow at a CAGR of 7.77 % to reach USD 172.67 billion by 2026.

The Decorative Paints & Coatings Market is growing globally at a high pace. The seasonal demand for paints and coatings puts the market in constant demand every year. The global market is estimated to have a 5.77% CAGR in the forecast period and will reach a total of 169.67 billion by the end of 2025.

Recent Developments

DSM, a major shareholder in the global decorative paints and coating market, has declared to announce their sustainable strategy at the European Coatings Show (ECS) scheduled to take place in Nuremberg in March. The Strategy includes the reduction of harmful outputs in the production of paints and coatings.

Drivers & Restraints in the Decorative Paints & Coatings Market

Decorative paints & coatings are employed both in residential and commercial housings. Wherein, the residential segment takes high share with a quicker rate of expansion due to the escalating residential constructions worldwide. So many factors like escalating per capita income which has resulted in escalating home ownerships and urbanization across the world are major drivers for the industry in the foreseen period. One of the first expansion factors within the housing industry is that the funds made through FDI and other sources like UNCTAD. The government has initiated so many policies for driving funds in infrastructure. Due to the large funds being made within the infrastructure sector, there’ll be escalated calls for more durable goods which will need lower maintenance. This may fuel the utilization of cast polymers for residential also as non-residential constructions. The APAC decorative paints & coatings industry is promoted by the augmented population and economic process. The region has experienced an economic expansion in the past 10 years. According to the United Nations Population Investment, Asia Pacific holds for around 60% of the world’s population that is 4.3 billion individuals. This is estimated to become a highly significant driver of the worldwide construction industry in the next two decades. Both the residential and non-residential segments in China and India are estimated to expand during the foreseen period that in turn, will drive the call for decorative paints and coatings from this region.

The worldwide construction industry is the world’s biggest customer of raw materials, and therefore with such a high call in the future and influx of funds, the adjacent segments are bound to change some revenue and companies into their own hands. On the other hand, decorative paints application in so many steps of construction works, as roof coatings, wall paints, or deck finishes for great looks are foreseen to poise the industry with high opportunities and market share. Fast expansion in urbanization along with a high standard of living and escalating consumer preferences for showing an architectural touch in residential buildings has promoted the urge for decorative paints in the last years. A surge in the number of commercials and skyscrapers is further estimated to push the call for decorative paints in the future. Makers are manufacturing paints that can be employed on several substrates like cement walls, wood, glass, tiles, composites, etc. with high physical and chemical characteristics, offering customers the freedom to utilize paints as per their suitability. This, in turn, is estimated to fuel the expansion of the worldwide decorative paints and coatings industry in the foreseen period. Expansion in the residential and commercial building construction, escalating renovation works, increasing designers and architects work in decoration of the space and a rising number of makers and suppliers are some of the factors boosting the expansion of the decorative paints and coatings market. The construction industry currently is experiencing positive expansion, after a low paced development during the downturn. 

Due to the dangerous impact of lead in paints on the environment and also as people coming in contact, so many businesses have diverted their works towards environment-friendly items in the form of powder coatings.  

Opportunities in the Decorative Paints & Coatings Market

Because decorative paints and coatings are present in different colors and at affordable costs, they are highly employed for remodeling purposes in old constructions. Decorative coatings provide benefits on the basis of performance, like less maintenance needs and repellence to stains, impact, moisture, and other harm caused by wear and tear.

Challenges in the Decorative Paints & Coatings Market

Changes in crude oil costs in the foreseen period will result in escalated feedstock costs that will directly impact the cost of all artificial resins employed for decorative coating uses. The threat of product alteration is determined to pose threat to the global decorative paints and coatings market and use of nanotechnology-based powder paints and coatings is estimated to pose major challenges to conventional decorative paints manufacturers worldwide.




Market Size Available

2020 – 2025

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Type, Resin, Product, Application and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

PPG Industries (U.S.), Datacor, Inc., AkzoNobel N.V. (Netherlands), RPM International Inc., Asian Paints (India), Becker Group, Sherwin-Williams Company (U.S.), KCC Corporation, Masco Corporation (U.S.), Koninklijke DSM N.V, Kansai Paints Co., Ltd. (Japan), Henkel AG & Co. , Jotun Group (Norway), Axalta Coating Systems Ltd, DAW SE (Germany), BASF SE Dulux Group Ltd.(Australia), and Nippon Paint Co. Ltd.(Japan)


Decorative Paints & Coatings Market

Decorative Paints & Coatings Market segmentation as per the research report until 2026.

Decorative Paints & Coatings Market – By Type

  • Polyurethane
  • Alkyd
  • Acrylic

Of the above-mentioned resin types, acrylic resin type accounts for the largest share of the decorative paints and coatings market. Its unique aesthetic properties and low price make it the most frequently used resin type in various construction applications.

Decorative Paints & Coatings Market – By Product

  • Emulsion
  • Enamel
  • Wood Coating

The emulsions are the major revenue generator to the global market in the year 2018, owing to the increased applications of emulsions in construction industries.

Decorative Paints & Coatings Market – By Technology

  • Water-Based
  • Solvent-Based

The water-based segment is anticipated to grow with the highest CAGR in the forecast period, owing to its superior adhesion and abrasion properties. The eco-friendly nature of water-based paints makes the demand for solvent-based paints decline rapidly as the solvent-based paints have high VOC content and have strict regulations regarding their usage.

Decorative Paints & Coatings Market – By Application

  • Residential
  • Non-Residential

The residential sector of application leads the market in 2018 and is the fastest growing due to the increase in construction activities in the residential sector. This creates demand for decorative paints and coating across the globe.

Decorative Paints & Coatings Market – By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

On the basis of region, the Decorative Paints & Coatings Market is segregated into regions of North America, South America, Asia Pacific, Middle East, and Africa, and Europe. Asia Pacific had the largest global market share in the year 2018 and is expected to be the fastest-growing market in the forecast period, due to its high CAGR, increasing demand for growing industries, and the scope of future opportunities, mainly in developing countries like Japan, India, and China.

The market value of Europe and North America are next in lead mainly due to the rapid urbanization in these regions. The regional advantages offered in the Asia Pacific like cheap labor, ease of resource availability, make the market-centered in Asia making North America and Europe slow-growing regions. The Middle East & Africa and Latin America regions, being in the low developing countries due to the contribution of low GDP countries, have fewer chances for industry growth. Hence, the Decorative Paints & Coatings market in these regions is slow-growing in nature.

Major companies plying their trade in the Decorative Paints & Coatings Market include PPG Industries (U.S.), Datacor, Inc., AkzoNobel N.V. (Netherlands), RPM International Inc., Asian Paints (India), Becker Group, Sherwin-Williams Company (U.S.), KCC Corporation, Masco Corporation (U.S.), Koninklijke DSM N.V, Kansai Paints Co., Ltd. (Japan), Henkel AG & Co., Jotun Group (Norway), Axalta Coating Systems Ltd, DAW SE (Germany), BASF SE Dulux Group Ltd.(Australia), and Nippon Paint Co. Ltd.(Japan)


1. Introduction                                                 

                1.1 Market Definition                                    

                1.2 Study Deliverables                                  

                1.3 Base Currency, Base Year and Forecast Periods                                           

                1.4 General Study Assumptions                                

2. Research Methodology                                                           

                2.1 Introduction                                              

                2.2 Research Phases                                      

                                2.2.1 Secondary Research                            

                                2.2.2 Primary Research                 

                                2.2.3 Econometric Modelling                     

                                2.2.4 Expert Validation                  

                2.3 Analysis Design                                         

                2.4 Study Timeline                                          

3. Overview                                                      

                3.1 Executive Summary                                

                3.2 Key Inferences                                         

                3.3 Epidemology                                             

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                      

                4.1 Market Drivers                                          

                4.2 Market Restraints                                    

                4.3 Key Challenges                                         

                4.4 Current Opportunities in the Market                               

5. Market Segmentation                                                              

                5.1 Resin Type                                  

                                5.1.1 Introduction                           

                                5.1.2 Acrylic                       

                                5.1.3 Alkyd                         

                                5.1.4 Polyurethane                        

                                5.1.5 Others                      

                                5.1.7 Y-o-Y Growth Analysis, By Type                      

                                5.1.8 Market Attractiveness Analysis, By Type                    

                                5.1.8 Market Share Analysis, By Type                      

                5.2 Product Type                                             

                                5.2.1 Introduction                           

                                5.2.2 Emulsion                  

                                5.2.3 Enamel                     

                                5.2.4 Wood Coating                       

                                5.2.5 Others                      

                                5.2.6 Y-o-Y Growth Analysis, By Product Type                     

                                5.2.7 Market Attractiveness Analysis, By Product Type                    

                                5.2.8 Market Share Analysis, By Product Type                     

                5.3 Technology                                

                                5.3.1 Introduction                           

                                5.3.2 Water-Based                         

                                5.3.3 Solvent-Based                       

                                5.3.4 Y-o-Y Growth Analysis, By Technology                         

                                5.3.5 Market Attractiveness Analysis, By Technology                       

                                5.3.6 Market Share Analysis, By Technology                        

                5.4 Application                                 

                                5.4.1 Introduction                           

                                5.4.2 Residential                              

                                5.4.3 Non-Residential                   

                                5.4.4 Y-o-Y Growth Analysis, By Application                         

                                5.4.5 Market Attractiveness Analysis, By Application                        

                                5.4.6 Market Share Analysis, By Application                         

6. Geographical Analysis                                                              

                6.1 Introduction                                              

                                6.1.1 Regional Trends                    

                                6.1.2 Impact Analysis                     

                                6.1.3 Y-o-Y Growth Analysis                        

                                       By Geographical Area     

                                       By Resin Type    

                                       By Product Type

                                       By Technology   

                                       By Application    

                                6.1.4  Market Attractiveness Analysis                     

                                       By Geographical Area     

                                       By Resin Type    

                                       By Product Type

                                       By Technology   

                                       By Application    

                                6.1.5  Market Share Analysis                      

                                       By Geographical Area     

                                       By Resin Type    

                                       By Product Type

                                       By Technology   

                                       By Application    

                6.2 North America                                          

                                6.1.1 Introduction                           

                                6.1.2 United States                         

                                6.1.3 Canada                     

                6.3 Europe                                         

                                6.2.1 Introduction                           

                                6.2.2 U.K                             

                                6.2.3 Spain                         

                                6.2.4 Germany                 

                                6.2.5 Italy                           

                                6.2.6 France                      

                6.4 Asia-Pacific                                 

                                6.3.1 Introduction                           

                                6.3.2 China                         

                                6.3.3 India                          

                                6.3.4 Japan                        

                                6.3.5 Australia                  

                                6.3.6 South Korea                           

                6.5 Latin America                                            

                                6.4.1 Introduction                           

                                6.4.2 Brazil                         

                                6.4.3 Argentina                

                                6.4.4 Mexico                     

                                6.4.5 Rest of Latin America                         

                6.6 Middle East & Africa                               

                                6.5.1 Introduction                           

                                6.5.2 Middle-East                            

                                6.5.3 Africa                        

7. Strategic Analysis                                                       

                7.1 PESTLE analysis                                         

                                7.1.1 Political                     

                                7.1.2 Economic                 

                                7.1.3 Social                         

                                7.1.4 Technological                         

                                7.1.5 Legal                          

                                7.1.6 Environmental                      

                7.2 Porter’s Five analysis                                              

                                7.2.1 Bargaining Power of Suppliers                        

                                7.2.2 Bargaining Power of Consumers                    

                                7.2.3 Threat of New Entrants                     

                                7.2.4 Threat of Substitute Products and Services               

                                7.2.5 Competitive Rivalry within the Industry                      

8. Market Leaders' Analysis                                                        

                8.1 Nippon Paint Co. Ltd.                                       

                                8.1.1 Overview                

                                8.1.2 Product Analysis                   

                                8.1.3 Financial analysis                  

                                8.1.4 Recent Developments                       

                                8.1.5 SWOT analysis                       

                                8.1.6 Analyst View                          

                8.2 PPG Industries                                          

                8.3 AkzoNobel N.V.                                        

                8.4 Asian Paints                               

                8.5 Sherwin-Williams Company                                 

                8.6 Masco Corporation                                 

                8.7  Kansai Paints Co., Ltd.                                           

                8.8 Jotun A/S                                    

                8.9 DAW SE                                        

                8.10 Dulux Group Ltd.                                                                 

9. Competitive Landscape                                                           

                9.1 Market share analysis                                            

                9.2 Merger and Acquisition Analysis                                        

                9.3 Agreements, collaborations and Joint Ventures                                          

                9.4 New Product Launches                                          

10. Market Outlook and Investment Opportunities                                                          


                a) List of Tables                                

                b) List of Figures                                              

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

  • The segment-level analysis in terms of By Diagnostic Wearable Devices, and Therapeutic Wearable Devices along with market size forecasts and estimations to detect key areas of industry growth in detail

  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics

  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis

  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development

  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment

  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies

  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions

  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

  1. Global Decorative Paints & Coatings Market Market By Region, From 2021-2026( USD Billion )

  2. Global Decorative Paints & Coatings Market Market By Resin Type, From 2021-2026( USD Billion )

  3. Global Acrylic Market By Region, From 2021-2026( USD Billion )

  4. Global Alkyd Market By Region, From 2021-2026( USD Billion )

  5. Global  Polyurethane Market By Region, From 2021-2026( USD Billion )

  6. Global Others Market By Region, From 2021-2026( USD Billion )

  7. Global Decorative Paints & Coatings Market Market By Product Type, From 2021-2026( USD Billion )

  8. Global Emulsion Market By Region, From 2021-2026( USD Billion )

  9. Global Enamel Market By Region, From 2021-2026( USD Billion )

  10. Global Wood Coating  Market By Region, From 2021-2026( USD Billion )

  11. Global Others Market By Region, From 2021-2026( USD Billion )

  12. Global Decorative Paints & Coatings Market Market By Technology, From 2021-2026( USD Billion )

  13. Global Water-Based Market By Region, From 2021-2026( USD Billion )

  14. Global Solvent-Based Market By Region, From 2021-2026( USD Billion )

  15. Global Decorative Paints & Coatings Market Market By Application, From 2021-2026( USD Billion )

  16. Global Residential Market By Region, From 2021-2026( USD Billion )

  17. Global Non-Residential Market By Region, From 2021-2026( USD Billion )

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