Pulished Date August, 2019
ID: 8070
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Decorative Paints & Coatings Market By Resin Type (Acrylic, Alkyd, Polyurethane And Others), Product Type (Emulsion, Enamel, Wood Coating And Others), Technology (Water-Based, Solvent-Based), Application (Residential, Non-Residential), By Region - Global Industry Analysis, Size, Share, Growth, Investment, And Forecasts (2018-2023)

Pulished: August, 2019
ID: 8070
Pages: 175

Market Overview:

The Decorative Paints & Coatings market is growing globally at a high pace. The seasonal demand for paints and coatings puts the market in constant demand every year. The global market is estimated to have a 5.77% CAGR in the forecast period and will reach a total of 169.67 billion by the end of 2023.

Recent Developments:

DSM, a major shareholder in the global decorative paints and coating market, has declared to announce their sustainable strategy at the European Coatings Show(ECS) scheduled to take place in Nuremberg in March. The Strategy includes the reduction of harmful outputs in the production of paints and coatings.

Akzo Nobel, a major North-East American company has collaborated with Northumberland College to come up with an apprenticeship scheme to help on future manufacturing of their facility.

Decorative Paints & Coatings Market Value and Growth:

The Global Decorative Paints & Coatings market size was around USD 128.17 billion by revenue, at the end of 2018. It is anticipated to grow at CAGR of 5.77 % to reach USD 169.67 billion by 2023.

Decorative Paints & Coatings Market Drivers and Restraints:

The major driver to the global decorative paints and coatings is the increased demand for the construction industry worldwide. The rapid urbanization across the globe calls for an increase in buildings for various purposes like houses, offices, and industries. For long term protection of these constructions from dust and moisture paints and coatings are necessary. This makes the decorative paints and coatings market to gain demand for better and innovative products.

Although the global market is fast growing, the major contribution is from dominating regions like the Asia Pacific and North America. This makes the market dependent on the geography of these regions restraining global market growth. Also, the environmental damage caused due to the production of the paints and coatings compels the government agencies to impose strict regulations on major companies which in turn restrains the market growth.

Decorative Paints & Coatings Market Segmentation Analysis:

By Resin Type

Based on the type of Resin used the global Decorative Paints & Coatings market is categorized into Polyurethane, Alkyd, Acrylic, and Others. Of the above-mentioned resin types, acrylic resin type accounts for the largest share of the decorative paints and coatings market. Its unique aesthetic properties and low price make it the most frequently used resin type in various construction applications.

By Product Type

Based on the type of the final product the global market is divided into Emulsion, Enamel, Wood Coating and Others(like Primer, Distemper, Thinners, and Putty). The emulsions are the major revenue generator to the global market in the year 2018, owing to the increased applications of emulsions in construction industries.

By Technology

Based on the technology used in the making of the paints and coatings the global decorative paints and coatings market is segmented into Water-Based and Solvent-Based. The water-based segment is anticipated to grow with the highest CAGR in the forecast period, owing to its superior adhesion and abrasion properties. The eco-friendly nature of water-based paints makes the demand for solvent-based paints decline rapidly as the solvent-based paints have high VOC content and have strict regulations regarding their usage.

By Application

Based on the application of the Decorative Paints & Coatings the global Decorative Paints & Coatings market is broadly divided into Residential and Non-Residential. The residential sector of application leads the market in 2018 and is the fastest growing due to the increase in construction activities in the residential sector. This creates demand for decorative paints and coating across the globe.

Decorative Paints & Coatings Market Geographical Analysis:

  • By geography, the Global Decorative Paints & Coatings market is segmented as Latin America, Europe, Middle-East & Africa, Asia Pacific, and North America.


  • Asia Pacific had the largest global market share in the year 2018 and is expected to be the fastest-growing market in the forecast period, due to its high CAGR, increasing demand for growing industries and scope of future opportunities, mainly in developing countries like Japan, India, and China.


  • The market value of Europe and North America are next in lead mainly due to the rapid urbanization in these regions. The regional advantages offered in the Asia Pacific like cheap labor, ease of resource availability, make the market centered in Asia making North America and Europe slow-growing regions.


  • The Middle East & Africa and Latin America regions, being in the low developing countries due to the contribution of low GDP countries, have fewer chances for industry growth. Hence, the Decorative Paints & Coatings market in these regions are slow growing in nature.

Decorative Paints & Coatings Market Key Market Players:

By the end of 2018, PPG Industries (U.S.), Datacor, Inc., AkzoNobel N.V. (Netherlands), RPM International Inc., Asian Paints (India), Becker Group, Sherwin-Williams Company (U.S.), KCC Corporation, Masco Corporation (U.S.), Koninklijke DSM N.V, Kansai Paints Co., Ltd. (Japan), Henkel AG & Co. , Jotun Group (Norway), Axalta Coating Systems Ltd, DAW SE (Germany), BASF SE Dulux Group Ltd.(Australia), and Nippon Paint Co. Ltd.(Japan) are the leading shareholders of the Global Decorative Paints & Coatings market. These companies are currently focused on expansion strategies and innovation of a newer variety of paints and coatings to improve their market value and position.

Decorative Paints & Coatings Market Research Report Key Highlights:

  • The evaluation of the current product and services market and the future implications of the market.


  • Address the matter by better understanding the market through size estimates and CAGR analysis to forecast the future market.


  • Wider segmentation to better understand the dynamics of the market at a very small level by dividing the market to smaller segments.


  • Address the key market challenges, drivers and restraints with a goal of providing insights for gaining market share.


  • Porter’s Five Forces are used to analyze the factors responsible for the shaping of the industry as it is as a result of the competitive environment.

1. Introduction                                                 

                1.1 Market Definition                                    

                1.2 Study Deliverables                                  

                1.3 Base Currency, Base Year and Forecast Periods                                           

                1.4 General Study Assumptions                                

2. Research Methodology                                                           

                2.1 Introduction                                              

                2.2 Research Phases                                      

                                2.2.1 Secondary Research                            

                                2.2.2 Primary Research                 

                                2.2.3 Econometric Modelling                     

                                2.2.4 Expert Validation                  

                2.3 Analysis Design                                         

                2.4 Study Timeline                                          

3. Overview                                                      

                3.1 Executive Summary                                

                3.2 Key Inferences                                         

                3.3 Epidemology                                             

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                      

                4.1 Market Drivers                                          

                4.2 Market Restraints                                    

                4.3 Key Challenges                                         

                4.4 Current Opportunities in the Market                               

5. Market Segmentation                                                              

                5.1 Resin Type                                  

                                5.1.1 Introduction                           

                                5.1.2 Acrylic                       

                                5.1.3 Alkyd                         

                                5.1.4 Polyurethane                        

                                5.1.5 Others                      

                                5.1.7 Y-o-Y Growth Analysis, By Type                      

                                5.1.8 Market Attractiveness Analysis, By Type                    

                                5.1.8 Market Share Analysis, By Type                      

                5.2 Product Type                                             

                                5.2.1 Introduction                           

                                5.2.2 Emulsion                  

                                5.2.3 Enamel                     

                                5.2.4 Wood Coating                       

                                5.2.5 Others                      

                                5.2.6 Y-o-Y Growth Analysis, By Product Type                     

                                5.2.7 Market Attractiveness Analysis, By Product Type                    

                                5.2.8 Market Share Analysis, By Product Type                     

                5.3 Technology                                

                                5.3.1 Introduction                           

                                5.3.2 Water-Based                         

                                5.3.3 Solvent-Based                       

                                5.3.4 Y-o-Y Growth Analysis, By Technology                         

                                5.3.5 Market Attractiveness Analysis, By Technology                       

                                5.3.6 Market Share Analysis, By Technology                        

                5.4 Application                                 

                                5.4.1 Introduction                           

                                5.4.2 Residential                              

                                5.4.3 Non-Residential                   

                                5.4.4 Y-o-Y Growth Analysis, By Application                         

                                5.4.5 Market Attractiveness Analysis, By Application                        

                                5.4.6 Market Share Analysis, By Application                         

6. Geographical Analysis                                                              

                6.1 Introduction                                              

                                6.1.1 Regional Trends                    

                                6.1.2 Impact Analysis                     

                                6.1.3 Y-o-Y Growth Analysis                        

                                       By Geographical Area     

                                       By Resin Type    

                                       By Product Type

                                       By Technology   

                                       By Application    

                                6.1.4  Market Attractiveness Analysis                     

                                       By Geographical Area     

                                       By Resin Type    

                                       By Product Type

                                       By Technology   

                                       By Application    

                                6.1.5  Market Share Analysis                      

                                       By Geographical Area     

                                       By Resin Type    

                                       By Product Type

                                       By Technology   

                                       By Application    

                6.2 North America                                          

                                6.1.1 Introduction                           

                                6.1.2 United States                         

                                6.1.3 Canada                     

                6.3 Europe                                         

                                6.2.1 Introduction                           

                                6.2.2 U.K                             

                                6.2.3 Spain                         

                                6.2.4 Germany                 

                                6.2.5 Italy                           

                                6.2.6 France                      

                6.4 Asia-Pacific                                 

                                6.3.1 Introduction                           

                                6.3.2 China                         

                                6.3.3 India                          

                                6.3.4 Japan                        

                                6.3.5 Australia                  

                                6.3.6 South Korea                           

                6.5 Latin America                                            

                                6.4.1 Introduction                           

                                6.4.2 Brazil                         

                                6.4.3 Argentina                

                                6.4.4 Mexico                     

                                6.4.5 Rest of Latin America                         

                6.6 Middle East & Africa                               

                                6.5.1 Introduction                           

                                6.5.2 Middle-East                            

                                6.5.3 Africa                        

7. Strategic Analysis                                                       

                7.1 PESTLE analysis                                         

                                7.1.1 Political                     

                                7.1.2 Economic                 

                                7.1.3 Social                         

                                7.1.4 Technological                         

                                7.1.5 Legal                          

                                7.1.6 Environmental                      

                7.2 Porter’s Five analysis                                              

                                7.2.1 Bargaining Power of Suppliers                        

                                7.2.2 Bargaining Power of Consumers                    

                                7.2.3 Threat of New Entrants                     

                                7.2.4 Threat of Substitute Products and Services               

                                7.2.5 Competitive Rivalry within the Industry                      

8. Market Leaders' Analysis                                                        

                8.1 Athersys                                      

                                8.1.1 Overview                

                                8.1.2 Product Analysis                   

                                8.1.3 Financial analysis                  

                                8.1.4 Recent Developments                       

                                8.1.5 SWOT analysis                       

                                8.1.6 Analyst View                          

                8.2 PPG Industries                                          

                8.3 AkzoNobel N.V.                                        

                8.4 Asian Paints                               

                8.5 Sherwin-Williams Company                                 

                8.6 Masco Corporation                                 

                8.7  Kansai Paints Co., Ltd.                                           

                8.8 Jotun A/S                                    

                8.9 DAW SE                                        

                8.10 Dulux Group Ltd.                                   

                8.11 Nippon Paint Co. Ltd.                                           

9. Competitive Landscape                                                           

                9.1 Market share analysis                                            

                9.2 Merger and Acquisition Analysis                                        

                9.3 Agreements, collaborations and Joint Ventures                                          

                9.4 New Product Launches                                          

10. Market Outlook and Investment Opportunities                                                          


                a) List of Tables                                

                b) List of Figures                                              

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of By Diagnostic Wearable Devices, and Therapeutic Wearable Devices along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Decorative Paints & Coatings Market Market By Region, From 2018-2023 ( USD Billion )
  2. Global Decorative Paints & Coatings Market Market By Resin Type, From 2018-2023 ( USD Billion )
  3. Global Acrylic Market By Region, From 2018-2023 ( USD Billion )
  4. Global Alkyd Market By Region, From 2018-2023 ( USD Billion )
  5. Global  Polyurethane Market By Region, From 2018-2023 ( USD Billion )
  6. Global Others Market By Region, From 2018-2023 ( USD Billion )
  7. Global Decorative Paints & Coatings Market Market By Product Type, From 2018-2023 ( USD Billion )
  8. Global Emulsion Market By Region, From 2018-2023 ( USD Billion )
  9. Global Enamel Market By Region, From 2018-2023 ( USD Billion )
  10. Global Wood Coating  Market By Region, From 2018-2023 ( USD Billion )
  11. Global Others Market By Region, From 2018-2023 ( USD Billion )
  12. Global Decorative Paints & Coatings Market Market By Technology, From 2018-2023 ( USD Billion )
  13. Global Water-Based Market By Region, From 2018-2023 ( USD Billion )
  14. Global Solvent-Based Market By Region, From 2018-2023 ( USD Billion )
  15. Global Decorative Paints & Coatings Market Market By Application, From 2018-2023 ( USD Billion )
  16. Global Residential Market By Region, From 2018-2023 ( USD Billion )
  17. Global Non-Residential Market By Region, From 2018-2023 ( USD Billion )

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