The global digital intelligence platform market was estimated at $10.24 billion in 2019 and is determined to reach $ 21.96 billion by 2025, at an annual expansion rate of 19.8% during the conjecture period of 2020 to 2025.
Digital intelligence platforms provide real-time business information that offer competitive differentiation and rise retention activity of customers. Digital intelligence platforms use data management tools, which are responsible for the collection, storage and management of digital consumer data, which can be used to analyze date to identify the holistic customer behavior.
Many organizations are adopting digital intelligence platforms, primarily to optimize customer experience and engagement as part of their cloud marketing platform. Digital intelligence platforms help organizations deliver personalized services to customers through digital touchpoints. Digital intelligence platforms also provide advanced analytical solutions that can be integrated with a mobile interaction platform to help businesses optimize mobile messaging and applications and measure the impact of a marketing campaign. These digital intelligence platforms also combine predictive analytics and insights to deliver scalability and data processing speed for customer analysis and optimization.
Market growth and trends:
Market Drivers and Restraints:
Growing adoption of digital intelligence platform for competitive differentiation and customer retention are among the major factors likely to drive the growth of the global digital intelligence platform market. Strengthening the focus of marketing organizations to digitally transform business marketing strategies is also expected to drive adoption of the digital intelligence platform during the forecast period. Increased need for analytical solutions such as social media analytics and personalization solutions, which is also accomplished through the digital intelligence platform. This is expected to drive the growth of the global digital intelligence platform market. However, concerns about data security and the complexity associated with integrating various data silos are the major difficult factors that could hamper the market growth.
Market Segmentation:
The market is segmented according to the component, point of contact, size of the organization, vertical and region.
Regional Analysis:
The global digital intelligence platform market has spread across the areas of North America, Europe, Asia-Pacific, Middle East and Africa and Latin America. The Asia-Pacific market is foreseen to develop with the substantial CAGR over the conjecture period. This can be attributed to the rapid growth in the adoption of smartphones and the increase in e-commerce and mobile commerce in the region. Mobile devices, social media and the web are the three main points of contact in the Asia-Pacific region. There has been an increase in online mobile shopping and the use of social media in this region. Therefore, organizations in this region focus on improving the customer experience through mobile touch points and social media.
Key players in the market:
The main players in the global digital intelligence market are Adobe Systems (USA), IBM (USA), SAS Institute (USA), Evergage (USA), Google (USA), Mixpanel (USA), Optimizely (USA), Webtrekk (Germany), New Relic (United States), Localytics (United States), and Cxense (Norway). These companies adopt different growth strategies, such as new product launches, partnerships, collaborations, mergers and acquisitions, and business expansions to increase their market share.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Digital Intelligence Platform Market, By Component
6.1.1 Analytics
6.1.2 Data Management
6.1.3 Engagement Optimization
6.1.4 Market Size Estimations & Forecasts (2019-2024)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Digital Intelligence Platform Market, By Touch Point
6.2.1 Web
6.2.2 Company Website
6.2.3 Mobile
6.2.4 Email
6.2.5 Social Media
6.2.6 Kiosks And Points Of Sale (POS)
6.2.7 Market Size Estimations & Forecasts (2019-2024)
6.2.8 Y-o-Y Growth Rate Analysis
6.2.9 Market Attractiveness Index
6.3 Digital Intelligence Platform Market, By Organization Size
6.3.1 SMEs
6.3.2 Large
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Digital Intelligence Platform Market, By Vertical
6.4.1 BFSI
6.4.2 Retail & E-Commerce
6.4.3 Travel And Hospitality
6.4.4 Telecommunications And IT
6.4.5 Public Sector
6.4.6 Media And Entertainment
6.4.7 Healthcare
6.4.8 Market Size Estimations & Forecasts (2019-2024)
6.4.9 Y-o-Y Growth Rate Analysis
6.4.10 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Component
7.2.3 By Touch Point
7.2.4 By Organization Size
7.2.5 By Vertical
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Component
7.3.3 By Touch Point
7.3.4 By Organization Size
7.3.5 By Vertical
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Component
7.4.3 By Touch Point
7.4.4 By Organization Size
7.4.5 By Vertical
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Component
7.5.3 By Touch Point
7.5.4 By Organization Size
7.5.5 By Vertical
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Component
7.6.3 By Touch Point
7.6.4 By Organization Size
7.6.5 By Vertical
8. Key Player Analysis
8.1 Adobe Systems
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 IBM
8.3 Google
8.4 SAS Institute
8.5 Mixpanel
8.6 Evergage
8.7 Optimizely
8.8 Webtrekk
8.9 New Relic
8.10 Localytics
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
