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Global Digital Intelligence Platform Market Analysis – Segmentation By Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Web, Company Website, Mobile, Email, Social Media, Kiosks And Points Of Sale (POS), Others), Organization Size (SMEs and Large), Vertical (BFSI, Retail & E-Commerce, Travel And Hospitality, Telecommunications And IT, Public Sector, Media And Entertainment, Healthcare, Others), and Region - Forecast to 2027

Published: January, 2022
ID: 10003
Pages: 150

Global Digital Intelligence Platform Market Size & Growth (2021 – 2026)

The global digital intelligence platform market was estimated at $10.24 billion in 2019 and is determined to reach $ 21.96 billion by 2025, at an annual expansion rate of 19.8% during the conjecture period of 2020 to 2025.

Digital intelligence platforms provide real-time business information that offer competitive differentiation and rise retention activity of customers. Digital intelligence platforms use data management tools, which are responsible for the collection, storage and management of digital consumer data, which can be used to analyze date to identify the holistic customer behavior.

Many organizations are adopting digital intelligence platforms, primarily to optimize customer experience and engagement as part of their cloud marketing platform. Digital intelligence platforms help organizations deliver personalized services to customers through digital touchpoints. Digital intelligence platforms also provide advanced analytical solutions that can be integrated with a mobile interaction platform to help businesses optimize mobile messaging and applications and measure the impact of a marketing campaign. These digital intelligence platforms also combine predictive analytics and insights to deliver scalability and data processing speed for customer analysis and optimization.

Market growth and trends:

  • Digital intelligence platforms are specifically designed to obtain real-time information for businesses. They use data management tools that store, collect and manage consumer data. Businesses need this data to understand consumer behavior and meet their demands accordingly.
  • With the development of analytics and big data technologies, companies can transform unorganized and semi-structured data into structured data which is then used for business-related decision-making methods.
  • The need for predictive analytics tools increases in every organization as it uses analytical models to design and execute projects, which helps to eliminate errors. This analysis technique is practiced to select the best data with the most significant level of precision. It also promotes changing industry dynamics, such as changes in market strategy, the business cycle, and consumer demand. This triggers the need for digital intelligence and artificial intelligence platforms as they are needed for predictive analytics.
  • The evolution of advanced data intelligence tools is recognized as one of the fundamental trends that will allow the market to gain popularity in the future.

Market Drivers and Restraints:

Growing adoption of digital intelligence platform for competitive differentiation and customer retention are among the major factors likely to drive the growth of the global digital intelligence platform market. Strengthening the focus of marketing organizations to digitally transform business marketing strategies is also expected to drive adoption of the digital intelligence platform during the forecast period. Increased need for analytical solutions such as social media analytics and personalization solutions, which is also accomplished through the digital intelligence platform. This is expected to drive the growth of the global digital intelligence platform market. However, concerns about data security and the complexity associated with integrating various data silos are the major difficult factors that could hamper the market growth.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2022 - 2027


19.8 %

Segments Covered

By Component, Size of Organization, Point of Contact, Vertical, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Adobe Systems (USA), IBM (USA), SAS Institute (USA), Evergage (USA), Google (USA), Mixpanel (USA), Optimizely (USA), Webtrekk (Germany), New Relic (United States), Localytics (United States), and Cxense (Norway) and Others.


Global Digital Intelligence Platform Market Segmentation:

The market is segmented according to the component, point of contact, size of the organization, vertical and region.

Global Digital Intelligence Platform Market By Component:

 the market has been segmented into data management, engagement analysis, and optimization. The rising need to obtain real-time actionable insights from digital data to make informed decisions has resulted the organizations to implement digital intelligence platforms with analytic capabilities.

Global Digital Intelligence Platform Market By Point Of Contact:

 the market for digital intelligence platform has been segmented into web, company website, mobile, email, social media, kiosks and points of sale (POS), etc. The mobile touch point segment is expected to dominate the market during the forecast period, due to the high adoption of mobile devices and its considerable importance in purchasing decision making by consumers.

Global Digital Intelligence Platform Market By Size of Organization:

the market has been segmented into SMEs and large companies. The SME segment is anticipated to develop with the highest expansion rate during the outlook period. Digital intelligence platforms enable SMEs to retain and enhance the customer experience with the goal of remaining in the marketplace and creating competitive differentiation between competitors.

Global Digital Intelligence Platform Market By Vertical:

the market has been segmented into retail and e-commerce, BFSI, travel and hospitality, telecommunications and IT, public sector, media and entertainment, healthcare, etc. The Others segment includes the educational, automotive and manufacturing industries. The BFSI vertical segment is believed to dominate the market, due to the increased focus on customer satisfaction by organizations in this industry.

Regional Analysis:

The global digital intelligence platform market has spread across the areas of North America, Europe, Asia-Pacific, Middle East and Africa and Latin America. The Asia-Pacific market is foreseen to develop with the substantial CAGR over the conjecture period. This can be attributed to the rapid growth in the adoption of smartphones and the increase in e-commerce and mobile commerce in the region. Mobile devices, social media and the web are the three main points of contact in the Asia-Pacific region. There has been an increase in online mobile shopping and the use of social media in this region. Therefore, organizations in this region focus on improving the customer experience through mobile touch points and social media.

Key players in the market:

The main players in the global digital intelligence market are Adobe Systems (USA), IBM (USA), SAS Institute (USA), Evergage (USA), Google (USA), Mixpanel (USA), Optimizely (USA), Webtrekk (Germany), New Relic (United States), Localytics (United States), and Cxense (Norway). These companies adopt different growth strategies, such as new product launches, partnerships, collaborations, mergers and acquisitions, and business expansions to increase their market share.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Digital Intelligence Platform Market, By Component                

                                6.1.1 Analytics  

                                6.1.2 Data Management              

                                6.1.3 Engagement Optimization

                                6.1.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Digital Intelligence Platform Market, By Touch Point                

                                6.2.1 Web           

                                6.2.2 Company Website               

                                6.2.3 Mobile      

                                6.2.4 Email          

                                6.2.5 Social Media           

                                6.2.6 Kiosks And Points Of Sale (POS)     

                                6.2.7 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.8 Y-o-Y Growth Rate Analysis             

                                6.2.9 Market Attractiveness Index          

                6.3 Digital Intelligence Platform Market, By Organization Size                     

                                6.3.1 SMEs         

                                6.3.2 Large         

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Digital Intelligence Platform Market, By Vertical                         

                                6.4.1 BFSI            

                                6.4.2 Retail & E-Commerce         

                                6.4.3 Travel And Hospitality        

                                6.4.4 Telecommunications And IT            

                                6.4.5 Public Sector          

                                6.4.6 Media And Entertainment               

                                6.4.7 Healthcare              

                                6.4.8 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.9 Y-o-Y Growth Rate Analysis             

                                6.4.10 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Component      

                                7.2.3 By Touch Point      

                                7.2.4 By Organization Size            

                                7.2.5 By Vertical               

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Component      

                                7.3.3 By Touch Point      

                                7.3.4 By Organization Size            

                                7.3.5 By Vertical               

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Component      

                                7.4.3 By Touch Point      

                                7.4.4 By Organization Size            

                                7.4.5 By Vertical               

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Component      

                                7.5.3 By Touch Point      

                                7.5.4 By Organization Size            

                                7.5.5 By Vertical               

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Component      

                                7.6.3 By Touch Point      

                                7.6.4 By Organization Size            

                                7.6.5 By Vertical               

8. Key Player Analysis                                    

                8.1 Adobe Systems                        

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 IBM                

                8.3 Google                         

                8.4 SAS Institute                              

                8.5 Mixpanel                     

                8.6 Evergage                     

                8.7 Optimizely                  

                8.8 Webtrekk                    

                8.9 New Relic                    

                8.10 Localytics                   

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Digital Intelligence Platform Market By Region, From 2020-2025 ( USD Billion )
  2. Global Digital Intelligence Platform Market By Component, From 2020-2025 ( USD Billion )
  3. Global Analytics Market By Region, From 2020-2025 ( USD Billion )
  4. Global Data Management Market By Region, From 2020-2025 ( USD Billion )
  5. Global Engagement Optimization Market By Region, From 2020-2025 ( USD Billion )
  6. Global Digital Intelligence Platform Market By Touch Point, From 2020-2025 ( USD Billion )
  7. Global Web Market By Region, From 2020-2025 ( USD Billion )
  8. Global Company Website Market By Region, From 2020-2025 ( USD Billion )
  9. Global Mobile Market By Region, From 2020-2025 ( USD Billion )
  10. Global Email Market By Region, From 2020-2025 ( USD Billion )
  11. Global Social Media Market By Region, From 2020-2025 ( USD Billion )
  12. Global Kiosks And Points Of Sale (POS) Market By Region, From 2020-2025 ( USD Billion )
  13. Global Digital Intelligence Platform Market By Organization Size, From 2020-2025 ( USD Billion )
  14. Global SMEs Market By Region, From 2020-2025 ( USD Billion )
  15. Global Large Market By Region, From 2020-2025 ( USD Billion )
  16. Global Digital Intelligence Platform Market By Vertical, From 2020-2025 ( USD Billion )
  17. Global BFSI Market By Region, From 2020-2025 ( USD Billion )
  18. Global Retail & E-Commerce Market By Region, From 2020-2025 ( USD Billion )
  19. Global Travel And Hospitality Market By Region, From 2020-2025 ( USD Billion )
  20. Global Telecommunications And IT Market By Region, From 2020-2025 ( USD Billion )
  21. Global Public Sector Market By Region, From 2020-2025 ( USD Billion )
  22. Global Media And Entertainment Market By Region, From 2020-2025 ( USD Billion )
  23. Global Healthcare Market By Region, From 2020-2025 ( USD Billion )

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