Content Intelligence Market

Content Intelligence Market Size (2023-2028)

According to the Research Report, the size of the Content Intelligence Market at a global level was valued at USD 540 Million in 2022 and is projected to grow USD 2214 Million by 2028 with a CAGR of 33% during the forecast period 2023-2028.

Content intelligence is the service which is based on artificial intelligence and big data analytics that helps users to modulate content knowledge into actionable information that leads to better delivery of content. The technology can help to prepare the various strategies and business models of content providers so they can also more easily reach their target market.

Key Market Drivers

Increased demand for business strategy preparation focused on business goals for content providers and this trend is anticipated to fuel market growth. In addition, higher yields achieved through the implementation of content strategies for specific markets and emerging technologies such as AI would also fuel this market growth.

Major Challenges

Concerns about various restricting marketers leading to complications in delivering content to target audiences are the factor anticipated to hamper the market growth. Furthermore, large volume content will also hamper the whole market's growth.

Growth Opportunities

Content Intelligence provides companies with new dimensions and opportunities to introduce intelligence to their content and link it to their business operations. Through using Al, ML, and cognitive processing, it brings several techniques to generate organized data from unstructured material, such as texts, images, documents, and interaction. Although content intelligence platforms concentrate on various aspects of content strategy, they primarily aim to increase profitability and optimize consumer return. The exponential growth of content on the Internet reduces the overall influence of content marketing. That is why data and automation convergence is the way to enhance content strategies and also to empower content websites and platforms.

REPORT COVERAGE:

This research report on the Global Content Intelligence Market has been segmented & sub-segmented into the following categories and evaluated market size & forecast for each segment until 2026.

Content Intelligence Market - By Component

• Solutions
• Services

Based on the Component, the services segment dominating the market due to the wide range of applications like consulting, managed services, support, education, and others. These are the services that enable the effective implementation of content intelligence in order to acquire a high return of investments through support integration, providing custom training, delays reduction, and deployment acceleration.

Content Intelligence Market - By Department Type

• Cloud
• On-Premises
• Hybrid

Based on the Department Type, the cloud segment is ruling the content intelligence market due to the ever-increasing demand for data storage and computing solutions. Security tests are rigorously conducted by third parties to maintain high standards to eliminate security issues as it is the primary threat faced by the cloud services. The cloud segment is likely to grow over the forecast period due to the rise in adoptions, the advancement of technology, and low costs of support and maintenance compared to the on-premise segment, eventually contributing to the growth of the content intelligence market.

Content Intelligence Market - By Organization Size

• Small & Medium-Sized Enterprises (SMEs)
• Large Enterprises

Based on the Organization Size, the Large enterprise's segment holds a significant share in the market as they enable the adoption of advanced technologies in the organizations resulting in business enhancement and high efficiency in operations. Due to technological advancements, there is a significant shift in the content intelligence market which is positive due to numerous developments in social media, big data, personalized marketing, analytics and machine learning applications that are vastly adopted by large organizations.

Content Intelligence Market - By Vertical

• Banking, Financial Services & Insurance (BFSI)
• Government & Public Sector
• Healthcare & Life Sciences
• IT & Telecommunications
• Manufacturing
• Media & Entertainment
• Retail & Consumer Goods
• Travel & Hospitality
• Others

Based on the Vertical, the IT and telecommunications segment holds a major share in the market owing to increasing investments in the industry by private and government sectors and is expected to continue the trend for the estimated period. The media and entertainment segment are overgrowing with a high rate of CAGR. Other segments like health care, retail industry, manufacturing are significant contributors to revenue to the market. They are growing consistently and expected to display growth and provide more opportunities over the forecast period.

Content Intelligence Market - By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regionally, the European Countries such as the Netherlands, Germany, France, and Italy are early in their adoption of content intelligence. AI adoption between growing end-user industries, like advertising, security, retail, healthcare, and fintech, as well as the presence of domestic AI software developers, complement the area's overall content intelligence growth. In addition, Organizations in Europe have widely adopted the intelligence of content to provide consumers with personalized content according to their needs, ultimately growing customer loyalty and retention. And for those reasons, Europe is anticipated to register the highest CAGR throughout the forecast period.

However, North America is anticipated to hold the largest share of the content intelligence market. North American companies tend to invest heavily in digital marketing campaigns and customer experience together with new technologies like AI, NLP, ML, Big Data, and others. Compared to other parts of the world, the proportion of social media users, Smartphone users, and ad spending in this region has been exceptionally high. In addition, the penetration of mobile devices in the US is over 90%, led by Canada, which has provided advertisers with a clear platform for potential customers. These are the variables that make the North American market to be dominant globally.

Key market participants in the Global Content Intelligence Market Profiled in this report are Adobe, M-Files Inc., Open Text Corporation, Curata, Inc., Scoop.it Inc., Socialbakers, Atomic Reach, OneSpot, Vennli, Idio Ltd, ABBYY, Content Insights AD, Ceralytics, Knotch, Smartlogic Semaphore Ltd, Conductor, CONCURED, Salsify Inc., Hitachi Vantara Corporation, QORDOBA, LinkedIn Corporation, Verizon Media, Amazon Web Services, Inc. among others.

Recent Developments

• OpenText collaborated with Dell EMC to provide Documentum platform and Content suite platform products, which are available as hybrid deployment models, managed hosting, on-premise, public and private cloud. Applications from companies like SAP and Salesforce are integrated with OpenText’s content intelligence. Looking at OpenText acquisitions in recent years it is evident that they are highly focused on increasing their product portfolio.