The size of the global digital signage market was estimated at $22.7 billion in 2020 and is likely to reach $38.47 billion by 2026, growing at an annual rate of about 9% from 2021 to 2026.
Digital signage or digital signage is an electronic screen that advertises content, broadcast data, television programs, and other content. Digital signals use various technologies, such as LEDs and LCDs. They are found both in private institutions and in public places such as retail stores, restaurants, and businesses.
Digital signage relies heavily on hardware components to ensure the delivery of high-quality content. These screens have substituted conventional screens with large LED and LCD screens, used in various industries. They are created for applications that need suppliers to use their customers/audiences with their widest angle of view and derive maximum effectiveness from marketing messages.
The growth of transportation networks, public infrastructure, and new commercial buildings, especially in developing economies, creates immense opportunities in this business. Digital signage is used in different modes of public transportation to grab the attention of viewers on the go, offering real-time location and awareness related to traveler information and advertising. Additionally, it is rapidly becoming the norm in many educational institutions, schools, and corporate campuses facilitating digital signage systems.
In September 2018, CTL, a prominent company in EdTech personalized learnings, in partnership with NoviSign, a software provider in digital signage, introduced a special Chromebox CBx1. It provides screen content control along with dual-band Wi-Fi, USB-C output and custom libraries.
December 2018: LG Electronics India recently launched curved OLED signage. The firm used about 63 custom curved OLED panels for this signage.
December 2018: A strategic collaboration of Leynard and Planar & Lighthouse Technologies (Hong Kong) was announced to implement LED video display solutions for the sports and entertainment sector, an instance of a specific product application.
Market growth and trends:
Reducing the price of LED/LCD systems is the main factor that helps you penetrate the fast-growing regions in the world. In addition, in the retail space, LED-based signage offers durability and robustness in addition to increased visibility, compared to traditional luminaires. The rapid fall in prices for LCD screens has led to an increasing number of digital signage installations.
Depending on the installation, different screens are preferred. Small and medium networks mainly prefer LCD/LED. Users looking for large screens choose large screens because of the better video clarity. LCD screens function better in terms of power usage and maintenance costs, especially on large screens.
In addition, there are many advances in the digital signage technology that sign makers pay attention to. These include high-resolution LCD and LED message screens, which have iPad control and programming, emergency alert systems linked directly to FEMA-managed Integrated Public Alert and Alert System (IPAWS), and live RSS feed for news and the weather.
Another major trend is the direct view LED displays to develop an impressive experience. LED direct vision panels are highly personated and can implement experiences that surround the audience or create architecturally alluring focal points. Adoption was faster in indoor situations, due to the need for a closer viewing distance. A good sign of the trend is that Watchfire is seeing more conventional LCD video walls replaced by tighter pixel LED panels. Facilities are also beginning to recognize that LED panels offer high-quality resolution and can be brought and used for much less than the size of television screens.
Market Drivers and Restraints:
Lower screen costs and better customer experience are the driving forces behind the global digital signage market. Furthermore, the development of government agencies, as well as the rapidly growing education sector, are contributing to the growth of the market. Technological developments, including near-field communication, are likely to create greater opportunities. The introduction of touch screen technology should open new avenues. The growing demand for bright and energy-efficient display panels, rapid digitization, and declining demand for traditional display panels are the factors driving the growth of trends in the global digital signage market. However, the deployment of large-screen alternatives like projectors and screenless displays and the lack of standard policies and power problems are hampering the growth of the market to some extent. In addition, emerging display technologies like micro-LEDs and quantum dots and the growing demand of electronic giants for large screens provide growth potential for the country's market.
The global digital signage market is segmented by offering, product, location, end-user, and region. By offering, the market is classified into hardware, software, and services.
By product, it is classified as a single screen, video wall, and kiosk. Among these products, the kiosk segment is expected to experience the highest growth over the forecast period, due to the large increase in the adoption of digital kiosks in the retail industry. These digital kiosks are also used for ticketing, registration, billing, and other banking and other applications.
Depending on the location, the market is classified indoors and outdoors. The interior segment is further classified as a conference room, office entrance, classroom, park, and others.
The end-users in this business report are retail, education, healthcare, business, stadiums, government, and others.
The analysis of the global digital signage market is carried out in different regions, especially in North America, Europe, Asia-Pacific, and LAMEA, among which North America accounted for a significant portion of the world market, and it is expected to follow the same trend during the foreseen period.
North America is likely to dominate the digital signage market during the outlook period, attributing to the availability of market giants in the United States, and due to early adoption and technological advancements. In addition, advances in display technology are also expected to stimulate market demand.
Key players in the market:
The main players featured in the global report are NEC Corporation, Sony Corporation, LG Electronics, Samsung Electronics, Panasonic Corporation, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips NV and Planer System Inc. These key players have adopted strategies such as product launch, expansion, and partnership to improve its position in the digital signage market.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Digital Signage Market, By Offering
6.1.4 Market Size Estimations & Forecasts (2021-2026)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Digital Signage Market, By Product
6.2.1 Single Screen Display
6.2.3 Video Wall
6.2.4 Market Size Estimations & Forecasts (2021-2026)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
6.3 Digital Signage Market, By Location
6.3.3 Market Size Estimations & Forecasts (2021-2026)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Digital Signage Market, By End-User
6.4.7 Market Size Estimations & Forecasts (2021-2026)
6.4.8 Y-o-Y Growth Rate Analysis
6.4.9 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2021-2026)
7.2.1 By Country
7.2.2 By Offering
7.2.3 By Product
7.2.4 By Location
7.2.5 By End-User
7.3.1 By Country
184.108.40.206 Rest of Europe
7.3.2 By Offering
7.3.3 By Product
7.3.4 By Location
7.3.5 By End-User
7.4 Asia Pacific
7.4.1 By Country
220.127.116.11 South Korea
18.104.22.168 South East Asia
22.214.171.124 Australia & NZ
126.96.36.199 Rest of Asia-Pacific
7.4.2 By Offering
7.4.3 By Product
7.4.4 By Location
7.4.5 By End-User
7.5 Latin America
7.5.1 By Country
188.8.131.52 Rest of Latin America
7.5.2 By Offering
7.5.3 By Product
7.5.4 By Location
7.5.5 By End-User
7.6 Middle East and Africa
7.6.1 By Country
184.108.40.206 Middle East
7.6.2 By Offering
7.6.3 By Product
7.6.4 By Location
7.6.5 By End-User
8. Key Player Analysis
8.1 NEC Corporation
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Sony Corporation
8.3 LG Electronics
8.4 Samsung Electronics
8.5 Panasonic Corporation
8.6 ViewSonic Corporation
8.7 Volanti Displays
8.8 Koninklijke Philips NV
8.10 Planer System Inc
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures