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Pulished Date April, 2021
ID: 8524
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Digital Signage Market Research Report - By Application (Retail, Entertainment, Playground, Corporate Banking, Health Care & education, Transport, and Hospitality), By Technology (LCD, LED, Projection), By Offering (Hardware, Software, Services), By Region ((North America (U.S., Canada), Europe (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic & Rest of EU), Asia Pacific (India, China, Japan, South Korea, Australia & New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore & Rest of APAC), Latin America (Brazil, Mexico, Argentina, Chile), Middle East and Africa (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA)) - Global Industry Analysis on Size, Share, Growth, Landscape, Economy, Demand & Forecast | 2021-2026

Pulished: April, 2021
ID: 8524
Pages: 170

Digital Signage Market Size, Share & Growth (2021-2026)

The size of the global digital signage market was estimated at $22.7 billion in 2020 and is likely to reach $38.47 billion by 2026, growing at an annual rate of about 9% from 2021 to 2026.

Digital signage or digital signage is an electronic screen that advertises content, broadcast data, television programs, and other content. Digital signals use various technologies, such as LEDs and LCDs. They are found both in private institutions and in public places such as retail stores, restaurants, and businesses.

Digital signage relies heavily on hardware components to ensure the delivery of high-quality content. These screens have substituted conventional screens with large LED and LCD screens, used in various industries. They are created for applications that need suppliers to use their customers/audiences with their widest angle of view and derive maximum effectiveness from marketing messages.

The growth of transportation networks, public infrastructure, and new commercial buildings, especially in developing economies, creates immense opportunities in this business. Digital signage is used in different modes of public transportation to grab the attention of viewers on the go, offering real-time location and awareness related to traveler information and advertising. Additionally, it is rapidly becoming the norm in many educational institutions, schools, and corporate campuses facilitating digital signage systems.

Recent developments:

In September 2018, CTL, a prominent company in EdTech personalized learnings, in partnership with NoviSign, a software provider in digital signage, introduced a special Chromebox CBx1. It provides screen content control along with dual-band Wi-Fi, USB-C output and custom libraries.

December 2018: LG Electronics India recently launched curved OLED signage. The firm used about 63 custom curved OLED panels for this signage.

December 2018: A strategic collaboration of Leynard and Planar & Lighthouse Technologies (Hong Kong) was announced to implement LED video display solutions for the sports and entertainment sector, an instance of a specific product application.

Market growth and trends:

Reducing the price of LED/LCD systems is the main factor that helps you penetrate the fast-growing regions in the world. In addition, in the retail space, LED-based signage offers durability and robustness in addition to increased visibility, compared to traditional luminaires. The rapid fall in prices for LCD screens has led to an increasing number of digital signage installations.

Depending on the installation, different screens are preferred. Small and medium networks mainly prefer LCD/LED. Users looking for large screens choose large screens because of the better video clarity. LCD screens function better in terms of power usage and maintenance costs, especially on large screens.

In addition, there are many advances in the digital signage technology that sign makers pay attention to. These include high-resolution LCD and LED message screens, which have iPad control and programming, emergency alert systems linked directly to FEMA-managed Integrated Public Alert and Alert System (IPAWS), and live RSS feed for news and the weather.

Another major trend is the direct view LED displays to develop an impressive experience. LED direct vision panels are highly personated and can implement experiences that surround the audience or create architecturally alluring focal points. Adoption was faster in indoor situations, due to the need for a closer viewing distance. A good sign of the trend is that Watchfire is seeing more conventional LCD video walls replaced by tighter pixel LED panels. Facilities are also beginning to recognize that LED panels offer high-quality resolution and can be brought and used for much less than the size of television screens.

Market Drivers and Restraints:

Lower screen costs and better customer experience are the driving forces behind the global digital signage market. Furthermore, the development of government agencies, as well as the rapidly growing education sector, are contributing to the growth of the market. Technological developments, including near-field communication, are likely to create greater opportunities. The introduction of touch screen technology should open new avenues. The growing demand for bright and energy-efficient display panels, rapid digitization, and declining demand for traditional display panels are the factors driving the growth of trends in the global digital signage market. However, the deployment of large-screen alternatives like projectors and screenless displays and the lack of standard policies and power problems are hampering the growth of the market to some extent. In addition, emerging display technologies like micro-LEDs and quantum dots and the growing demand of electronic giants for large screens provide growth potential for the country's market.

Market segmentation:

The global digital signage market is segmented by offering, product, location, end-user, and region. By offering, the market is classified into hardware, software, and services.

By product, it is classified as a single screen, video wall, and kiosk. Among these products, the kiosk segment is expected to experience the highest growth over the forecast period, due to the large increase in the adoption of digital kiosks in the retail industry. These digital kiosks are also used for ticketing, registration, billing, and other banking and other applications.

Depending on the location, the market is classified indoors and outdoors. The interior segment is further classified as a conference room, office entrance, classroom, park, and others.

The end-users in this business report are retail, education, healthcare, business, stadiums, government, and others.

Regional Analysis:

The analysis of the global digital signage market is carried out in different regions, especially in North America, Europe, Asia-Pacific, and LAMEA, among which North America accounted for a significant portion of the world market, and it is expected to follow the same trend during the foreseen period.

North America is likely to dominate the digital signage market during the outlook period, attributing to the availability of market giants in the United States, and due to early adoption and technological advancements. In addition, advances in display technology are also expected to stimulate market demand.

Key players in the market:

The main players featured in the global report are NEC Corporation, Sony Corporation, LG Electronics, Samsung Electronics, Panasonic Corporation, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips NV and Planer System Inc. These key players have adopted strategies such as product launch, expansion, and partnership to improve its position in the digital signage market.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Digital Signage Market, By Offering                  

                                6.1.1 Hardware

                                6.1.2 Software  

                                6.1.3 Service      

                                6.1.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Digital Signage Market, By Product                   

                                6.2.1 Single Screen Display          

                                6.2.2 Kiosk          

                                6.2.3 Video Wall               

                                6.2.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Digital Signage Market, By Location                  

                                6.3.1 Indoor       

                                6.3.2 Outdoor   

                                6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Digital Signage Market, By End-User                

                                6.4.1 Retail         

                                6.4.2 Education

                                6.4.3 Healthcare              

                                6.4.4 Business   

                                6.4.5 Stadiums  

                                6.4.6 Government          

                                6.4.7 Market Size Estimations & Forecasts (2021-2026)   

                                6.4.8 Y-o-Y Growth Rate Analysis             

                                6.4.9 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2021-2026)                            

                                7.2.1 By Country              



                                7.2.2 By Offering             

                                7.2.3 By Product              

                                7.2.4 By Location             

                                7.2.5 By End-User           

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Offering             

                                7.3.3 By Product              

                                7.3.4 By Location             

                                7.3.5 By End-User           

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Offering             

                                7.4.3 By Product              

                                7.4.4 By Location             

                                7.4.5 By End-User           

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Offering             

                                7.5.3 By Product              

                                7.5.4 By Location             

                                7.5.5 By End-User           

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Offering             

                                7.6.3 By Product              

                                7.6.4 By Location             

                                7.6.5 By End-User           

8. Key Player Analysis                                    

                8.1 NEC Corporation                      

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Sony Corporation                     

                8.3 LG Electronics                            

                8.4 Samsung Electronics                               

                8.5 Panasonic Corporation                          

                8.6 ViewSonic Corporation                          

                8.7 Volanti Displays                        

                8.8 Koninklijke Philips NV                            

                8.9 iSEMC                           

                8.10 Planer System Inc                  

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of by offering, by product, by location, by end-user, by region along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Digital Signage  Market By Region, From 2021-2026 ( USD Billion )
  2. Global Digital Signage  Market By Offering, From 2021-2026 ( USD Billion )
  3. Global Hardware Market By Region, From 2021-2026 ( USD Billion )
  4. Global Software Market By Region, From 2021-2026 ( USD Billion )
  5. Global Services Market By Region, From 2021-2026 ( USD Billion )
  6. Global Digital Signage  Market By Hardware, From 2021-2026 ( USD Billion )
  7. Global Displays Market By Region, From 2021-2026 ( USD Billion )
  8. Global Media Players Market By Region, From 2021-2026 ( USD Billion )
  9. Global Projectors Market By Region, From 2021-2026 ( USD Billion )
  10. Global Digital Signage  Market By Technology, From 2021-2026 ( USD Billion )
  11. Global LCD Market By Region, From 2021-2026 ( USD Billion )
  12. Global OLED Market By Region, From 2021-2026 ( USD Billion )
  13. Global Direct-view Fine-PIXEL LED Market By Region, From 2021-2026 ( USD Billion )
  14. Global Direct-view Large-PIXEL LED Market By Region, From 2021-2026 ( USD Billion )
  15. Global Digital Signage  Market By Resolution, From 2021-2026 ( USD Billion )
  16. Global 8K Market By Region, From 2021-2026 ( USD Billion )
  17. Global 4K Market By Region, From 2021-2026 ( USD Billion )
  18. Global Full HD Market By Region, From 2021-2026 ( USD Billion )
  19. Global HD Market By Region, From 2021-2026 ( USD Billion )
  20. Global Lower than HD Market By Region, From 2021-2026 ( USD Billion )
  21. Global Digital Signage  Market By Application, From 2021-2026 ( USD Billion )
  22. Global Indoor Market By Region, From 2021-2026 ( USD Billion )
  23. Global Outdoor Market By Region, From 2021-2026 ( USD Billion )
  24. Global Digital Signage  Market By Vertical, From 2021-2026 ( USD Billion )
  25. Global Retail Market By Region, From 2021-2026 ( USD Billion )
  26. Global Transportation & Public Places Market By Region, From 2021-2026 ( USD Billion )
  27. Global Sports & Entertainment Market By Region, From 2021-2026 ( USD Billion )
  28. Global Education Market By Region, From 2021-2026 ( USD Billion )

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