The global video wall market is predicted to reach USD 39.54 billion in 2024 and USD 113.32 billion in 2029, growing at a CAGR of 23.44% during the forecast period.
A video wall is a multi-screen wall created by linking multiple screens to display a larger image or multi-image windows. A video wall is as simple as a single source image spread across multiple screens. Or it can display multiple images from many sources, including live video feeds, on multiple screens. These video walls can be fitted on mobile mounting systems or the wall for permanent installation. Today, advertising has moved from traditional media to digital media, and with the emergence of digital outdoor advertising, the demand for video walls has driven market growth. In addition, the increase in tourism is one of the important factors in the demand for video walls globally. To keep the public informed, video walls for transportation have great utility in these places, so the adoption of video walls is higher.
The significant aspects that drive the global market are easy-to-use and advanced video walls, advancement in education and government sectors, and adoption of innovative technologies at airports. Many growing demands for highly interactive digital signage systems and emerging 3D video walls are lucrative opportunities to drive the market. Various applications such as outdoor and indoor video wall advertisements, menu boards, and billboards show impressive growth in the worldwide video wall market.
In recent years, interactive video walls have become more common at corporate events. Factors such as higher brightness, lower power consumption, and lightweight for easy transport increase demand. These factors will drive demand for LED display technology in the coming years. Explosive growth in the number of players is expected to occur, primarily among product and service providers and significant developments, over the next five years with the migration of established players to this ecosystem due to the vast potential of the revenue offered and the success of video walls.
Video walls are the most common digital technology used in the transport sector by critical centers of the transport industry, such as airports, railways, bus stations, etc. The growing need for digital content and information relevant to travelers has led to interactive video wall advertisements that have been a significant part of the growth in transportation revenues. Also, because of this, there is a change in consumer behavior in terms of customer engagement in all modes of transport, strategically building their brands on the customer mindset. This is expected to boost the video wall market during the forecast period. Businesses see opportunities, and suppliers create new products or team up for competitive advantages.
For example, airports such as Orlando International Airport have installed a 700-screen video wall that provides cinematic video contented and automatically updated flight information on the curb, at check-in, and in the large APM automatic transfer room) and orientation points of the APM and the north terminal. This helped deliver relevant visual content to passengers. Hence, these factors might drive the global video wall market in the transportation industry during the forecast period.
The unprecedented coronavirus has resulted in travel bans and temporary closure of airports in several developed and developing nations. This has declined sales and revenue in the video wall market in 2020. Also, the halt of supply chain and logistics affected the transportation sector, directly impacting the sales of video walls. However, with the recent relaxations and air travel resume, the business is supposed to bounce back to its previous level.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
23.44% |
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Segments Covered |
By Product, Application, Vertical, And Region. |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Adflow Networks (Canada), Au Optronics Corp (Taiwan), Philips Nv (Netherlands), Lg Display Co. Ltd. (South Korea), Navori Sa (Switzerland), Nec Display Solutions (United States), Omnivex Corporation (Canada), Panasonic Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea) And Sony Corporation (Japan) and Others. |
Asia Pacific is one of the fastest-growing markets, mainly due to changing consumer preferences and increasing innovation in the video wall industry. According to Zenith's ad spend report, the APAC region is also expected to become the most significant global ad spend market contributor, 33.8% by 2020, down from 32.6% in 2017. This should have a positive outlook on the local market. Due to significant regional opportunities, many global companies expand their presence by launching products or establishing strategic alliances.
KEY MARKET PARTICIPANTS IN THE GLOBAL VIDEO WALL MARKET
The major companies operating in the global video wall market include Adflow Networks (Canada), AU Optronics Corp (Taiwan), Philips NV (Netherlands), LG Display Co. Ltd. (South Korea), Navori SA (Switzerland), NEC Display Solutions (United States), Omnivex Corporation (Canada), Panasonic Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea) and Sony Corporation (Japan).
RECENT HAPPENINGS IN THE GLOBAL VIDEO WALL MARKET
By Product
By Application
By Vertical
By Region
Frequently Asked Questions
The increasing demand for large-scale displays in sectors such as retail, hospitality, and healthcare, coupled with advancements in display technologies and a surge in demand for 4K displays, are major growth drivers.
Industries such as command and control centers, retail, hospitality, and transportation are among the leading sectors embracing video wall technology for enhanced visual communication and operational efficiency.
Challenges include the high initial costs associated with implementation, complexities in content management, and the need for skilled professionals for installation and maintenance.
Government initiatives promoting smart infrastructure, along with regulations encouraging the use of advanced display technologies in public spaces, contribute positively to the growth of the video wall market.
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