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Pulished Date April, 2021
ID: 8896
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Edible Flakes Market Size by Product (Corn Flakes, Wheat Flakes, Rice Flakes, Flakey Oats), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retailers) and by Region (North America, Europe, Asia-Pacific, Middle East and Africa, Latin America) - Global Industry Analysis, Size, Share, Growth, Investment and Forecasts 2021-2026

Pulished: April, 2021
ID: 8896
Pages: 175

Edible Flakes Market Size & Growth 2021-2026:

Edible Flakes Market size is valued at 12 Billion USD in 2021. The Edible Flakes Market is expected to grow at a CAGR of 6.9% over the forecast period to reach a valuation of 19 Billion USD by 2026. Edible flakes are commonly used in the packaged food sector due to the excellent nutritional value of the food and the ease of food preparation. The significant impact of western culture on consumer preferences and growing customer dietary habits will fuel the market growth trends of edible flakes.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Product, By Distributional Channels, and By Region 

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Baggry's India Ltd, Dr. August Oetker KG, General Mills Inc, Kellogg Co, Marico Ltd, Nature’s Path Foods Inc, Nestlé SA, PepsiCo Inc, Post Holdings Inc, and The Hain Celestial Group Inc

Market Drivers, Restraints, and Opportunities:

Significant factors that have helped drive the Edible Flakes Market forward are-

  • Growth in the industry is driven by a rise in the consumption of ready-to-eat food in developing countries
  • The hectic lifestyle pattern of people today has resulted in a massive need for a diet that is quickly prepared and has boosted market demand.
  • The increasing popularity of healthy diets and the massive consumption of refined food have paved the way for business growth.
  • Increased consumption of nutritious edible products in third world countries will expand the market in the years to come.
  • The growth in the global population and the rise in per capita spending are a few of the critical factors that can have a lucrative effect on the food and beverage industry.
  • The increase in life expectancy resulting from improved medical and healthcare facilities and nutritional diets will culminate in a significant rise in the edible flakes industry.

The factors holding the Edible Flakes Market back include-

  • The easy availability of substitutes like yogurt, eggs, and fresh fruits, along with allergy to lactose in the population of the Far Eastern countries, may pose a challenge to market progress over the coming years.

Edible Flakes Market offers a plethora of lucrative growth and development dynamics. Health benefits provided by edible flakes are the most distinct generator of demand on the global market. In contrast, the need for healthy snacks has also put edible flakes under the spotlight. Edible flakes can be eaten with a variety of other items, such as milk, water, and curd. This has also increased the growth stakes in the global food flakes market.

Research Methodology:

The research done takes place in two phases namely-

Secondary Research The first phase of the research process is extensive secondary research and identification of the related intelligence. Secondary data is compiled from various sources. Extensive secondary research helps in generating hypotheses and identifying critical areas of interest that are investigated through primary research.

Primary Research This entails conducting hundreds of primary interviews with industry participants and commentators in order to validate the data points obtained from secondary research and to fill the data gaps. A primary interview provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook, etc. It also helps in deciding the scope and deliverables of the study in terms of the requirement of the market. Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies.

Market Segmentation Analysis:

Edible Flakes Market by Product

  • Corn Flakes
  • Wheat Flakes
  • Rice Flakes
  • Flakey Oats

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retailers

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Middle East and Africa
  • Latin America

Corn flakes are the main consumer group, accounting for the bulk of the total market volume in 2019. The growth of the segment would increase the consumption of nutritious and protein-rich edible products. The Flakey Oats segment accounted for the next largest revenue share in 2019 and is likely to grow at a significant rate in the future.

Supermarkets and hypermarket distribution channels are a significant and most preferred platform in developed regions such as North America and Europe. The category is holding the majority of the market in 2019 and is likely to grow with a healthy CAGR in the coming years.

Geographical Analysis:

Asia Pacific’s high demand for the product will increase its sales in the region, resulting in a massive increase in earnings for the Edible Flakes Market in the area. In addition, an increase in purchasing capacity and disposable income will boost the food and beverage sector in the region. It, in effect, will increase the market size of the edible flakes over the projected period. The European market is likely to see lucrative growth over the next decade, due to a preference for low-calorie food in many European countries and an increasing inclination towards ready-to-eat diet as a result of the busy lifestyle of the local population. The strong need for a healthy diet could accelerate business growth in Eastern Europe over the next decade.

Key Market Players In the Market:

  • Baggry's India Ltd
  • Dr. August Oetker KG
  • General Mills Inc
  • Kellogg Co
  • Marico Ltd
  • Nature’s Path Foods Inc
  • Nestlé SA
  • PepsiCo Inc
  • Post Holdings Inc
  • The Hain Celestial Group Inc

Research Report Key Highlights:

  • Current and future market perspectives for Edible Flakes Market in developed and emerging markets.
  • Analyze different market perspectives using the analysis of five Porter forces
  • The segment that is expected to dominate the market.
  • Regions that are expected to grow faster during the forecast period.
  • Identify the latest developments, market shares, and strategies of key market participants.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                           

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                              

                2.2 Research Phases                      

                                2.2.1 Secondary Research            

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling     

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                      

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                             

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                      

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market               

5. Market Segmentation                                              

                5.1 Product                        

                                5.1.1 Introduction           

                                5.1.2 Corn Flakes             

                                5.1.3 Wheat Flakes         

                                5.1.4 Rice Flakes              

                                5.1.5 Flakey Oats             

                                5.1.6 Y-o-Y Growth Analysis, By Product

                                5.1.7 Market Attractiveness Analysis, By Product               

                                5.1.8 Market Share Analysis, By Product                

                5.2 Distribution Channel                              

                                5.2.1 Introduction           

                                5.2.2 Supermarkets and Hypermarkets 

                                5.2.3 Convenience Stores            

                                5.2.4 Online Retailers    

                                5.2.5 Y-o-Y Growth Analysis, By Distribution Channel       

                                5.2.6 Market Attractiveness Analysis, By Distribution Channel     

                                5.2.7 Market Share Analysis, By Distribution Channel      

6. Geographical Analysis                                              

                6.1 Introduction                              

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Product

                                       By Distribution Channel

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Product

                                       By Distribution Channel

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Product

                                       By Distribution Channel

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy           

                                6.2.6 France      

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan        

                                6.3.5 Australia  

                                6.3.6 South Korea           

                6.5 Latin America                            

                                6.4.1 Introduction           

                                6.4.2 Brazil         

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America         

                6.6 Middle East & Africa               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa        

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental      

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry      

8. Market Leaders' Analysis                                        

                8.1 Baggry's India Ltd                     

                                8.1.1 Overview

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Dr. August Oetker KG                             

                8.3 General Mills Inc                      

                8.4 Kellogg Co                   

                8.5 Marico Ltd.                 

                8.6 Nature’s Path Foods Inc                        

                8.7 Nestlé SA                    

                8.8 PepsiCo Inc                 

                8.9 Post Holdings Inc                      

                8.10 The Hain Celestial Group Inc                             

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                        

                9.3 Agreements, collaborations and Joint Ventures                          

                9.4 New Product Launches                          

10. Market Outlook and Investment Opportunities                                          


                a) List of Tables                

                b) List of Figures                              

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Product, Distribution channel, By Region and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Global Edible Flakes Market By Region, From 2021-2026 ( USD Billion )
  2. Global Edible Flakes Market By Product, From 2021-2026 ( USD Billion )
  3. Global Corn Flakes Market By Region, From 2021-2026 ( USD Billion )
  4. Global Wheat Flakes Market By Region, From 2021-2026 ( USD Billion )
  5. Global Rice Flakes Market By Region, From 2021-2026 ( USD Billion )
  6. Global Flakey Oats Market By Region, From 2021-2026 ( USD Billion )
  7. Global Edible Flakes Market By Distribution Channel, From 2021-2026 ( USD Billion )
  8. Global Supermarkets and Hypermarkets Market By Region, From 2021-2026 ( USD Billion )
  9. Global Convenience Stores Market By Region, From 2021-2026 ( USD Billion )
  10. Global Online Retailers Market By Region, From 2021-2026 ( USD Billion )

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