Europe Cereals Market is expected to be worth USD 18.98 billion in 2024 and estimated to be growing at a CAGR of 4.25%, to reach USD 35.40 billion by 2029.
Breakfast cereals are produced from processed grains and can be consumed in dry, hot or cold form. They have become the most commonly consumed breakfast items as it is easy to make and is nutritious as well.
Change in the breakfast habits and demographics across the emerging economies have been acting as the major growth drivers for the market growth of breakfast cereals. People are trying to imitate the Western food habits which have led to the further development of the market. Due to lower calorific value and high nutrition content, it is considered as an ideal breakfast across the world. The wide range of alternatives to the breakfast items and inexpensive breakfast options may create obstacles for the growth of the market. Moreover, the limited access to palm oil which is a major ingredient in cereals may pose a restraint to the market growth.
This Research Report on Europe Cereals Market is segmented, and sub segmented into following categories
Europe Cereals Market By Type
Europe Cereals Market By Ingredient Type
Europe Cereals Market By Distribution Channel
The market for Cereals is broadly categorized into type, ingredient type and distribution channel. By type the market is segmented into hot cereals and ready to eat cereals. Ready to eat cereals dominate the market share. By ingredient type the market is divided into rice, wheat, corn, barley and others. Rice based cereals account for a major share of the market revenue. By distribution channel the market is classified into supermarkets and hypermarkets, independent retailers, specialist retailers, convenience stores and others.On the basis of geography, the market is analysed under various regions namely U.K, Germany, Italy, France and Spain. Europe is the second largest market for breakfast cereals.
KEY PLAYERS IN EUROPE CEREALS MARKET
key players in europe cereals market are General Mills, Kellogg Company, Nestle Inc. , PepsiCo Inc. , The Coca-Cola Company.
Frequently Asked Questions
Europeans consume a variety of cereals, including wheat, rice, oats, corn (maize), barley, and rye. These cereals are used in various forms such as bread, pasta, breakfast cereals, snacks, and beverages.
Manufacturers in Europe innovate in the cereals market by introducing new product varieties, flavors, and formulations to meet changing consumer preferences and dietary trends. This includes developing gluten-free, organic, and fortified cereal products, as well as incorporating functional ingredients such as seeds, nuts, fruits, and superfoods to enhance nutritional value and appeal to health-conscious consumers.
Yes, there are several emerging trends and innovations in the cereals market in Europe, including the rise of plant-based and vegan cereal options, the development of on-the-go and single-serve cereal products for convenience, the use of sustainable and eco-friendly packaging materials, and the integration of digital technologies for personalized nutrition and marketing initiatives. Additionally, there is growing interest in ancient and heirloom cereal varieties, as well as alternative grains and pseudo-cereals, as consumers seek diversity and novelty in their cereal choices.
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