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Pulished Date April, 2021
ID: 6102
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North America Cereals Market By Type ( Hot Cereals And Ready To Eat Cereals) , By Ingredient Type ( Rice, Wheat, Corn, Barley And Others) , By Distribution Channel ( Supermarkets And Hypermarkets, Independent Retailers, Specialist Retailers, Convenience Stores And Others) And By Region (united States, Canada) – Regional Industry Analysis, Size, Share, Growth, Trends, And Forecasts 2021-2026

Pulished: April, 2021
ID: 6102
Pages: 145

North America Cereals Market Research Analysis 2021-2026:

North America Cereals Market was worth USD 15.78 billion in 2020 and estimated to be growing at a CAGR of 4.24%, to reach USD 19.40 billion by 2026. Breakfast cereals are produced from processed grains and can be consumed in dry, hot, or cold forms. They have become the most commonly consumed breakfast items as it is easy to make and is nutritious as well.

Cereals are among foods highly enriched with vitamins, minerals, and other nutritional additives. Breakfast is considered the most important meal of the day because it helps revitalize the body, keeping it active and productive until the next meal. The demand for a full breakfast is increasing due to busy schedules and the need to improve the overall nutritional needs of consumers. Cereals come in different forms, such as ready-to-eat, whole grain, or bran cereals with added sugar.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Type, By Ingredient Type, By Distribution Channel, and By Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Countries Covered

The United States, and Canada

Market Leaders Profiled

Pepsico, Inc, Marico Limited, Nestlé S.A., General Mills, Kellogg Company, Bagrrys India Ltd., and B&G Foods Inc

Recent Developments

  1. Tata Consumer Products Ltd (TCPL) announced Tuesday that it has signed a definitive agreement to acquire a 100% stake in Kottaram Agro Foods, the maker of Soulfull-branded breakfast cereals and snacks. The acquisition is in line with the company's strategic intention to enter adjacent new categories in the food space, he said in his presentation. The deal now gives Tata Consumer Products a more prominent place in the packaged food market; already sells legumes, spices and ready-to-cook mixes under the Tata Sampann brand.
  2. Associated British Foods (ABF), which owns brands such as Jordans and Ryvita, acquired Dorset Cereals in a £ 50 million takeover bid. ABF, which also owns fashion retailer Primark, has faced competition from rivals Kellogg's and Weetabix. Dorset Cereals, sold through the Wellness Foods portfolio, makes premium brands of porridge, muesli, granola and cereals. It launched a new line of oat-based granola in December of last year. ABF can now add premium Dorset cereal to its portfolio, which already includes the Jordans brand of cereal. Jordans was acquired in 2008 when it merged with Ryvita.
  3. Arnott's Biscuits Ltd. has agreed to acquire the cereal and snacks business of Australian food producer Freedom Foods Group Ltd. for A $ 20 million in cash. Freedom Foods, in a Dec. 17 statement, said it would generate an $ 11 million in profit after costs. Arnott's will acquire manufacturing plants at Leeton and Darlington Point in New South Wales and Dandenong in Victoria as part of the acquisition. Freedom Foods, Messy Monkeys, Heritage Mill, Arnold's Farm and Barley + are among the brands included in the agreement.
  4. Kellogg Company (NYSE: K), the world's leading cereal producer and a leading producer of biscuits and prepared meals, today announced the acquisition of Specialty Cereals Pty Limited, a private manufacturer of natural ready-to-eat cereals. Frenchs Forest, Sydney, Australia. Founded in 1988, Specialty Cereales markets products under the Vogels, Wild Oats and Cerevite brands. Terms of the transaction were not disclosed. With net sales of specialty grains of approximately $ 17 million for the Australian fiscal year 2007/2008, the transaction is not expected to have a significant impact on Kellogg Company's 2008 operating income.

Market Drivers and Restraints:

The growth of the market is mainly due to the change in eating habits and the influence of Western culture on the eating habits of consumers, as it offers a convenient solution to easily accessible food that maximizes the ease of consumption without additional preparation. In addition, the constant preference of consumers for nutritious and healthy food is driving the market. Additionally, strong convenience store growth promoting brand visibility is driving growth in the breakfast cereal market. Ready-to-eat breakfast cereals dominate the overall market due to the convenient solution they offer to consumers. The market is primarily driven by consumers with busy lifestyles, as these are processed grain formulations suitable for consumption without additional cooking. Ready-to-eat whole grains dominate the market due to the added micronutrient value of these products. Additionally, large companies are trying to blend healthy, organic ingredients to boost breakfast cereal sales. Additionally, manufacturers are also using traditionally grown grains, such as quinoa, to innovate grain breakfast products. However, the market is stagnant due to the same consumer inclination towards traditional breakfast foods, thus restricting the growth of the market.

North America Cereals Market Segmentation Analysis:

Based on Type:

  • Hot Cereals
  • Ready to Eat Cereals

Based on Ingredient Type:

  • Rice
  • Wheat
  • Corn
  • Barley
  • Others

Based on Distribution Channel:

  • Supermarkets
  • Hypermarkets
  • Independent Retailers
  • Specialist Retailers
  • Convenience Stores
  • Others

Impact of covid-19 on North America Cereals Market

COVID-19 has affected almost every country in the world and India is no exception. Some countries are severely affected, while others have managed to control the spread by implementing containment measures and maintaining social distancing. The World Bank said at a press conference that India would likely post its worst growth performance since liberalization in 1991 in this fiscal year due to the Corona outbreak. Restaurants and cafes have been on the front lines of the crisis, and many have already been forced to close due to city-wide closures or a decline in customs due to social distancing.

Regional Growth Insights:

North America Cereals Market has been categorized on the basis of geography to offer a clear understanding of the market. North America Cereals Market has been divided into the United States, Canada, Mexico and rest of North America. The North American breakfast cereal market is expected to be the largest during the forecast period due to high consumption of functional foods and meal replacements. Eating a high fiber intake of whole grains for breakfast offers several health benefits, such as boosting the immune system and promoting nutritional intake in children and youth. These factors are expected to drive the regional growth of the breakfast cereal market during the forecast period. Food manufacturers in the region are launching products with new and innovative flavor blends. Furthermore, increased government investment in the food industry is expected to provide an opportunity for regional market players during the forecast period.

Leading Company

Kellogg Co. had the largest share of the North America Cereals Market in terms of sales revenue in 2021

Some of the major companies dominating the market:

  1. General Mills
  2. Kellogg Company
  3. Nestle Inc
  4. PepsiCo Inc
  5. The Coca-Cola Company


                1.1 Market Definition                                                    

                1.2 Study Deliverables                                                  

                1.3 Base Currency, Base Year and Forecast Periods                                                          

                1.4 General Study Assumptions                                                

2. Research Methodology                                                                           

                2.1 Introduction                                                               

                2.2 Research Phases                                                      

                                2.2.1 Secondary Research                                           

                                2.2.2 Primary Research                                 

                                2.2.3 Econometric Modelling                                      

                                2.2.4 Expert Validation                                  

                2.3 Analysis Design                                                         

                2.4 Study Timeline                                                          

3. Overview                                                                       

                3.1 Executive Summary                                                

                3.2 Key Inferences                                                         

                3.3 Epidemology                                                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                                    

                4.1 Market Drivers                                                          

                4.2 Market Restraints                                                    

                4.3 Key Challenges                                                         

                4.4 Current Opportunities in the Market                                                              

5. Market Segmentation                                                                              

                5.1 Type                                                              

                                5.1.1 Introduction                                           

                                5.1.2 Hot cereals                                              

                                5.1.3 Ready to eat cereals                                           

                                5.1.4  Y-o-Y Growth Analysis, By type                                     

                                5.1.5  Market Attractiveness Analysis, By type                                   

                                5.1.6  Market Share Analysis, By type                                     

                5.2 Ingredient Type                                                        

                                5.2.1 Introduction                                           

                                5.2.2 Rice                                            

                                5.2.3 Wheat                                       

                                5.2.4 Corn                                           

                                5.2.5 Barley                                        

                                5.2.6 Others                                      

                                5.2.7 Y-o-Y Growth Analysis, By Ingredient Type                                               

                                5.2.8 Market Attractiveness Analysis, By Ingredient Type                                             

                                5.2.9 Market Share Analysis, By Ingredient Type                                               

                5.3 Distribution channel                                                               

                                5.3.1 Introduction                                           

                                5.3.2 Hypermarkets and supermarkets                                 

                                5.3.3 Independent retailers                                        

                                5.3.4 Specialist retailers                                

                                5.3.5 Convenience stores                                            

                                5.3.6 Others                                      

                                5.3.7 Y-o-Y Growth Analysis, By distribution channel                                       

                                5.3.8  Market Attractiveness Analysis, By distribution channel                                    

                                5.3.9  Market Share Analysis, By distribution channel                                      

6. Geographical Analysis                                                                              

                6.1 Introduction                                                               

                                6.1.1 Regional Trends                                    

                                6.1.2 Impact Analysis                                     

                                6.1.3 Y-o-Y Growth Analysis                                        

                                       By Geographical Area                     

                                       By type                 

                                       By Ingredient type                           

                                       By Distribution channel                  

                                6.1.4  Market Attractiveness Analysis                                     

                                       By Geographical Area                     

                                       By Product                           

                                       By Ingredient type                           

                                       By Distribution channel                  

                                6.1.5  Market Share Analysis                                      

                                       By Geographical Area                     

                                       By Product                           

                                       By Ingredient type                           

                                       By Distribution channel                  

                6.2 United States                                                            

                6.3 Canada                                                         

7. Strategic Analysis                                                                       

                7.1 PESTLE analysis                                                         

                                7.1.1 Political                                     

                                7.1.2 Economic                                 

                                7.1.3 Social                                         

                                7.1.4 Technological                                         

                                7.1.5 Legal                                          

                                7.1.6 Environmental                                       

                7.2 Porter’s Five analysis                                                              

                                7.2.1 Bargaining Power of Suppliers                                        

                                7.2.2 Bargaining Power of Consumers                                    

                                7.2.3 Threat of New Entrants                                     

                                7.2.4 Threat of Substitute Products and Services                                              

                                7.2.5 Competitive Rivalry within the Industry                                     

8. Market Leaders' Analysis                                                                        

                8.1 Abbott Nutrition                                                      

                                8.1.1 Overview                                 

                                8.1.2 Product Analysis                                   

                                8.1.3 Financial analysis                                  

                                8.1.4 Recent Developments                                       

                                8.1.5 SWOT analysis                                       

                                8.1.6 Analyst View                                          

                8.2  Back to Nature                                                         

                8.3 General Mills                                                             

                8.4 Kellogg's                                                      

                8.5 Nestle                                                           

                8.6 PepsiCo                                                        

                8.7 Bob's Red Mill Natural Foods                                                              

                8.8 Dr. Oetker                                                   

                8.9 Freedom Foods                                                        

                8.10 Migros                                                        

9. Competitive Landscape                                                                           

                9.1 Market share analysis                                                            

                9.2 Merger and Acquisition Analysis                                                       

                9.3 Agreements, collaborations and Joint Ventures                                                         

                9.4 New Product Launches                                                         

10. Market Outlook and Investment Opportunities                                                                         


                a) List of Tables                                                

                b) List of Figures                                                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of distribution channel, by type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. North America Cereals  Market By Type, From 2021-2026 ( USD Billion )
  2. North America Hot Market By Region, From 2021-2026 ( USD Billion )
  3. North America Ready to eat Market By Region, From 2021-2026 ( USD Billion )
  4. North America Cereals  Market By Ingredient type, From 2021-2026 ( USD Billion )
  5. North America Rice Market By Region, From 2021-2026 ( USD Billion )
  6. North America Corn Market By Region, From 2021-2026 ( USD Billion )
  7. North America Barley Market By Region, From 2021-2026 ( USD Billion )
  8. North America Wheat Market By Region, From 2021-2026 ( USD Billion )
  9. North America Others Market By Region, From 2021-2026 ( USD Billion )
  10. North America Cereals  Market By Distribution channel, From 2021-2026 ( USD Billion )
  11. North America Hypermarkets and supermarkets Market By Region, From 2021-2026 ( USD Billion )
  12. North America Independent retailers Market By Region, From 2021-2026 ( USD Billion )
  13. North America Specialist retailers Market By Region, From 2021-2026 ( USD Billion )
  14. North America Convenience stores Market By Region, From 2021-2026 ( USD Billion )
  15. North America Others Market By Region, From 2021-2026 ( USD Billion )
  16. United States Cereals  Market By Type, From 2021-2026 ( USD Billion )
  17. United States Cereals  Market By Ingredient type, From 2021-2026 ( USD Billion )
  18. United States Cereals  Market By Distribution channel, From 2021-2026 ( USD Billion )
  19. Canada Cereals  Market By Type, From 2021-2026 ( USD Billion )
  20. Canada Cereals  Market By Ingredient type, From 2021-2026 ( USD Billion )
  21. Canada Cereals  Market By Distribution channel, From 2021-2026 ( USD Billion )

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