North America Cereals Market Research Analysis 2021-2026:
North America Cereals Market was worth USD 15.78 billion in 2020 and estimated to be growing at a CAGR of 4.24%, to reach USD 19.40 billion by 2026. Breakfast cereals are produced from processed grains and can be consumed in dry, hot, or cold forms. They have become the most commonly consumed breakfast items as it is easy to make and is nutritious as well.
Cereals are among foods highly enriched with vitamins, minerals, and other nutritional additives. Breakfast is considered the most important meal of the day because it helps revitalize the body, keeping it active and productive until the next meal. The demand for a full breakfast is increasing due to busy schedules and the need to improve the overall nutritional needs of consumers. Cereals come in different forms, such as ready-to-eat, whole grain, or bran cereals with added sugar.
REPORT COVERAGE:
|
REPORT METRIC |
DETAILS |
|
Market Size Available |
2020 – 2026 |
|
Base Year |
2020 |
|
Forecast Period |
2021 - 2026 |
|
CAGR |
4.20% |
|
Segments Covered |
By Type, By Ingredient Type, By Distribution Channel, and By Region |
|
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Countries Covered |
The United States, and Canada |
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Market Leaders Profiled |
Pepsico, Inc, Marico Limited, Nestlé S.A., General Mills, Kellogg Company, Bagrrys India Ltd., and B&G Foods Inc |
Recent Developments
Market Drivers and Restraints:
The growth of the market is mainly due to the change in eating habits and the influence of Western culture on the eating habits of consumers, as it offers a convenient solution to easily accessible food that maximizes the ease of consumption without additional preparation. In addition, the constant preference of consumers for nutritious and healthy food is driving the market. Additionally, strong convenience store growth promoting brand visibility is driving growth in the breakfast cereal market. Ready-to-eat breakfast cereals dominate the overall market due to the convenient solution they offer to consumers. The market is primarily driven by consumers with busy lifestyles, as these are processed grain formulations suitable for consumption without additional cooking. Ready-to-eat whole grains dominate the market due to the added micronutrient value of these products. Additionally, large companies are trying to blend healthy, organic ingredients to boost breakfast cereal sales. Additionally, manufacturers are also using traditionally grown grains, such as quinoa, to innovate grain breakfast products. However, the market is stagnant due to the same consumer inclination towards traditional breakfast foods, thus restricting the growth of the market.
North America Cereals Market Segmentation Analysis:
Based on Type:
Based on Ingredient Type:
Based on Distribution Channel:
Impact of covid-19 on North America Cereals Market
COVID-19 has affected almost every country in the world and India is no exception. Some countries are severely affected, while others have managed to control the spread by implementing containment measures and maintaining social distancing. The World Bank said at a press conference that India would likely post its worst growth performance since liberalization in 1991 in this fiscal year due to the Corona outbreak. Restaurants and cafes have been on the front lines of the crisis, and many have already been forced to close due to city-wide closures or a decline in customs due to social distancing.
Regional Growth Insights:
North America Cereals Market has been categorized on the basis of geography to offer a clear understanding of the market. North America Cereals Market has been divided into the United States, Canada, Mexico and rest of North America. The North American breakfast cereal market is expected to be the largest during the forecast period due to high consumption of functional foods and meal replacements. Eating a high fiber intake of whole grains for breakfast offers several health benefits, such as boosting the immune system and promoting nutritional intake in children and youth. These factors are expected to drive the regional growth of the breakfast cereal market during the forecast period. Food manufacturers in the region are launching products with new and innovative flavor blends. Furthermore, increased government investment in the food industry is expected to provide an opportunity for regional market players during the forecast period.
Leading Company
Kellogg Co. had the largest share of the North America Cereals Market in terms of sales revenue in 2021
Some of the major companies dominating the market:
1.Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Hot cereals
5.1.3 Ready to eat cereals
5.1.4 Y-o-Y Growth Analysis, By type
5.1.5 Market Attractiveness Analysis, By type
5.1.6 Market Share Analysis, By type
5.2 Ingredient Type
5.2.1 Introduction
5.2.2 Rice
5.2.3 Wheat
5.2.4 Corn
5.2.5 Barley
5.2.6 Others
5.2.7 Y-o-Y Growth Analysis, By Ingredient Type
5.2.8 Market Attractiveness Analysis, By Ingredient Type
5.2.9 Market Share Analysis, By Ingredient Type
5.3 Distribution channel
5.3.1 Introduction
5.3.2 Hypermarkets and supermarkets
5.3.3 Independent retailers
5.3.4 Specialist retailers
5.3.5 Convenience stores
5.3.6 Others
5.3.7 Y-o-Y Growth Analysis, By distribution channel
5.3.8 Market Attractiveness Analysis, By distribution channel
5.3.9 Market Share Analysis, By distribution channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By type
6.1.3.3 By Ingredient type
6.1.3.4 By Distribution channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Product
6.1.4.3 By Ingredient type
6.1.4.4 By Distribution channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Product
6.1.5.3 By Ingredient type
6.1.5.4 By Distribution channel
6.2 United States
6.3 Canada
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Abbott Nutrition
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Back to Nature
8.3 General Mills
8.4 Kellogg's
8.5 Nestle
8.6 PepsiCo
8.7 Bob's Red Mill Natural Foods
8.8 Dr. Oetker
8.9 Freedom Foods
8.10 Migros
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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