North America Ancient Grain Market size was worth USD XX.XX billion in 2019 and estimated to be growing at a CAGR of X.XX%, to reach USD XX.XX billion by 2025. Consumers' taste for superfoods is driving growth in the North American ancient grains market.
Ancient grains refer to the group of grains and pseudocereals which have remained largely unchanged from their domesticated varieties. They have recently come into relevance due to their health benefits and richness in proteins. As for marketing, ancient grains are claimed to be healthier than their modern counterparts.
Ancient grains include the grains Khorasan wheat (Kamut), millet, barley, teff, oats, Farro, einkorn, freekeh, bulgur, sorghum, and emmer; and the pseudocereals quinoa, amaranth, buckwheat, and chia. Even modern wheat is a hybrid descendant of three wheat varieties which are considered to be ancient grains: spelt, einkorn, and emmer.
The major factor affecting the Ancient Grain market is the fact that consumers are shifting towards ancient grains owing to their freshness and earthy nutrition. Consumers are gradually removing heavily processed food items from their diet and looking for healthier alternatives. This along with the rising consumer awareness serves as the major driver for the market. As for the restraints of the market, the relatively higher costs and the lack of awareness in developing and underdeveloped countries are the major setbacks.
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Market Drivers and Restraints:
Consumers' taste for superfoods is driving growth in the North American ancient grains market. Increased consumer aversion to cereals and wheat is supposed to benefit the market for pseudo-grains such as amaranth and quinoa. The minimal effort and preconditions for growing chia, amaranth, and quinoa over other grains should boost the local market. Growing consumer health awareness and demand for gluten-free foods and beverages have created a surge in demand for ancient grains. The rising need for organic and natural products from the cosmetic industry is driving the North American markets for chia, amaranth, and quinoa. The high cost of labor and the unavailability of irrigation facilities in many areas pose challenges for the market. Increased consumption and production constraints are causing the prices of pseudo-grains like quinoa and amaranth to skyrocket. An increase in non-genuine, non-organic, and non-commercial varieties of quinoa Soil degradation caused by intensified production will result in lower yields and lower quality chia, quinoa, and amaranth.
The North America Ancient Grain market can be divided based on the Application and Crop type.
Based on Application:
Based On Crop Type:
Gluten-containing ancient grain is the most widely used crop type, accounting for about 70.34% of the total market share in the review period. However, the gluten-free ancient grain will become increasingly popular in the future. This growth in the gluten-free market can be attributed to increased health awareness among people, with an increased awareness that people are now moving towards healthier alternatives. Gluten can be responsible for osteoporosis (a kind of bone disease) and intestinal damage, which has led many customers to reduce their gluten intake.
Among the applications, the food and beverages segment ranks highly due to the greater number of ancient grain applications. With the production of new healthy bread and whole-grain bread, the segment is supposed to dominate the North American ancient grain market. However, infant formula is the fastest-growing market, which explains the growing acceptance of this product as an alternative to milk and the growing female workforce.
North America Ancient Grain Market Segmentation Analysis:
The North America Ancient Grain market is broadly classified by Applications into Bakery, Confectionery, Sports Nutrition, Infant Formula, Cereals, Frozen Food and Others, and based on Crop Type into Gluten-Free Ancient Grains and Gluten Containing Ancient Grains. Based on geography, the North American market is analyzed under the USA and Canada. The North American market has the largest market share globally in spite of having a low growth rate in recent years. This is expected as the scope for development in the region is quite low and the entrant of new players into the market is not encouraged by the presence of major market players native to the region.
Impact of COVID-19 on North America Ancient Grain Market
The outbreak of the Coronavirus is having a major impact on the international trade of the food sector. The effect in the cereals, pulses, and oilseeds sector is generally less than in other agricultural sectors. However, companies face considerable challenges. COVID-19 has had many effects in this sector, but the impact is generally less than in other agricultural sectors. The other sectors are labor-intensive, deal with perishable products or serve mainly the catering sector. These products are essential ingredients for human and animal nutrition. However, national and regional prices for some commodities increased in April 2020, due to restrictions in internal logistics and panic buying. The supply in this food sector is affected, but less than in sectors that require a lot of labor, such as horticulture. However, the availability of workers is a challenge. Agricultural production of cereals, legumes, and oilseeds is generally highly mechanized. Therefore, it is less dependent on a large workforce. The products are usually collected with harvesters and not by hand.
Ardent Mills had the largest share of the North America Ancient Grain Market in terms of sales and revenue in 2020.
Major Key Players Covered in the Market report are:
The Ancient Grain market is highly competitive with a large number of players. Key market players dominating the market with their products Ardent Mills (U.S.), Snyder’s-Lance Inc. (U.S.), Crunchmaster Inc. (U.S.), SK Food International (U.S.), Purely Elizabeth Inc. (U.S.)., Quinoasure Inc. (U.S.), Great River Organic Milling Inc. (U.S.), Urbane Grain Inc. (U.S.), Nature’s Path Foods (Canada) and GFB Great Foods (India).
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3.1 Executive Summary
3.2 Key Inferences
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1.4 Sports Nutrition
5.1.5 Infant Formula
5.1.7 Frozen Food
5.1.9 Y-o-Y Growth Analysis, By Application
5.1.10 Market Attractiveness Analysis, By Application
5.1.11 Market Share Analysis, By Application
5.2 Crop Type
5.2.2 Gluten Free Ancient Grains
5.2.3 Gluten Containing Ancient Grains
5.2.4 Y-o-Y Growth Analysis, By Crop Type
5.2.5 Market Attractiveness Analysis, By Crop Type
5.2.6 Market Share Analysis, By Crop Type
6. Geographical Analysis
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
22.214.171.124 By Geographical Area
126.96.36.199 By Application
188.8.131.52 By Crop Type
6.1.4 Market Attractiveness Analysis
184.108.40.206 By Geographical Area
220.127.116.11 By Application
18.104.22.168 By Crop Type
6.1.5 Market Share Analysis
22.214.171.124 By Geographical Area
126.96.36.199 By Application
188.8.131.52 By Crop Type
6.2 United States
7. Strategic Analysis
7.1 PESTLE analysis
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Ardent Mills
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Snyder's Lance
8.4 SK Food International
8.5 Purely Elizabeth
8.6 Quinoasure Inc
8.7 Great River Organic Milling
8.8 Urbane Grain
8.9 Nature's Path Foods
8.10 GFB Great Foods
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
a) List of Tables
b) List of Figures