North America Oats Market

North America Oats Market Size, Share, Growth (2023-2028)

North America Oats Market was worth USD xx billion in 2023 and is estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2028

Overview:

Oats are widely used cereal grains grown for its seed and are scientifically known as Avena sativa. Currently, oats rank seventh in the world production of cereals after maize, rice, wheat, barley, sorghum and millet. Oats are internationally used as animal feed, cosmetics and consumer food. They have high nutritional values like proteins, vitamins, minerals, dietary fibre, beta-gluten, unsaturated fatty acids, and antioxidants. Oats are suitable for human consumption as oatmeal and rolled oats, are the most commonly used as livestock feed. Oats are best grown in moderate climates such as autumn or in spring owing to their requirement of low heat and greater tolerance to rain compared to the other cereals. Oat flakes are currently the most popular type of oat based food products and they are gaining popularity globally in the form of breakfast cereals. Major part of oat production is used as animal feed while cosmetics constitute a small fraction of oats consumption.High beneficial health effects, increasing awareness about animal nutritional requirements, changing farming practices, rise in confectionary food, increasing availability of low cost ingredients, increase in disposable income, innovative seed breeding techniques and rising health awareness are the factors driving the growth of the North America Oats Market. However, factors like environmental variation effects and high cost of equipment for farming are hampering the growth of the market. 

North America Oats Market Segmentation:

on the basis of

• type

• application

Depending on the type

• steel cut oats

• rolled oats

• oatmeal

• oat flour

• instant oats

On the basis of application,

• bakery products

• animal feed

• food ingredients

• health care

• cosmetic products

The majority of the produced oats is used as animal feed, whereas oats as human food is expected to have the fastest growing rate. The North America market has been geographically segmented into segmented into US and Canada. United States accounts for more than half of the market demand. In the case of imports, both raw oats and oat products are experiencing static growth in the United States market.

North America Oats Market Major Players

• The Quaker Oats Company

• Bob’s Red Mill Natural Foods

• Mornflake

• Grain Millers Inc.

• Jordan’s Mill

• Blue Lake Milling

• Avena Food Ltd

• The Hain Celestial Group, Inc.

• European Oat Millers

• Wild Oats Marketing, LLC

• Richardson International